Ranbaxy Laboratories Inc. Implements Cegedim Relationship Management’s Compliance Solution Suite to Efficiently Meet

  Ranbaxy Laboratories Inc. Implements Cegedim Relationship Management’s
  Compliance Solution Suite to Efficiently Meet Regulatory Requirements

Provider of Branded Prescription Products to Cost-Effectively Optimize
Transparency Reporting with AggregateSpend360™, a Cloud-Based, Turn-Key
Solution

Business Wire

BEDMINSTER, N.J. -- January 3, 2013

Cegedim Relationship Management today announced that Ranbaxy Laboratories Inc.
has fully deployed the company’s groundbreaking Life Sciences compliance
solution suite, including the market leading AggregateSpend360™, to more
efficiently, proactively and successfully respond to today’s compounding
regulatory environment. Ranbaxy Laboratories Inc., a wholly owned subsidiary
of Ranbaxy Laboratories Limited, India’s largest pharmaceutical company, is
engaged in the sale and distribution of branded prescription products in the
U.S. healthcare system.

AggregateSpend360 Enables Dramatically Increased Data Visibility and Features
Tailored to Compliance Functionalities

To satisfy the Sunshine Provisions of the Patient Protection and Affordable
Care Act (PPACA), leading Life Sciences companies are focusing on effectively
managing their brands, and connecting with targets across both pharmacy and
prescription channels.

AggregateSpend360 alleviates Ranbaxy’s resources and time spent meeting the
PPACA’s state/federal aggregate spend and disclosure reporting requirements.
The solution collects and centralizes all transfers of value to practitioners
– rationalizing the data into one customer view for optimal visibility. The
cloud-based solution generates reports specific to each federal/state
regulation. Further, the solution features unparalleled configuration
flexibility to suit Ranbaxy’s distinctive business model needs, fostering
cost-effectiveness now and in the future. AggregateSpend360 fully automates
the compliance burden.

Customer Licensure and System Validation Provide Valuable Certainty of
Database Quality and Network Effectiveness

Ranbaxy’s compliance solution suite also includes Cegedim’s Compliance ID
Powered by OneKey™, which empowers companies to satisfy aggregate spend and
disclosure reporting regulations through verified medical licensure
information sourced from OneKey’s database of 12 million registered HCPs and
one million healthcare organizations. Ranbaxy is also leveraging Cegedim’s
BuzzeoPDMA compliance knowledge through Computer Systems Validation Services,
which confirm that systems satisfy both state and federal regulatory
standards.

“By aligning with Cegedim’s AggregateSpend360 and their compliance suite, we
are staying well ahead of the curve regarding new U.S. legislation. Teams
across the U.S enterprise – Primary Care, KOLs, Home Office, IT and Compliance
teams – are now empowered with the tools to better track spending, improve
data, and ensure that our technology is fully compliant,” said Dr. Ashish
Anvekar, Senior Director of Ranbaxy Laboratories Inc. “Our company can achieve
greater focus in providing patient-centric, quality and value-added
pharmaceuticals.”

                  Cegedim Relationship Management is the Life Sciences
                  industry’s leading provider of Customer Relationship
                  Management (CRM) solutions. Designed specifically for Life
                  Sciences, the company’s innovative business solutions
                  incorporate a thorough understanding of local, regional and
                  worldwide trends. Cegedim Relationship Management enables
                  more than 200,000 users in many of the world’s most
About Cegedim     innovative companies to stay ahead of market challenges. In
Relationship     addition to CRM, Cegedim Relationship Management also
Management:       provides marketing, data optimization and regulatory
                  compliance solutions in more than 80 countries. Cegedim
                  Relationship Management is part of the France-based Cegedim
                  S.A. Group.

                  To learn more, please visit: www.cegedim.com/rm.

                  Follow Cegedim Relationship Management on LinkedIn and
                  Twitter.
                  
                  Founded in 1969, Cegedim is a global technology and services
                  company specializing in the healthcare field. Cegedim
                  supplies services, technological tools, specialized
                  software, data flow management services and databases. Its
                  offerings are targeted notably at healthcare industries,
                  life sciences companies, healthcare professionals and
About Cegedim:    insurance companies. The world leader in life sciences CRM,
                  Cegedim is also one of the leading suppliers of strategic
                  healthcare industry data. Cegedim employs 8,200 people in
                  more than 80 countries and generated revenue of €911 million
                  in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).

                  To learn more, please visit: www.cegedim.com.
                  

Contact:

Drew BUSTOS
Cegedim Relationship Management
Global Communications
Tel.: +1 (908) 443.2451
drew.bustos@cegedim.com
or
Aude BALLEYDIER
Cegedim
Media Relations
Tel.: +33 (0)1 49 09 68 81
aude.balleydier@cegedim.fr