Boys & Girls Clubs Of America And Jackie Joyner-Kersee Inspire Families To Get Fit Together At 3rd Annual Fit Family Challenge

Boys & Girls Clubs Of America And Jackie Joyner-Kersee Inspire Families To Get
               Fit Together At 3rd Annual Fit Family Challenge

PR Newswire

ATLANTA, Jan. 3, 2013

Five Families to be Rewarded for their Comprehensive Lifestyle Changes and
Compete for a Free Family Vacation at Triple Play Fit Family Challenge Event
in LA

ATLANTA, Jan. 3, 2013 /PRNewswire-USNewswire/ -- As millions resolve to get
fit this New Year, five families are getting a head start at conquering their
fitness goals. These Boys & Girls Clubs of America (BGCA) families have
competed against more than 200 other Club families from across the U.S. in the
3^rd Annual Triple Play Fit Family Challenge – investing months to eat a more
balanced diet, become more physically active and spend more quality time
together.

(Logo:http://photos.prnewswire.com/prnh/20050921/CLW030LOGO)

The "Final Five" have earned their way to the Finale Event, which takes place
in Los Angeles, Calif. on Saturday, January 12, 2013. There, they will meet
Boys & Girls Club alumna and three-time Track & Field Olympic Medalist Jackie
Joyner-Kersee and face off to determine one Fit Family Challenge winning
family. The Fit Family Challenge encompasses all three elements of BGCA's
signature Triple Play program – Mind (healthy eating), Body (physical
activity) and Soul (healthy relationships) – and is supported at Boys & Girls
Clubs around the country by Coca-Cola and the WellPoint Foundation.

At the Finale Event, the Final Five will put their Fit Family Challenge
training to use by navigating through a challenging obstacle course, competing
in a nutrition quiz show and participating in a family talent show that
reflects the principles they learned during the Challenge. In addition to the
all-expense paid trip to Los Angeles, all five families will receive gift bags
with prizes from BGCA, Coca-Cola and the WellPoint Foundation to help them
continue on their fitness journey. One winning family will also receive an
all-expense paid family vacation to the U.S. Olympic Training Center in
Colorado Springs, Colo.

"Even though only one family will be selected to win the Triple Play Fit
Family Challenge, I see all five of these families as winners," said Jackie
Joyner-Kersee, who will host the Finale Event. "For nearly three months, each
of them has made simple, but significant changes to incorporate healthy eating
habits and physical activity into their everyday lives – and best of all,
they've done it as a family! As a Club alumna and a champion for fitness, I am
proud to stand with Boys & Girls Clubs of America in celebrating these
families and I can't wait to see who finishes on top."

The Final Five were selected for their level of commitment to incorporating
Triple Play principles in their everyday lives – with many participating in at
least five days of physical activity as a family; making meal adjustments such
as drinking more water or incorporating healthy salads into meals; and
spending more quality time as a family by playing board games or hosting
family themed nights. The five families include:

  oThe Austin family has four participating family members, they attend the
    Boys & Girls Clubs of Larimer County and they are from Fort Collins, Colo.
  oThe Bonds family has three participating family members, they attend the
    Boys & Girls Clubs of Hawaii and they are from Honolulu, Hawaii
  oThe Garner/Grey family has three participating family members, they attend
    the Boys & Girls Clubs of Smoky Mountains and they are from Pigeon Forge,
    Tenn.
  oThe Lang-Brown family has six participating family members and they are
    from the Oshkosh Boys & Girls Clubs in Oshkosh, Wis.
  oThe Takanishi family has four participating family members, they attend
    the Boys & Girls Clubs of Hawaii and they are from Honolulu, Hawaii

"We, like many, are well aware of the troubling statistics that one-third of
U.S. children and teens are obese or overweight. According to the Centers for
Disease Control and Prevention, that's more than three times the number of
obese and overweight children just a generation ago," said Wayne B. Moss,
Senior Director, Healthy Lifestyles at Boys & Girls Clubs of America. "By
working with our Triple Play national co-sponsors, Coca-Cola and the WellPoint
Foundation, we are empowering young people and their families with knowledge
and tools to combat obesity, and we are setting young people up for healthier
lifestyles."

"The Fit Family Challenge is a great example of the Triple Play principles in
action – incorporating physical activity and nutrition education into a fun
family program," said Erika Von Heiland Strader, Community Marketing, The
Coca-Cola Company. "Our work to help bring this to life will help create
stronger, healthier families and in turn create healthier, more sustainable
communities."

"Our health is greatly influenced by those around us," said Lance Chrisman,
executive director of the WellPoint Foundation. "That's why these families'
commitment to physical activity and good nutrition is so inspirational and
effective. By working together, they have accomplished increasingly difficult
goals and set themselves on a path to sustainable healthy habits. We salute
the five finalists and congratulate all the families across the country that
used this competition to jumpstart positive lifestyle changes."

In fall 2011, the Promising Practices Network (PPN) website named Triple Play
a "Program that Works." PPN is a national think tank comprised of more than
150 researchers and consultants who specialize in child health, juvenile
justice, education, child care, labor and demographics. PPN offers
research-based information to validate the effectiveness of programs that
serve children and families, and is often referred to as a "model program" or
"best practices" site.

For more information about Triple Play, visit www.bgca.org/tripleplay.

Triple Play: A Game Plan for the Mind, Body and Soul
A Game Plan for the Mind, Body and Soul was launched in 2005 by Boys & Girls
Clubs of America (BGCA) in collaboration with the Department of Health and
Human Services with support from The Coca-Cola Company to encourage kids to
eat healthier, become more physically active and increase their ability to
engage in healthy relationships. A two-year study of more than 2,000 children
ages 9-14 showed that Triple Play succeeded in getting them to exercise more,
eat healthier foods and feel better about themselves. The study found that
Triple Play kids increased to 90 percent of the federally recommended amount
of daily exercise, which is 60 minutes a day for children, while their peers
outside the program decreased to 78 percent. To date, Triple Play has helped
more than one million kids learn the importance of physical activity and
proper nutrition. In 2011, the WellPoint Foundation joinedBGCA and Coca-Cola
as a Triple Play sponsor. Learn more about the program at
www.bgca.org/tripleplay.

About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has
enabledyoung peoplemost in needto achieve great futures as productive,
caring, responsible citizens. Today, nearly 4,000 Clubs serve some 4 million
young people through Club membership and community outreach. Clubs are located
incities, towns, public housingand on Native American landsthroughout the
country, and serve military families in BGCA-affiliated Youth Centers on U.S.
military installations worldwide.Theyprovide asafe place, caring adult
mentors, fun and friendship, and high-impact youth development programson a
daily basisduring critical non-school hours. Club programs promote academic
success, good character and citizenship, and healthy lifestyles. In a Harris
Survey of alumni, 57 percent said the Club saved their lives. National
headquarters are located in Atlanta. Learn more
athttp://www.bgca.org/facebook and http://bgca.org/twitter.

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features
15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.8 billion servings a day. With an enduring commitment to building
sustainable communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a safe,
inclusive work environment for our associates, and enhance the economic
development of the communities where we operate. Together with our bottling
partners, we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCoor
check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

About WellPoint Foundation
The WellPoint Foundation is the philanthropic arm of WellPoint, Inc. and
through charitable contributions and programs, the Foundation promotes the
inherent commitment of WellPoint, Inc. to enhance the health and well-being of
individuals and families in communities that WellPoint, Inc. and its
affiliated health plans serve. The Foundation focuses its funding on strategic
initiatives that address and provide innovative solutions to health care
challenges, as well as promoting the Healthy Generations Program, a
multi-generational initiative that targets specific disease states and medical
conditions. These disease states and medical conditions include: prenatal care
in the first trimester, low birth weight babies, cardiac morbidity rates, long
term activities that decrease obesity and increase physical activity, diabetes
prevalence in adult populations, adult pneumococcal and influenza vaccinations
and smoking cessation. The Foundation also coordinates the company's annual
associate giving campaign and provides a 50 percent match of associates'
campaign pledges. To learn more about the WellPoint Foundation, please visit
www.wellpointfoundation.org and its blog at
http://wellpointfoundation.tumblr.com.

SOURCE Boys & Girls Clubs of America

Website: http://www.bgca.org
Contact: Ross Jacobs, +1-404-487-5624, rjacobs@bgca.org