Callaway Golf Ignites Explosive Distance From The Tee With Its New X Hot Drivers

   Callaway Golf Ignites Explosive Distance From The Tee With Its New X Hot
                                   Drivers

New X Hot Fairway Woods Bring Innovation and More Distance from Everywhere

PR Newswire

CARLSBAD, Calif., Jan. 3, 2013

CARLSBAD, Calif., Jan. 3, 2013 /PRNewswire/ -- Callaway Golf Company (NYSE:
ELY) today announced its new line of X Hot^™ Drivers and Fairway Woods,
configured for blistering ball speeds and distance gains. Already adopted by
some of the longest-hitting players on the worldwide tours, including
newly-announced Callaway staff professional Gary Woodland, the new line of X
Hot Woods are a result of Callaway R&D designing clubs for the best players in
the world, and using optimized design progression and adjustability to make
them accessible and high-performing for all players. This collection of hot,
distance-promoting drivers and fairway woods will be available at golf shops
nationwide starting on January 25, 2013.

Distance gains of 13 yards* with the new X Hot Driver have been achieved with
a host of design and engineering advancements that make the new drivers fast,
hot and more lightweight than their predecessors. Callaway employed its
powerfully fast Speed Frame™ Face Technology that increases ball speed, saves
weight and optimizes stiffness and stress distribution across the face for
more efficient energy transfer. The new face technology promotes more – and
more consistent -- distance, even on off-center impact. Also, by decoupling
the face performance from the rest of the driver head, Callaway R&D is able to
boost ball speed without sacrificing optimum trajectory. And a tighter
curvature face on the X Hot Driver (relative to the RAZR X Black Driver)
offers a look at address preferred by better players, along with consistent
sidespin and dispersion to promote accuracy.

"With the X Hot Drivers, we pushed the Speed Frame Face's efficiency to a new
standard, producing high ball speeds while maintaining the trajectory and
accuracy that discerning golfers demand," said Dr. Alan Hocknell, SVP,
Research & Development, Callaway Golf. "The fast face on X Hot is one piece of
the puzzle, though. We went to great lengths to configure the X Hot drivers
not only to promote distance, but to progressively optimize performance for
various player types."

In the X Hot Drivers, Callaway has implemented its thinnest casting technology
ever in the all-titanium head to create a lighter swing weight and overall
configuration, a combination that benefits most players in terms of head speed
and distance, especially golfers with an average swing speed. Another benefit
of the new, thin casting technology to the golfer is the inclusion of Draw
Bias Progression, which changes the amount of draw bias depending on the loft,
allowing golfers to better control sidespin and tune their shot shape. Players
with higher lofts can take advantage of higher draw bias for straighter shots,
while players with lower lofts can utilize a more neutral CG that fits their
game.

Also featured in the Callaway X Hot Driver is the adjustable OptiFit Hosel,
which adjusts the face angle in Open, Square or Closed positions to improve
accuracy and trajectory, and allows golfers to dial in their preferred look at
address. As a notable value-add, the Callaway X Hot Drivers also feature
Project X Velocity shafts as the stock offering.

The Standard Callaway X Hot Driver will be available in 9.5-, 10.5-,
11.5-degree models and a 13-degree HT-model, and will feature a lighter
overall club weight and a lower swing weight than the X Hot Pro model. At 460
cc, it also features attractive crown decals and an alignment Chevron on the
matte grey-colored crown. The X Hot Pro Driver, which has a slightly smaller
headshape at 440 cc,will be available in 8.5-, 9.5- and 10.5-degree models
and feature slightly more open face angles than the Standard version. The Pro
version will be available on February 15, 2013. Both versions of the new
driver will debut with a new product introduction price of $299.

In addition to the X Hot Drivers, Callaway is bringing a new line of fairway
woods that Tour Pros, the blogosphere and industry insiders have been buzzing
about in recent weeks, the X Hot Fairway Woods. Aiming to deliver the hottest,
most versatile and most complete fairway woods in golf, Callaway R&D
engineered a Forged Speed Frame Face Cup made of high strength Carpenter 455
stainless steel that is, remarkably, up to 40 percent thinner than last year's
fairway wood face -- with a 90 percent larger sweet spot -- jamming the CT
level right up against the limit allowed by the USGA. As a result, the Forged
Speed Frame Face Cup produces significantly hotter responses all over the
face, and does so with superior launch conditions.

The markedly low CG in the fairway wood head, accomplished with a novel
proprietary design called the Internal Standing Wave, delivers more ball speed
and lower, more consistent backspin, resulting in longer, more consistent
distances from everywhere on the course: the tee, fairway or rough. This new,
wave-shaped weighting design engineered inside the club head projects up from
the sole toward the face, creating a lower and shallower CG and higher MOI.

"We are seriously proud of the X Hot Fairway Wood's design and performance. We
think we have set a new and extremely high bar in the fairway wood category,"
said Hocknell. "The distance gains are for real. In testing with Staff
Professional Alvaro Quiros, for example, he gained nearly 18 yards against the
gamer in his bag."

Not to be forgotten among the staggering distance gains is the complete
performance and versatility of the X Hot Fairway Wood and X Hot Pro Fairway
Wood; the sole is designed for improved performance from a variety of lies.
Contributing to this versatility is the Modern Warbird® Sole, an updated
design that builds off of one of the most adaptable fairway woods ever
produced to allow for more dynamic shot shaping and a decidedly more useful
fairway wood.

To further enhance speed and distance, the X Hot Fairway Woods will be
available with a lightweight Project X Velocity shaft as the stock offering.
The Standard X Hot Fairway Wood will be available in a 3-Wood, 4-Wood, 5-Wood,
7-Wood, 9-Wood and 11-Wood. The Standard version features slightly longer
length shafts and more upright lie angles. The X Hot Pro Fairway Wood will be
available in 13.5-, 15-, 17- and 19-degree models. Both versions will be
available for a new product introduction price of $229.

For more information on the Callaway X Hot line of products, please visit:
www.callawaygolf.com/xhot. Also follow Callaway on Twitter @CallawayGolf.

*Claim based on average distance gains in total distance taken from player
testing of X Hot Driver vs. RAZR X Black.

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company
(NYSE:ELY) creates products designed to make every golfer a better golfer.
Callaway Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands in more
than 110 countries worldwide. For more information please visit
www.callawaygolf.comor shop.callawaygolf.com.

CONTACT:
Scott Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
760-804-4080

(Logo: http://photos.prnewswire.com/prnh/20091203/CGLOGO)

SOURCE Callaway Golf Company

Website: http://www.callawaygolf.com
 
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