Masters Champion Bubba Watson Joins Oakley Golf

  Masters Champion Bubba Watson Joins Oakley Golf

 Latest Addition to Family of Golfers Who Rely on Oakley Performance Apparel

Business Wire

FOOTHILL RANCH, Calif. -- January 3, 2013

Oakley, Inc. today announced the addition of Bubba Watson to its family of
professional golfers who put their faith in the company’s performance golf
apparel. The addition of Watson further expands Oakley’s roster of golf greats
who revere the icon of innovation and style.

Bubba Watson in Oakley Performance Golf Apparel (Photo: Business Wire)

Bubba Watson in Oakley Performance Golf Apparel (Photo: Business Wire)

“Oakley gets it,” said Watson. “I’m proud to join their family because they
love the game and they never stop pushing technology to make the game better.
Whatever they can do — whatever can be done — Oakley will do it. I respect

“We are honored to welcome Bubba to the Oakley Golf family,” said Scott
Bowers, SVP of Global Marketing and Brand Development at Oakley. “He is a
Masters Champion who fuels excitement with amazing drives and unbelievable
shot making, and his personality brings a whole new flavor to the game.”

“Oakley has the kind of attitude I connect with,” Watson continued. “It’s
about keeping it fun but staying locked-in on achieving the best, even when it
means taking chances. Oakley doesn’t get bogged down with the kind of thinking
everybody else is stuck on. They respect the game as much as I do, and they
take good care of their family. That’s why I’m happy to join them.”

Engineered to bring out the best in pros and amateurs alike, Oakley
performance golf apparel is optimized for comfort and freedom of movement, and
it features premium innovations including the best-in-class moisture
management of O Hydrolix™ technology.

Watson appreciates what Oakley performance golf apparel can do for him during
competition. “If you’re out there and you’ve got anything distracting you,
you’re done,” said the champion. “Golf demands so much focus. That’s why
Oakley puts so much into comfort.”

In addition to relying on Oakley’s relentless performance innovation, golfers
appreciate the company’s unique sense of style and share its perspective on
bringing originality to the game while still respecting its heritage.

Watson added, “Style is important because personality is part of what makes
fans connect with golf, especially the new generation of players. Oakley sets
the pace. And I need a clothing company that can keep me looking good!”

“We’re all about the seamless blend of style and performance that delivers the
unexpected and reinvents possibility along the way,” added Bowers. “Bubba can
hit a ball into the next time zone, and as far as the unexpected goes, good
luck trying to predict what he’ll do next. There is a synergy between Bubba
and Oakley, and our new partnership will light the fuse of what promises to be
a major year in golf for the company.”

A native of Florida, Gerry Lester “Bubba” Watson Jr. is one of the few
left-handers on the PGA Tour. He was the 2012 Masters Champion and is one of
the longest drivers on the tour, capable of generating ball speeds approaching
200 mph and achieving distances greater than 350 yards. Watson turned pro in
2001 and played on the Nationwide Tour until 2005. His first PGA Tour victory
was in 2010, and his second came the following year. He has a career high of
fourth place in the Official World Golf Ranking.

Visit to discover more about the Oakley men’s performance golf
collection, experience the video that welcomes golf’s greatest performer, and
get the inside story on how Bubba and Oakley became the perfect pairing of
performance and personality.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of
the leading sports brands in the world. The holder of more than 600 patents,
Oakley is continually seeking problems, solving them with inventions and
wrapping those inventions in art. This philosophy hasmade Oakley one of the
most iconic and inimitable brands on the market, with innovations that
world-class athletes around the globe depend on to compete at the highest
level possible. Oakley is famed for its insuperable lens technologies such as
High Definition Optics® (HDO®) which is incorporated into all Oakley sun and
prescription eyewear, and all premium Oakley goggles. Oakley has extended its
leadership position as the world’s leading sports eyewear brand into apparel,
footwear and accessories collections. Laser focused on the consumer, Oakley
has both men’s and women’s product lines that target Sports Performance,
Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group.
Additional information is available at

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Oakley, Inc.
Diane Thibert
Public Relations
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