First Insight to Launch Expanded Pricing and Marketing Solutions at NRF 2013

  First Insight to Launch Expanded Pricing and Marketing Solutions at NRF 2013

   Comprehensive platform gives retailers and manufacturers visibility into
               performance of new products before introduction.

NRF 102nd Annual Convention & EXPO

Business Wire

PITTSBURGH -- January 3, 2013

First Insight, the world’s leading solution provider empowering retailers and
manufacturers to introduce the right new products at the right price, will
launch a major platform expansion at the National Retail Federation's (NRF's)
102nd Annual Convention and EXPO. The BIG Show takes place January 13 through
16, 2013 at the Jacob K. Javits Convention Center in New York City. First
Insight will be exhibiting in booth #262.

First Insight’s new comprehensive platform is equipped with a suite of
offerings, all of which are designed to give retailers and manufacturers
greater visibility into product performance before products are launched.

“Retailers and manufacturers have endless amounts of intelligence on product
performance after products hit the stores. They know exactly which customers
are buying which products, where those customers are, and what offers they
respond to,” said Greg Petro, CEO of First Insight. “First Insight now gives
companies this same level of intelligence before the products are launched.
We’ve moved the product/customer data frontier further back in the development
and buy cycle, essentially offering a system of record for tomorrow’s products
- today.”

At NRF 2013, First Insight will introduce this new platform along with three
major new platform components:

  *Insight Pricing. First Insight is the first company in the world to
    generate a price response (or elasticity) curve prior to a product being
    introduced. Insight Pricing enables companies to accurately set entry
    price points using a predictive model which identifies the market’s
    response to alternative pricing decisions. First Insight’s solution is
    driving margin gains for its customers by showing them which products –
    known as MarginMovers - can bear a higher price point than originally
    planned. Insight Pricing also provides an accurate forecast of a new
    product’s Average Unit Retail (AUR) price prior to product introduction.
  *Insight Marketing. First Insight’s solution now enables retail marketers
    to understand the optimal customer profile for a new product, well before
    that product hits the stores. Retailers using Insight Marketing are able
    to target specific customer groups with tailored messaging for these new
    products, dramatically increasing new product sell-through and margins.
  *Insight Selection. First Insight’s core new product ranking and
    recommendation offering features a re-designed user experience, making it
    easier for merchants and planners to view product performance results and
    make decisions.

First Insight is a Silver Sponsor of the BIG Show, and is also sponsoring the
Virtual Golf Challenge, next to First Insight’s booth #262. Top prize is

First Insight invites retailers, manufacturers, media, analysts, and other
attendees to visit them at the EXPO and pre-schedule a meeting in the
company’s conference room within booth #262. Please contact Brady Dolan at or 724-759-7141.

About First Insight, Inc.

First Insight empowers retailers and manufacturers to drive new product
success by introducing the right products at the right price. Through the use
of online consumer engagements, the First Insight cloud-based solution gathers
real-time consumer preference and pricing data and applies a predictive model
to create actionable insights, which inform new product decisions. Companies
use the First Insight solution to select the most profitable new products for
improved sales, margins and inventory turnover. Implementing First Insight’s
predictive analytic solution gives retailers guidance for product design,
buying, assortment planning, pricing and marketing decisions. Customers
include Fortune 500 companies, including leading department stores, specialty
retailers and manufacturers.

2012 was a year of significant growth and adoption of the First Insight
platform. Highlights include being named one of Gartner’s “Cool Vendors in
Retail”^1 for 2012, as well as being included in Gartner’s “Retail Handbook
for Becoming Demand Driven”^2 and in “Best Practices for Product and Service
Innovation for Retail”^3; growth in First Insight’s customer base, adding
industry leaders such as The Limited, PacSun, Vera Bradley, Saks Off Fifth,
Avon, and others; and partnering with USA TODAY in predicting fashion trends
for back-to-school and holiday shopping. For further information, please visit

About Gartner’s Cool Vendors

Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select only
those vendors with the highest ratings. Gartner research publications consist
of the opinions of Gartner's research organization and should not be construed
as statements of fact. Gartner disclaims all warranties, expressed or implied,
with respect to this research, including any warranties of merchantability or
fitness for a particular purpose.


^1 Gartner, Inc., Cool Vendors in Retail, 2012, Robert Hetu, et al, April 11,

^2 Gartner, Inc., The 2012 Retail Handbook for Becoming Demand-Driven, Mike
Griswold, et al, April 12, 2012.

^3 Gartner, Inc., Best Practices in Product and Service Innovation in Retail,
Janet Suleski, June 19, 2012.


Berns Communications Group, LLC
Michael McMullan/Danielle Poggi
First Insight, Inc.
Jim Shea, VP Marketing
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