KFC Scores Big with Gameday Bucket – Just in Time for Playoff Season

  KFC Scores Big with Gameday Bucket – Just in Time for Playoff Season

    As Official Sponsor of Couchgating, KFC Invites Armchair Quarterbacks
                Everywhere to Become Couchgate Hall-of-Famers

KFC Partners withThePostGame.comon an Innovative Athlete and Celebrity Video
                                    Series

Business Wire

LOUISVILLE, Ky. -- January 3, 2013

There’s watching the game and then there’s “couchgating,” the act of enjoying
a big time sporting event from the comfort of your couch. KFC, Official
Sponsor of Couchgating™, understands that the latter hinges on a few key
factors – a comfy sofa, a group of friends, and most importantly, the right
game-day food. With that in mind, KFC is introducing the Gameday Bucket: 8
pieces of chicken, 8 Hot Wings® and 10 Original Recipe® Bites, sure to be the
MVP of any game watching party.

KFC registers trademark to be the Official Sponsor of Couchgating(TM) to
launch the Gameday Bucket. ...

KFC registers trademark to be the Official Sponsor of Couchgating(TM) to
launch the Gameday Bucket. Visit www.facebook.com/KFC for more. (Photo:
Business Wire)

“When having people over to watch the big game, we know that people only get
one shot at impressing their friends and family,” said Jason Marker, Chief
Marketing Officer for KFC US. “That’s why KFC is coming to the rescue with the
Gameday Bucket. It’s food worthy of the game!”

Score big with friends and family by serving up the Gameday Bucket, which is
available for a limited time at participating KFC restaurants for $19.99 plus
tax. Sports fans also have the option to enjoy the Gameday Box, which includes
one piece of chicken, a choice of three Hot Wings or six Original Recipe
Bites, one individual side and a medium drink for the winning price of $4.99
plus tax. Visit www.KFC.com for more information.

Couchgating 101

According to ThePostGame.com, over 50 million consumers are watching at home
instead of going to games. As the Official Sponsor of Couchgating, KFC will
coach these game watchers on how to become the ultimate “couchgaters” through
a dedicated section on its Facebook page (www.facebook.com/KFC) and a
partnership with ThePostGame.com, the official digital magazine for Yahoo!
Sports, to create custom content.

Features of the Facebook section include:

  *Rules of Couchgating such as, “If a fellow couchgater falls asleep, all
    defacement must be drawn in washable marker.”
  *Couchgating Legends such as, Stan “Legs” Laramie, who perfected the
    technique of getting food from table to mouth – hands-free!
  *Couchgating Tips such as, “Shouting at the television usually makes your
    team do better.”

Armchair quarterbacks and power forwards are encouraged to join the
conversation through the hashtag #couchgating. The best Tweets or Facebook
posts will be featured in the “Excellence in Couchgating” section. KFC will
award “couchgating” gear such as t-shirts, foam fingers and KFC® gift checks
weekly, and two lucky winners will win the ultimate makeover that will turn a
living room into “couchgating central,” including a couch and loveseat, HDTV,
recliner, tables, mini-fridge, KFC Gameday Buckets and more! For complete
details on the contest and to read the Official Rules visit
www.KFC.com/promotions/rules.asp.

Recognizing that a proper “couchgating” configuration – in combination with
the Gameday Bucket – is a key factor in the success of a “couchgate,” KFC
kicked off the season with surprise deliveries to students at three
universities. By responding to unbranded, classified ads, a student at Xavier
University and a student at Indiana University each received a brand new couch
and KFC Chicken Checks from KFC. In addition, in answer to a response to the
ad from a member of the Delta Tau Delta Fraternity at the University of
Kentucky, KFC rewarded the house with a complete overhaul of their TV room.

Consumers can visit www.facebook.com/KFC or follow @KFC_Colonel on Twitter
(www.twitter.com/KFC_Colonel).

A Winning Partnership

To reach “couchgaters” nationwide, KFC has teamed up with ThePostGame.com for
a “Masters of Couchgating” video and editorial program. The custom content,
which will launch on January 7, will provide a first look at some of the best
tips for pulling off the perfect “couchgate.”

“ThePostGame has established itself as the industry experts on the
intersection of sports and lifestyle for fans of all ages and appetites,” says
Eric Herd, Vice President of Sales & Business Development of ThePostGame.com.
“It was only natural that we team up with KFC to school people on the finer
points of ‘couchgating.’”

Produced by ThePostGame Productions in association with Executive Producer
Alicia Zubikowski, the “Masters of Couchgating” video series features
one-on-one interviews with athletes and celebrities about their “couchgating”
experiences. Editorial will also feature “couchgate”-themedarticles such as
“The Dos and Don’ts of Couchgating” and “The Ultimate Celebrity Mancaves.”

For more information and to view all the action, visit www.facebook.com/KFC
and www.ThePostGame.com.

KFC Couchgating 101 Living Room Makeover Contest

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE
WILL NOT INCREASE YOUR CHANCES OF WINNING. THIS CONTEST IS INTENDED FOR PLAY
IN THE UNITED STATES ONLY AND WILL BE GOVERNED BY U.S. LAW. BEGINS 8:00:00AM
EDT ON 12/31/12; ENDS AT 11:59:59PM EDT ON 2/3/13. SUBJECT TO OFFICIAL RULES,
AVAILABLE AT WWW.KFC.COM/PROMOTIONS/RULES.ASP.

About KFC

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken
restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken® and Extra Crispy™ Strips with home-style sides, Hot Wings,
and freshly made chicken sandwiches. There are more than 17,000 KFC outlets in
more than 115 countries and territories around the world. Each week, more than
13 million people visit a KFC restaurant in the United States. KFC Corporation
is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM). For more
information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC)
and Twitter (www.twitter.com/kfc_colonel).

About ThePostGame.com

"ThePostGame, owned and operated by Sports Media Ventures, is the
fastest-growing sports site in the United States. In just its first year, the
site won two prestigious Associated Press Sports Editors (APSE) awards. The
industry's first daily, digital sports magazine covers the compelling people,
trends, personalities andlifestyleof sports. ThePostGame has partnered with
Yahoo! and is the official magazine of Yahoo! Sports."For more information,
visit www.ThePostGame.com. Follow ThePostGame on Facebook
(www.facebook.com/ThePostGame) and Twitter (http://www.twitter.com/Post_Game).

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130103005658/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50519810&lang=en

Contact:

Contacts for KFC:
Rick Maynard, 502-874-8100
Rick.Maynard@kfc.com
or
Melanie Buford, 212-805-8052
Melanie.Buford@emanatepr.com
or
Victor Chi, 310-773-7054
Victor.Chi@sportsfanlive.com