Transaction Prices in December 2012 Rise To Record High; Industry Incentives Decline Nine Percent From Last Year According to

 Transaction Prices in December 2012 Rise To Record High; Industry Incentives
           Decline Nine Percent From Last Year According to TrueCar

Industry Transaction Prices Highest Ever in December 2012; Industry Incentives
Continue to Decline from 2011

PR Newswire

SANTA MONICA, Calif., Jan. 3, 2013

SANTA MONICA, Calif., Jan. 3, 2013 /PRNewswire/ --TrueCar, Inc. the authority
on car pricing information, trends and forecasts, estimated today that the
average transaction price for light vehicles in the United States was $31,228
in December 2012, up $542 (1.8 percent) from December 2011 and up $396 (1.3
percent) from November 2012.

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"Pricing and incentives spending in December were almost ideal for
manufacturers as the industry spent less money on incentives while attaining
higher net transaction prices in the market place compared to year ago
levels," said Jesse Toprak, Senior Analyst for TrueCar. "The resurgence of the
trucks segment in December helped contribute to the some of the highest
average transaction prices we have ever recorded."

                                                        Percent       Percent
                December 2012 November 2012 December    Change        Change
Manufacturer    Transaction   Transaction   2011        December 2011 November
                Price         Price         Transaction to December   2012 to
                                            Price       2012          December
                                                                      2012
Chrysler
(Chrysler,      $30,011       $29,796       $29,322     2.3%          0.7%
Dodge, Jeep,
Ram, Fiat)
Ford (Ford,     $33,010       $32,543       $31,912     3.4%          1.4%
Lincoln)
GM (Buick,
Cadillac,       $33,219       $32,891       $33,241     -0.1%         1.0%
Chevrolet, GMC)
Honda (Acura,   $27,062       $26,897       $26,086     3.7%          0.6%
Honda)
Hyundai/Kia     $22,547       $22,342       $21,426     5.2%          0.9%
Nissan (Nissan, $28,127       $27,704       $28,298     -0.6%         1.5%
Infiniti)
Toyota (Lexus,  $28,576       $28,396       $27,349     4.5%          0.6%
Scion, Toyota)
Volkswagen
(Audi,          $33,914       $33,610       $33,781     0.4%          0.9%
Volkswagen)
Industry        $31,228       $30,832       $30,686     1.8%          1.3%

In addition, TrueCar estimated that the average incentive for light-vehicles
was $2,409 in December 2012, down $238 (9.0 percent) from December 2011 and up
$99 (4.3 percent) from November 2012.

                                                                      Percent
                December   November   December   Percent Change       Change
Manufacturer    2012       2012       2011       December 2011 to     November
                Incentives Incentives Incentives December 2012        2012 to
                                                                      December
                                                                      2012
Chrysler
(Chrysler,      $3,206     $3,043     $3,248     -1.3%                5.4%
Dodge, Jeep,
Ram, Fiat)
Ford (Ford,     $2,633     $2,526     $2,926     -10.0%               4.2%
Lincoln)
GM (Buick,
Cadillac,       $2,952     $2,921     $3,118     -5.3%                1.1%
Chevrolet, GMC)
Honda (Acura,   $1,845     $1,871     $2,336     -21.0%               -1.4%
Honda)
Hyundai/Kia     $1,573     $1,359     $1,254     25.5%                15.8%
Nissan (Nissan, $2,449     $2,403     $2,970     -17.5%               1.9%
Infiniti)
Toyota (Lexus,  $1,756     $1,632     $1,904     -7.8%                7.6%
Scion, Toyota)
Volkswagen
(Audi,          $2,391     $2,264     $2,518     -5.1%                5.6%
Volkswagen)
Industry        $2,409     $2,310     $2,647     -9.0%                4.3%

TrueCar estimated that the ratio of incentives to average transaction price
for light-vehicles was 7.7 percent in December 2012, down from 8.6 percent
inDecember 2011 and up from 7.5 percent in November 2012.

                                              December 2011  Percent  Percent
              December 2012   November 2012   Incentives/    Change   Change
Manufacturer  Incentives/Avg. Incentives/Avg. Avg.           December November
              Transaction     Transaction     Transaction    2011 to  2012 to
              Price           Price           Price          December December
                                                             2012     2012
Chrysler
(Chrysler,    10.7%           10.2%           11.1%          -0.4%    0.5%
Dodge, Jeep,
Ram, Fiat)
Ford (Ford,   8.0%            7.8%            9.2%           -1.2%    0.2%
Lincoln)
GM (Buick,
Cadillac,     8.9%            8.9%            9.4%           -0.5%    0.0%
Chevrolet,
GMC)
Honda (Acura, 6.8%            7.0%            9.0%           -2.1%    -0.1%
Honda)
Hyundai/Kia   7.0%            6.1%            5.9%           1.1%     0.9%
Nissan
(Nissan,      8.7%            8.7%            10.5%          -1.8%    0.0%
Infiniti)
Toyota
(Lexus,       6.1%            5.7%            7.0%           -0.8%    0.4%
Scion,
Toyota)
Volkswagen
(Audi,        7.0%            6.7%            7.5%           -0.4%    0.3%
Volkswagen)
Industry      7.7%            7.5%            8.6%           -0.9%    0.2%

About TrueCar, Inc.
TrueCar, Inc., headquartered in Santa Monica, Calif., with offices in Santa
Barbara, Calif., San Francisco, Calif., and Austin, Texas, is an automotive
pricing information and analysis company that creates a better buying
experience for dealers and consumers. As an online publisher of unbiased new
and used car transaction data, TrueCar.com provides price reports that empower
dealers and consumers to agree on the parameters of a fair deal by supplying a
transparent, simple understanding of what others recently paid for
identically-equipped new cars in their geographic area. TrueCar also owns
ALG, the benchmark for vehicle value information to the automotive industry
and has been forecasting residual values for nearly 50 years in both the U.S.
and Canadian markets.

TrueCar is a data-driven company that sources, compiles, and analyses
car-buying information unlike anybody in the industry. This is why, since its
founding in 2005, TrueCar dealer partners have sold over 600,000 vehicles
across the country. Its national network of more than 5,200 Certified Dealers
is committed to provide no-hassle pricing for some of the country's largest
membership and service organizations, including American Express, AAA, USAA
and Consumer Reports that collectively represent more than one million monthly
in-market customers.

You can follow TrueCar onTwitter(@TrueCar) and become a fan of TrueCar
onFacebookandGoogle+.

Disclaimer
This press release and the information contained herein is for noncommercial
use on "as-is, as available" basis and may be used for informational purposes
only. TrueCar makes no representations or warranties, express or implied,
with respect to the information contained in this press release and the
results of the use of such information, including without limitation, the
implied warranty of merchantability, fitness for a particular purpose and
non-infringement. The information contained in this press release may include
technical inaccuracies or typographical errors. Neither TrueCar nor any of
its parents, subsidiaries, affiliates or respective partners, officers, or
directors, employees or agents shall be held liable for any damages, whether
direct, incidental, indirect, special or consequential, including without
limitation, lost revenues or lost profits, arising from or in connection with
your use or reliance on the information presented in this press release.

SOURCE TrueCar, Inc.

Website: http://www.TrueCar.com
Contact: Chintan Talati, +1-210-884-3675, chintan@truecar.com
 
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