“One Night Stand: Creating a Play in a Day” Cinema Event Takes Audiences behind Curtain of New York’s Theater World

  “One Night Stand: Creating a Play in a Day” Cinema Event Takes Audiences
  behind Curtain of New York’s Theater World

 NCM^® Fathom Events and Overnight Musicals Present a behind-the-Scenes Look
 into the Creation of Four Musicals from Blank Page to Live Stage in Just 24
                                    Hours

          In Select Movie Theaters Nationwide on Wednesday, Jan. 30

Business Wire

CENTENNIAL, Colo. -- January 3, 2013

Giving audiences an unbridled and candid look behind the scenes of the
Broadway curtain, NCM^® Fathom Events, Overnight Musicals and The Broadway
League present “One Night Stand: Creating a Play in a Day,” a unique one-night
event broadcast to movie theaters nationwide on Wednesday, Jan. 30 at 7:30
p.m. local time. This fast-paced, hilarious and entertaining film follows some
of New York's top actors, including Cheyenne Jackson (30 Rock, Glee), Jesse
Tyler Ferguson (Modern Family) and Rachel Dratch (Saturday Night Live), as
well as teams of writers, composers and directors as they are given 24 hours
to write, cast, compose, rehearse and perform four short musicals. At the end
of the 24 hours, the musicals make their opening, and closing, night at New
York City’s Gramercy Theatre. The event will also present exclusive
behind-the-scenes footage and interviews with the stars of “One Night Stand”
as they share intimate stories of life on Broadway.

Tickets for “One Night Stand: Creating a Play in a Day” are available at
participating theater box offices and online at www.FathomEvents.com. For a
complete list of theater locations and prices, visit the NCM Fathom Events
website (theaters and participants are subject to change). The event will be
broadcast to nearly 450 select movie theaters across the country through NCM’s
exclusive Digital Broadcast Network.

Likened to “’A Chorus Line’ meets ‘Project Runway’” (BroadwayWorld.com),  “One
Night Stand: Creating a Play in a Day,” directed by Elisabeth Sperling and
Trish Dalton,  captures the excitement, anxiety, camaraderie and sheer panic
that leads to the final thrill of the finished performance. From the blank
page to the live stage, “One Night Stand: Creating a Play in a Day” unveils
the magic as these talented artists take the dare to create something from
nothing.

Four teams consisting of composers, writers, directors and actors use props to
inspire the musicals: a zoot suit worn by Richard Kind (Argo, Spin City, Mad
About You) on a children’s show in the 1970s inspires the “Islands” musical; a
phobia pop-up book is the premise for “Multiphobia” and an 80s prom dress prop
is used in “Dr. Williams” featuring Jackson, Ferguson and Roger Bart (Revenge,
Desperate Housewives). Dratch brings her comedic timing to the fourth musical,
“Rachel said Sorry.”

"I love the whole process of birthing a new musical, from the first rehearsal
until opening night, and ‘One Night Stand’ shows it all encapsulated in one
day,” said Ferguson. “It's just so exciting and really quite moving – a crazy
birth in one night! You get to see some amazing New York talent on stage, me
included.”

Actors featured in the musicals include the aforementioned Bart, Dratch,
Ferguson, Jackson and Kind as well as Mandy Gonzalez (Wicked, In the Heights);
Capathia Jenkins (Newsies, Chicago, Nine); Theresa McCarthy (Queen of the
Mist, Saturn Returns, Titanic); Nellie McKay (Home Sweet Mobile Home, Rumor
Has It); Marnie Schulenburg (As the World Turns); Scarlet Strallen (Mary
Poppins, The Witches of Eastwick); Tracie Thoms (Cold Case, Rent); Tamara
Tunie (Law and Order SVU, Flight) and  Alicia Witt (Two Weeks Notice, Urban
Legend).

“The excitement is palpable as these talented writers, composers and actors
work against the clock to bring their musicals from their imaginations to the
stage in record time,” said Shelly Maxwell, executive vice president of NCM
Fathom Events. “Fans of live theatre will find this one-of-a-kind Fathom Event
truly captivating.”

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. The
NCM Cinema Network and NCM Fathom Events present cinema advertising and events
across the nation’s largest digital in-theater network, comprised of theaters
owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater circuits.
NCM’s theater advertising network covers 183 Designated Market Areas® (49 of
the top 50) and includes over 19,300 screens (over 18,400 digital). During
2011, approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 720 locations in 170 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com.

About Overnight Musicals

Led by filmmakers Elisabeth Sperling and Trish Dalton, Overnight Musicals LLC
is a film production company formed for the express purpose of documenting the
annual The 24 Hour Musicals in New York City since the inaugural event in
2008. Each year the company produces a short film, screened to introduce the
musicals on the night of the performance. One Night Stand is the first
feature-length film produced from this project.

About The Broadway League

The Broadway League, founded in 1930, is the national trade association for
the Broadway industry. The League’s 700-plus members include theatre owners
and operators, producers, presenters, and general managers who present in
nearly 200 markets in North America, as well as suppliers of goods and
services to the theatre industry. Each year, League members bring Broadway to
nearly 30 million people in New York and on tour across the U.S. and Canada.
For more information, visit www.BroadwayLeague.com, or follow The Broadway
League on Twitter @TheBwayLeague or on Facebook at
www.facebook.com/BroadwayLeague. Download the free ILoveNYTheater app and free
IBDB app for iPhone, iPad,and iTouch on iTunes.

Broadway theatres are filled with an exciting array of new and classic
musicals and plays, providing the perfect experience for every audience. Great
seats are available at every price point and are easy to buy online, by phone,
or in person at theatre box offices. It's always the perfect time to see a
show. Broadway performs every day of the week at multiple curtain times to
accommodate every schedule.

The Broadway League annually presents the Antoinette Perry “Tony” Awards,^®
one of the most coveted awards in the entertainment industry, with The
American Theatre Wing.

For artwork/photos related to “One Night Stand: Creating a Play in a Day,”
click here.

Download NCM's mobile app CinemaSYNC for enhanced Fathom Events content and
information.

Contact:

NCM Fathom Events
Michelle Portillo, 303-792-8651
michelle.portillo@ncm.com
or
Scoop Marketing for NCM Fathom Events
Erik Stein, 818-761-6100
estein@solters.com
or
Springer & Associates for Overnight Musicals
Gary Springer, 212-354-4660
Gary@springerassociatespr.com
 
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