Hertz Launches Vehicle Upgrades Via Mobile Devices

              Hertz Launches Vehicle Upgrades Via Mobile Devices

Carfirmations Enhancement Brings the Convenience and Speed of Mobile
Technology to Selecting a Rental Car

PR Newswire

PARK RIDGE, N.J., Jan. 3, 2013

PARK RIDGE, N.J., Jan. 3, 2013 /PRNewswire/ -- Delivering again on its
commitment to provide the fastest and easiest experiences in the car rental
industry, The Hertz Corporation (NYSE:HTZ) announced today that its Hertz Gold
Plus Rewards members may now select an upgraded or different rental vehicle
via their smartphone. Hertz Gold Plus Rewards members are offered a range of
cars on their smartphone which they can instantly rent in lieu of the reserved
vehicle. A significant enhancement of its 'Carfirmations' or Mobile Gold
Alerts service, members can now execute a vehicle change in three simple
clicks prior to pick-up and without talking to a rental agent.

(Logo:http://photos.prnewswire.com/prnh/20110810/NY50373LOGO )

"Our customers expect speed and convenience which is why we continue to invest
in user-friendly services and tools to meet their expectations in an
increasingly technology-driven world," commented Hertz Chairman and Chief
Executive Officer, Mark P. Frissora. "Carfirmations now give our valued Gold
Members the ability to upgrade their reserved rental directly from their
mobile devices as soon as they've landed. This new level of convenience and
choice is unique in the car rental industry – and customers love it."

Hertz Carfirmations are an email and mobile SMS text service that notifies
Hertz Gold Plus Rewards members, prior to arrival, about their rental,
including specific vehicle information and car location. Clicking a link in
the message provides customers renting at U.S. airport locations up to three
options: switching to a different car at no additional cost; the Deal of the
Day; or upgrading to a nicer car while presenting the specific make, model and
color of the available cars. In addition, where available, cars with NeverLost
GPS are offered.

To launch the new upgrades, Hertz piloted the service in both Los Angeles and
Washington D.C. throughout December and has since introduced Mobile Gold Alert
upgrades to the top 50 airport locations in the U.S. Thousands of customers
participated in the pilot program and overwhelmingly positive responses
included everything from 'loved it,' to 'being able to see in advance what I'm
getting, and change it to something more suitable, is a big selling point,' to
'I couldn't believe how awesome this was.'

With more than two million customers using Mobile Gold Alerts, and more than
500,000 alerts sent each month, Hertz's Carfirmations upgrade is one of many
recent technology upgrades from Hertz, including:

  oHertz Gold Choice ("Choose Control") gives a Gold customer the power to
    select their own car and go. They can keep the pre-assigned car or simply
    choose another and head straight to the exit gate, something no other car
    rental company offers. Gold Choice is currently available at 58 locations
    worldwide.
  oHertz's e-Return ("Zap Technology") allows customers to simply drop off
    their car and go at time of rental return. With Hertz e-Return, Hertz
    emails the customer's receipt in a flash (typically within 30 minutes of
    returning a car). More than two million e-Return receipts have been sent
    on 78% of Gold transactions, with 650,000 e-Receipts sent each month.
  oHertz ExpressRent Interactive Kiosks™, available at more than 100 airport
    and neighborhood locations in the U.S. and Europe, is the only
    self-service kiosk in the industry equipped with a touchscreen interface
    and a second screen that allow customers to interact directly with live
    customer service agents via video to pick up existing rentals or create
    new rental agreements. Recently, Hertz recorded more than 8,000 kiosk
    rental transactions per week in the U.S., setting a new record. Hertz
    ExpressRent Interactive Kiosks have been recognized for innovating the car
    rental experience, winning awards including the 2012 CIO 100 award and
    Best (Self Service) Kiosk in Zagat's 2012/2013 car rental survey.

Hertz is committed to offering its customers the most technologically
innovative products and services available to keep customers "Traveling at the
Speed of Hertz." This includes Hertz 'Carfirmations'; 'Gold Choice', which
gives Gold members the power to keep the car they reserved or simply choose a
different car from the Gold Choice area; and e-Return, with the fastest car
rental drop-off that includes an email receipt within hours. These are all
complimentary services for Hertz Gold Plus Rewards members, which is currently
free to join. In addition, Hertz continues to expand the presence of its
ExpressRent Interactive Kiosks that let customers rent a car, with or without
a reservation, through a live, face-to-face video kiosk.

For more information, visit www.Hertz.com and/or follow Hertz at
www.Facebook.com/Hertz and www.Twitter.com/Hertz. Click here to visit the
Hertz YouTube page and view the Hertz ExpressRent Kiosk.

About The Hertz Corporation
Hertz operates its car rental business through the Hertz, Dollar and Thrifty
brands from approximately 10,400 corporate, licensee and franchisee locations
in North America, Europe, Latin America, Asia, Australia, Africa, the Middle
East and New Zealand. Hertz is the largest worldwide airport general use car
rental brand, operating from approximately 8,800 corporate and licensee
locations in approximately 150 countries. Hertz is the number one airport car
rental brand in the U.S. and at 111 major airports in Europe. Dollar and
Thrifty have approximately 1,580 corporate and franchisee locations in
approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's
World's Best Awards Hall of Fame and was recently named, for the thirteenth
time, by the magazine's readers as the Best Car Rental Agency. Hertz was also
voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental
Survey, earning top honors in 14 additional categories, and the Company swept
the global awards for Best Rewards Program and Best Overall Benefits from
FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus
Rewards, NeverLost®, and unique cars and SUVs offered through the Company's
Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from
the competition. Additionally, Hertz owns the vehicle leasing and fleet
management leader Donlen Corporation and operates the Hertz On Demand car
sharing business. The Company also owns a leading North American equipment
rental business, Hertz Equipment Rental Corporation, which includes Hertz
Entertainment Services.

To make car rental reservations or for more information, customers can call
their travel agent, or call Hertz toll-free at 1-800-654-3001. Information and
reservations are also available on the web at www.hertz.com.

SOURCE The Hertz Corporation

Website: http://www.hertz.com
Contact: Paula Rivera, +1-201-307-2824, privera@hertz.com