Chrysler Group LLC Reports December 2012 U.S. Sales Increased 10 Percent --Strongest December Sales in Five Years; Full-Year
Chrysler Group LLC Reports December 2012 U.S. Sales Increased 10 Percent
--Strongest December Sales in Five Years; Full-Year Sales Up 21 Percent --
Strongest Annual Sales Since 2007
PR Newswire
AUBURN HILLS, Mich., Jan. 3, 2013
AUBURN HILLS, Mich., Jan. 3, 2013 /PRNewswire/ --
o Best December sales since 2007
o 33rd-consecutive month of year-over-year sales gains
o Chrysler Group U.S. sales increase 21 percent in 2012; outpaces projected
13 percent average industry increase
o Chrysler Group U.S. market share grows to 11.2 percent in 2012; up from
10.5 percent share in 2011
o Jeep® brand sales up 13 percent in 2012; U.S. increase helps Jeep brand
establish global sales record in 2012
o Editors of Motor Trend name new 2013 Ram 1500 the magazine's 2013 Truck of
the Year
o Chrysler, Dodge, Ram Truck, and FIAT brands each post sales increases in
December compared with same month a year ago
o Five Chrysler Group models receive 2013 Consumer Guide® Automotive 'Best
Buy' Award: Dodge Grand Caravan, Journey and Durango; Chrysler Town &
Country, and Ram 1500
o 12 Chrysler Group models make the Insurance Institute for Highway Safety's
(IIHS) annual list of Top Safety Picks
o FIAT brand sales up 59 percent in December; largest year-over-year
percentage increase of any Chrysler Group brand
o Fiat 500 sets sales record for month of December
o Dodge brand sales up 26 percent; best December sales since 2007
o Dodge Dart sales up 36 percent month over month; best sales month since
June launch
o Dodge Journey full-size crossover sales up 63 percent; sets sales record
for month of December
o Dodge Challenger muscle car sets sales record for month of December
o Dodge Avenger mid-size sedan posts 19 percent sales increase, best
December sales since 2007
o Dodge brand launches new 2013 Dodge Charger AWD Sport
o Ram pickup truck sales up 16 percent; best sales month since December 2007
o Ram Truck brand sales up 16 percent, best December sales since 2007
o Ram Cargo Van sets sales record for month of December with 287 percent
increase
o Chrysler brand sales up 6 percent; best December sales since 2007
o Chrysler 300 flagship sedan posts 40 percent sales gain
o Chrysler brand introduces Chrysler 300 Motown Edition with ad campaign
featuring legendary Motown founder Berry Gordy
o Jeep Wrangler sets sales record for month of December
o Jeep Patriot sales up 4 percent; best December sales since 2007
o New Jeep Wrangler Unlimited Moab Edition is winner of respected "Four
Wheeler of the Year" award from Four Wheeler magazine editors
o Jeep Grand Cherokee records best sales month of the year; best December
sales since 2005
Chrysler Group LLC today reported U.S. sales of 152,367 units, a 10 percent
increase compared with sales in December 2011 (138,019 units), and the group's
best December sales since 2007.
The Chrysler, Dodge, Ram Truck and FIAT brands each posted year-over-year
sales gains in December compared with the same month last year. The FIAT
brand's 59 percent increase was the largest sales gain of any Chrysler Group
brand for the month. December marked Chrysler Group's 33rd-consecutive month
of year-over-year sales gains.
For the year, Chrysler Group sales totaled 1,651,787 units, up 21 percent
compared with sales in 2011. The Chrysler, Jeep®, Dodge, Ram Truck and FIAT
brands each recorded significant sales gains during 2012 compared with sales
in the previous year. The Jeep brand's 13 percent sales increase in the U.S.
helped push its global sales to an all-time record in 2012. Seven Chrysler
Group models set annual sales records in 2012.
"Chrysler Group ended 2012 on a strong note with December sales up 10 percent
and our best December sales since 2007," said Reid Bigland, President and CEO
– Dodge Brand and Head of U.S. Sales. "Looking back on 2012, we were again one
of the fastest growing automakers in the country with total sales up 21
percent. We also recorded 33-consecutive months of year-over-year sales growth
and our strongest annual sales in five years. Finally, seven of our vehicles
recorded their best ever annual sales in 2012 demonstrating how the quality,
design and fuel efficiency of our product line up continues to resonate with
consumers."
The all-new Dodge Dart, which just earned a Top Safety Pick from the Insurance
Institute for Highway Safety, played a big role in Chrysler Group's 10 percent
sales increase in December. Dart sales were up 36 percent month-over-month in
December, the compact car's best monthly sales performance since it went on
sale in June.
Also contributing to Chrysler Group's 10 percent increase were the Fiat 500,
Jeep Wrangler, Dodge Challenger, Dodge Journey, and Ram Cargo Van, each
setting a sales record for the month of December. The Jeep Grand Cherokee –
the most awarded SUV ever – recorded its best sales performance of the year in
December.
Chrysler Group finished the month with a 72-days supply of inventory (426,664
units). U.S. industry sales figures for December are projected at an estimated
15.8 million units Seasonally Adjusted Annual Rate (SAAR).
December 2012 U.S. Sales Highlights by Brand
FIAT Brand
Fiat 500 sales were up 59 percent last month, a sales record for the month of
December. It was the 10th-consecutive month this year in which the Fiat 500
has set a sales record, including an all-time sales record in September. Sales
of the Fiat 500 hatchback were up 64 percent while the Fiat 500 Cabrio
recorded a 39 percent year-over-year sales gain. The Fiat 500 was one of the
12 Chrysler Group models that earned an IIHS Top Safety Pick designation in
December.
For the year, Fiat 500 sales (43,772 units) were up a substantial 121 percent
compared with sales (19,769 units) during the 10 months that the model was
sold in the U.S. in 2011. Fiat 500 sales in the U.S., Canada, and Mexico
exceeded 50,000 units in 2012.
Dodge Brand
Dodge brand sales were up 26 percent in December, the brand's best December
sales in five years and its 19th-consecutive month of year-over-year sales
gains. December was the brand's best monthly sales performance of the year.
December also marked the second time during 2012 that the Dodge brand sold
more than 50,000 units in a given month.
Sales of the all-new Dodge Dart were up 36 percent month-over-month in
December, the compact car's best monthly sales performance since Dodge dealers
began selling the model in June. In addition to the Dart, the Dodge Journey
full-size crossover, with its sizeable 63 percent increase, and the Dodge
Challenger muscle car, with its 20 percent increase, each set sales records
for the month of December.
The Dodge Grand Caravan minivan and sporty Dodge Avenger mid-size sedan each
posted double-digit percentage sales increases. Sales of the Grand Caravan
were up 19 percent, the minivan's second best sales month of 2012. The Avenger
had its best December sales in five years and its 15th-consecutive month of
year over year sales gains.
The Dodge Journey, Grand Caravan, and Durango were three of the five Chrysler
Group models recognized in December as Consumer Guide Automotive "Best Buys."
Each year, Consumer Guide Automotive editors analyze, compare and evaluate
numerous vehicles by driving and extensively testing all major models in 19
vehicle categories. Those models that best fit the needs of the consumer are
recognized with a "Best Buy" accolade.
For the second consecutive year, 12 Chrysler Group models made the IIHS'
annual list of Top Safety Picks. Six of them are Dodge brand models: the Dodge
Dart, Avenger and Charger sedans and the Grand Caravan, Journey and Durango.
The Avenger earned the institute's Top Safety Pick+ designation because of its
performance in a new IIHS driver-side crash test.
For the year, Dodge brand sales (524,989 units) were up 16 percent versus
sales (451,040 units) in 2011, the brand's best annual sales since 2007. The
Dodge brand's sales volume in 2012 was the largest of any Chrysler Group
brand. The Journey, Avenger, and Challenger models each set an annual sales
record in 2012.
Ram Truck Brand
The new Ram pickup truck, named Motor Trend's 2013 Truck of the Year in
December, extended its streak of year-over-year sales gains to 32-consecutive
months. Sales of the Ram pickup truck were up 16 percent in December compared
with the same month a year ago. It was the pickup truck's best monthly sales
performance since December 2007. Sales of the Heavy Duty Ram were up 20
percent, while sales of the Light Duty Ram trucks increased 14 percent.
Ram Truck brand sales were up 16 percent in December, the brand's best
December sales in five years. Sales of the Ram Cargo Van increased 287 percent
versus the same month a year ago, setting a sales record for the month of
December.
In naming the Ram 1500 Truck of the Year, Motor Trend editors praised the new
Ram 1500 for its air suspension, choice of engines, variety of trim levels and
towing capability. Motor Trend Truck of the Year contenders are evaluated
using six criteria, which includes design advancement, engineering excellence,
efficiency, safety, value and performance of intended function. For 2013, the
new Ram 1500 offers buyers available best-in-class 25 mpg highway fuel
efficiency (when properly equipped), new technology and new features without
sacrificing capability.
The Ram 1500 also was named the Detroit Free Press Truck of the Year and the
AOL Autos Truck of the Year, and was one of the five Chrysler Group models
recognized in December as a Consumer Guide Automotive "Best Buy."
For the year, Ram Truck brand sales (300,928 units) were up 17 percent
compared with sales (257,610 units) in 2011. The Ram pickup truck had its best
annual sales since 2007.
Chrysler Brand
Chrysler brand sales were up 6 percent in December, the brand's best December
sales in five years. December marked the Chrysler brand's 18th-consecutive
month of year-over-year sales gains. Sales of the flagship Chrysler 300
full-size sedan were up 40 percent compared with the same month last year.
December was the 300 sedan's 14th-consecutive month of year-over-year sales
gains.
The Chrysler Town & Country minivan was one of the five Chrysler Group models
recognized in December as a Consumer Guide Automotive "Best Buy." The Town &
Country is the most awarded minivan, with the highest owner loyalty in the
segment, and the most innovative seating and storage system with Standard Stow
'n Go Seats. In addition, the 300 and Town & Country each earned a Top Safety
Pick from the IIHS in December, while the 200 earned the new IIHS Top Safety
Pick+ designation.
The Chrysler brand introduced the new Chrysler 300 Motown Edition in December
with a new advertising campaign featuring legendary Motown founder and Detroit
native Berry Gordy. The Chrysler 300 Motown Edition will be revealed in
Detroit at the 2013 North American International Auto Show this month. It
arrives at Chrysler dealerships nationwide in the spring of 2013 and has a
U.S. Manufacturer's Suggested Retail Price of $32,995, excluding $995
destination charge.
For the year, Chrysler brand sales (307,967 units) were up 39 percent compared
with sales (221,346 units) in 2011. The Chrysler brand recorded its best
annual sales since 2008. The 200 sedan set an annual sales record in 2012,
while the 300 flagship sedan recorded its best annual sales since 2007. The
Town & Country had its best year since 2010.
Jeep® Brand
The Jeep brand's U.S. sales (39,871 units) in December helped to push global
Jeep brand sales to a record in 2012. Jeep brand sales were down 9 percent in
December in the U.S. as sales of the Jeep Liberty model wind down. Jeep
Liberty production ended in August. But the Jeep Grand Cherokee – the most
awarded SUV ever – posted its best sales month of the year in December and its
best December sales in seven years.
The iconic Jeep Wrangler set a sales record for the month of December with its
1 percent increase, compared with the same month a year ago. The Jeep Wrangler
Unlimited Moab Edition earned the respected "Four Wheeler of the Year" award
in December from the editors of Four Wheeler magazine. Paying homage to Jeep
enthusiasts' favorite off-roading destination, the Wrangler Unlimited Moab
includes Goodyear Silent Armor off-road tires, winch-capable steel bumpers,
and an available locking rear differential for increased capability.
The Jeep Patriot compact SUV, when equipped with optional side air bags, and
the Grand Cherokee were among the 12 Chrysler Group models that earned an IIHS
Top Safety Pick designation in December. Sales of the Patriot were up 4
percent in December versus the same month in 2011.
For the year, Jeep brand sales (474,131 units) in the U.S. were up 13 percent
compared with sales (419,349 units) in 2011, the brand's best annual sales
since 2007. The Wrangler and Patriot each set an annual sales record in 2012
while the Grand Cherokee recorded its best annual sales since 2005.
Chrysler Group LLC U.S. Sales Summary Thru December 2012
Month Sales Vol % Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
500 3,707 2,325 59% 43,772 19,769 121%
FIAT BRAND 3,707 2,325 59% 43,772 19,769 121%
200 9,080 9,213 -1% 125,476 87,033 44%
Sebring 0 0 0 2,380 -100%
300 7,175 5,142 40% 70,747 36,285 95%
PT Cruiser 0 0 0 1,328 -100%
Town & Country 9,258 9,619 -4% 111,744 94,320 18%
CHRYSLER BRAND 25,513 23,974 6% 307,967 221,346 39%
Compass 3,131 4,255 -26% 40,235 47,709 -16%
Patriot 4,566 4,400 4% 62,010 54,647 13%
Wrangler 11,545 11,415 1% 141,669 122,460 16%
Liberty 3,508 6,161 -43% 75,483 66,684 13%
Grand Cherokee 17,121 17,346 -1% 154,734 127,744 21%
Commander 0 0 0 105 -100%
JEEP BRAND 39,871 43,577 -9% 474,131 419,349 13%
Caliber 31 1,417 -98% 10,176 35,049 -71%
Dart 6,105 0 New 25,303 0 New
Avenger 7,382 6,216 19% 96,890 64,023 51%
Charger 7,867 7,211 9% 82,592 70,089 18%
Challenger 3,942 3,284 20% 43,119 39,534 9%
Viper 0 36 -100% 20 197 -90%
Journey 7,688 4,710 63% 79,563 55,155 44%
Caravan 14,160 11,879 19% 141,468 110,862 28%
Nitro 0 1,989 -100% 3,269 24,434 -87%
Durango 5,216 4,806 9% 42,589 51,697 -18%
DODGE BRAND 52,391 41,548 26% 524,989 451,040 16%
Dakota 0 408 -100% 490 12,156 -96%
Ram P/U 30,211 26,013 16% 293,363 244,762 20%
Cargo Van 674 174 287% 7,075 692 New
RAM BRAND 30,885 26,595 16% 300,928 257,610 17%
TOTAL CHRYSLER GROUP LLC 152,367 138,019 10% 1,651,787 1,369,114 21%
TOTAL CAR 45,289 34,844 30% 498,095 354,362 41%
TOTAL TRUCK 107,078 103,175 4% 1,153,692 1,014,755 14%
SOURCE Chrysler Group LLC
Website: http://www.chryslergroupllc.com
Contact: Ralph Kisiel, +1-248-512-2757 (office), +1-248-705-9688 (cell),
ralph.kisiel@chrysler.com
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