Samsung NX300 Combines Speed, Performance and Connectivity for Perfect Shooting in Every Moment

  Samsung NX300 Combines Speed, Performance and Connectivity for Perfect
  Shooting in Every Moment

Samsung 45mm F1.8 2D/3D lens is the World’s first one-lens 3D system, capable
    of capturing both stills and 1080p Full HD video in perfect 3D quality

2013 International CES

Business Wire

RIDGEFIELD PARK, N.J. -- January 3, 2013

Samsung Electronics Co., Ltd, a global leader in digital media and convergence
technologies, today announced the launch of the NX300, the new flagship model
in its successful NX series. The NX300 once again raises the bar for compact
system cameras (CSC), delivering an outstanding combination of features,
functionality and style for perfect shooting in every moment. Samsung also
announced the new NX 45mm F1.8 2D/3D lens, the first one-lens 3D system
capable of capturing both still images and full HD movies in perfect 3D

Myoung Sup Han, Senior Vice President and Head of the Digital Imaging
Business, Samsung Electronics, commented: “Since its launch in 2010, the
Samsung NX System has become synonymous with innovation and design, making the
best digital imaging technology available to everyone without compromising on
style. The NX300 builds even further on this illustrious heritage. Not only
does it deliver incredible speed and accuracy through advanced photographic
features, but it is truly built around the user, with upgraded SMART Camera
functions making shooting and sharing both easy and seamless. We are also very
proud to introduce the first one-lens 3D system alongside the NX300, opening
up a whole new world of 3D photography and video recording for consumers

Perfect shooting

Central to the NX300’s outstanding imaging performance is its brand new 20.3
Megapixel APS-CMOS sensor, capable of capturing high quality detailed. Images
boast sharp, life-like colors and are crisp and clear in all light conditions.
The wide ISO range (ISO100-25600) further improves performance, letting users
capture beautifully balanced images in even the darkest conditions. A brand
new Hybrid Auto Focus (AF) system also delivers fast, accurate phase and
contrast detection, while the 1/6000 sec shutter speed and 8.6fps continuous
shooting mode ensure you never miss a moment.

The Samsung’s unique in-house developed DRIMe IV imaging engine provides
outstanding developments in speed, and image quality. The DRIMe IV engine
enables better color reproduction and greater noise reduction, as well as
support for full 1080p HD video capture in both 2D and 3D (when combined with
Samsung’s new 45mm 2D/3D lens).

The NX300’s 84mm (3.31”) AMOLED screen makes capturing and reviewing your
images a pleasure, while the hybrid touch screen and 5-way manual key
interface is simple and intuitive to use. The tilt display makes it easier
than ever to take high and low angle shots, letting you capture your world
from any angle you choose.

Easy usability and stylish retro design

The compact NX300 makes it simple for anyone to achieve pro-like and
impressive pictures easily with minimal technical knowledge or time spent
adjusting parameters. Using the camera’s Smart Mode, users can choose from 14
different settings, such as Creative Shot, Landscape, Light Trace or Action
Freeze which will automatically adjust parameters such as aperture and shutter
speed in order to obtain the best shot possible for the desired situation. The
NX300 also includes i-Depth, an easy and simple way to adjust the depth of an
image using the NX Series’ unique i-Function system which enables users to
modify camera parameters using the lens itself, adjusting the image without
ever having to move off target.

The NX acclaimed design returns with the NX300 sporting a stylish yet simple
retro feel that is available in either black or white with a contrast silver
band, conveying elegance and authenticity.

Instant sharing through enhanced Wi-Fi connectivity

The NX300’s Wi-Fi connectivity of SMART CAMERA allows users to share their
cherished photos instantly and securely between their camera and smartphone
(or tablet). To connect a smartphone to the camera, users simply need to
download the Samsung SMART CAMERA App., which is  available for both Android
and iOS based application markets, onto their smartphone or tablet and follow
the easy steps to create a secure connection with the camera. The NX300 will
be able to detect and auto-connect to the smartphone wirelessly whenever any
of the SMART CAMERA features are activated. These include AutoShare; which
automatically sends every high-quality photos to your smart phone for safe
keeping, and Mobile Link; which allows users to select and transfer images or
album from the camera directly to your smartphone at their leisure. The SMART
CAMERA App. also features a Remote Viewfinder function for the NX300, allowing
for even more inventive and exciting photography.

The NX300’s enhanced Wi-Fi connectivity also lets users share images with
friends and family directly from the camera via social networking sites using
the cameras one-touch DIRECT LINK hot key. Alternatively, images can be
automatically backed up or stored in the cloud through AllShare Play ensuring
they are always safe and easily accessible.

Samsung 45mm 2D/3D lens

The Samsung 45mm 2D/3D lens(sold separately) opens up an exciting world of 3D
imaging possibilities and is the world’s first one-lens 3D system for a
consumer camera. Capable of capturing both still pictures and full 1080p HD
video, the Samsung NX300 and 45mm 2D/3D lens kit have become the only compact
system camera supporting both 3D still and 3D movie. The NX300 is also
compatible with Samsung’s entire range of NX lenses and professional standard
accessories, giving users an unparalleled range of options when striving for
that perfect shot.

Please visit our booth to experience this future technology firsthand.
Samsung's product line will be displayed January 8-11 at booth #12004 in the
Central Hall of the Las Vegas Convention Center.

Full details, video content and product images are available at the Samsung
microsite at: or mobile site at: as well.

The Samsung press conference and Samsung Tomorrow TV CES 2013 Specials will be
streamed live on the Samsung Tomorrow blogat: and Samsung's microsite sitealso.

After the live presentations, videos will be available at

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and 
the  core components that go into them. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, medical devices,
semiconductors and LED solutions. We employ 227,000 people across 75 countries
with annual sales exceeding US$143 billion. Our goal is opening new
possibilities for people everywhere. To discover more, please visit

Note to Editors

NX300 Product Specifications

Image Sensor         20.3 effective megapixel APS-C CMOS
                       84.0mm (3.31”) AMOLED with a Tilt Touch Panel
                       WVGA (800x400) 768k dots
ISO                  Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800,
                       JPEG (3:2):20.0M (5472x3648), 10.1M (3888x2592), 5.9M
                       (2976x1984), 2.0M (1728x1152), 5.0M (2736x1824): Burst
                       mode only
                       JPEG (16:9):16.9M (5472x3080), 7.8M (3712x2088), 4.9M
Image                (2944x1656), 2.1M (1920x1080)
                       JPEG (1:1):13.3M (3648x3648), 7.0M (2640x2640), 4.0M
                       (2000x2000), 1.1M (1024x1024)
                       RAW : 20.0M (5472x3648)
                       * 3D Image Size : JPEG (16:9) 4.1M (2688x1512), (16:9)
                       2.1M (1920x1080)
                       MP4 (Video: MPEG4, AVC/H.264, Audio: AAC)
Video                1920x1080, 1920x810, 1280x720 , 640x480, 320x240 for
Video Output         HDMI 1.4a
                       SMART Mode : Beauty Face, Landscape, Macro, Action
Value-added          Freeze, Rich Tone, Panorama, Waterfall, Silhouette,
Features               Sunset, Night, Fireworks, Light Trace, Creative Shot,
                       Best Face
                     3D still image & video capturing
                       IEEE 802.11b/g/n support Dual Channel (SMART Camera

                       . AutoShare

                       . Cloud

                       . Email

Wi-Fi Connectivity   . Auto Backup

                       . Remote Viewfinder

                       . MobileLink

                       . Wi-Fi Direct (playback)

                       . AllSharePlay

                       . Social Sharing
Bundle PC software   iLauncher, Adobe Lightroom
Storage              SD, SDHC, SDXC, UHS-1
Battery              BP1130 (1130mAh)
Dimension (WxHxD)    122 x 63.7 x 40.7mm (excluding the projection part)
Weight               280 g (without battery)

45mm 2D/3D lens Specifications

Focal Length             45mm (equivalent to 69.3mm in 35mm format)
Elements in Groups       7 elements in 6 groups
Angle of View            34.7°
Aperture                 As of 2D : F1.8* (Min. F22), (Number of Blades : 9
                           , Circular Aperture Diaphragm)
OIS                      NO
Minimum Focus Distance   0.50m
Maximum Magnification    Approx. 0.12X
i Scene                  Night, Portrait, Beauty shot, Children, Backlight,
Lens Hood                Yes
Filter Size              43mm
Mount Type               NX Mount
Dimension (DxL)          44.4 x 61.5mm
Weight                   115g

*All functionality, features, specifications and other product information
provided in this document including, but not limited to, the benefits, design,
pricing, components, performance, availability, and capabilities of the
product are subject to change without notice or obligation.


Samsung Electronics Co., Ltd.
Celia Yoo, +82-31-301-4014
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