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Neonode® Launches Major Touch Innovations for an Enhanced Lifestyle at International CES 2013



  Neonode® Launches Major Touch Innovations for an Enhanced Lifestyle at
  International CES 2013

     Neonode to demonstrate the latest MultiSensing^TM features, such as
Water Submerged Tablets, Super-Sensory Steering Wheels, and Proximity Sensing
             for an extended and enhanced mobile user experience.

   Visitors and Media are invited to meet the Neonode Team at the Las Vegas
 Convention Center (LVCC) South Hall 4, Booth 37116, from January 8^th to the
                                    11^th.

2013 International CES 2013 International CES:Neonode

Business Wire

SANTA CLARA, Calif. -- January 3, 2013

Neonode Inc., (NASDAQ: NEON), the optical touch technology company, will be
publicly introducing and demonstrating its latest proximity and 3-dimensional
sensing technologies, for the next generation of touch-enabled consumer
devices and car ergonomics, at the International CES 2013, which will be held
in Las Vegas from January 8^th to the 11^th.

Neonode will be showcasing at two CES floor venues:

  * Neonode’s main booth at LVCC’s South Hall 4, Upper Level: Booth 37116. For
    more information see http://www.neonode.com/ces2013 or for a floor map
    see: http://bit.ly/YtHCyM
  * Neonode’s technology for the automotive industry featured in  Texas
    Instruments’ Automotive Experience Zone:  LVCC North Hall: N116 and N117.
    See http://www.ti.com/ww/en/ces/2013/ces-auto.shtml

Embodying the spirit of the new “Apply Life!” concept
(http://www.neonode.com/ces2013), Neonode has developed a multi-function
steering wheel for the automotive industry and is showcasing it in close
cooperation with Texas Instruments, in their Automotive Experience Zone. A
driver can now interact with this next-generation Neonode-powered steering
wheel, using gestures to fully control audio, visual, infotainment, and
telematics systems. This allows for a whole new HMI (human machine interface)
system, that replaces old, traditional buttons and other mechanical input
devices, with unlimited gestures and best-of-breed multi-touch functionality.

Neonode will also demonstrate new ways of using proximity sensing (i.e.
touch-less control) to expand the user’s gesture-area beyond the physical
(i.e. touchable) borders of the device display. These new proximity-sensing
features significantly enhance the user experience on mobile phones, tablets,
toys, and gaming devices.

Neonode’s patented optical touch technology is also a top match for devices
that must withstand and function in extreme environmental conditions and
temperatures. To showcase these features, Neonode will be demonstrating a
water-submerged touch-enabled device, which will allow visitors to interact
with it in and under water.

“We have made it our mission to develop the next generation of touch
solutions, significantly raising the bar and perception of possibilities,”
said Thomas Eriksson, Neonode CEO. “Our patented MultiSensing^TM technology
has emerged from years of design-driven innovation, and is now enabling user
experiences that could transform the way the world interacts with devices.
Thus, we are very excited to publically invite all CES attendees to experience
our latest touch innovations.“

Neonode’s MultiSensing technology, which rivals the best capacitive solutions,
is being incorporated into wide array of high volume products worldwide:
mobile phones, tablets, office equipment, in-car infotainment displays, GPS,
gaming devices and toys.

Companies like SONY, Barnes & Noble, Kobo, One Laptop Per Child (OLPC) and
many other well-known name-brands, manufacture products based on Neonode’s
MultiSensing technology. Neonode’s touch solutions incorporate the customized
Neonode NN1001, the world’s first single optical controller chip, which has
been developed in close collaboration with Texas Instruments. To date, the
Neonode MultiSensing solution is used on more than 10 million touch consumer
devices in the global market place.

About Neonode Inc.

Neonode Inc. (NASDAQ:NEON) develops and licenses the next generation of
MultiSensing touch technologies, allowing companies to differentiate
themselves by making high performing touch solutions at a competitive cost.
Neonode is at the forefront of providing unparalleled user experiences that
offer significant advantages for OEM's. This includes state-of-the-art
technology features such as low latency pen or brush sensing, remarkably high
speed scanning, proximity-, pressure-, and depth sensing capabilities and
object-size measuring.

Neonode’s patented MultiSensing technology is developed for a wide range of
devices like mobile phones, tablets and e-readers, toys and gaming consoles,
printers and office equipment, automotive or inflight infotainment systems.
NEONODE, the NEONODE Logo and zFORCE are trademarks of Neonode Inc. registered
in the United States and other countries. MULTISENSING, LIQUID SENSING, IT
MAKES SENSE and ALWAYSON are trademarks of Neonode Inc. For more information
please visit www.neonode.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These include, but are
not limited to, statements relating to expectations, future performance or
future events, and product cost, performance, and functionality matters. These
statements are based on current assumptions, expectations and information
available to Neonode management and involve a number of known and unknown
risks, uncertainties and other factors that may cause Neonode's actual
results, levels of activity, performance or achievements to be materially
different from any expressed or implied by these forward-looking statements.

These risks, uncertainties, and factors are discussed under "Risk Factors" and
elsewhere in Neonode's public filings with the U.S. Securities and Exchange
Commission from time to time, including Neonode's annual report on Form 10-K,
quarterly reports on Form 10-Q, and current reports on Form 8-K. You are
advised to carefully consider these various risks, uncertainties and other
factors. Although Neonode management believes that the forward-looking
statements contained in this press release are reasonable, it can give no
assurance that its expectations will be fulfilled. Forward-looking statements
are made as of today's date, and Neonode undertakes no duty to update or
revise them.

Contact:

Media:
Neonode Inc.
Annica Englund, + 46 760 360 781
annica.englund@neonode.com
or
Investor contact:
Daniel Gelbtuch, +1 917-509-9582
daniel.gelbtuch@neonode.com
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