Subaru of America, Inc. Reports Record Month And Sets Fourth Consecutive
Yearly Sales Record
- December sales represent best sales month in company history
- Record-high annual sales of 336,441 mark fourth consecutive year of sales
- 2012 sales increase 26 percent over 2011
CHERRY HILL, N.J., Jan. 3, 2013
CHERRY HILL, N.J., Jan. 3, 2013 /PRNewswire/ --Subaru of America, Inc. today
reported record sales for December 2012 and also for full year 2012. The
company sold 36,653 vehicles in December 2012 – the best sales month in Subaru
history. Subaru also announced record-breaking annual sales of 336,441, which
represents a 26 percent increase over 2011. This is the fourth consecutive
year of sales records for Subaru of America and fifth consecutive year of
sales increases.Subaru is the only manufacturer to increase sales each year
for the last five years.
Annual sales for Impreza have increased nearly 150 percent over 2011.
Year-to-date sales for the newly-refreshed Outback and Legacy models have
increased 13 percent and 11 percent respectively. The newly introduced BRZ
and XV Crosstrek models also added 3,906 incremental sales for the month of
December and 11,540 units for the year.
"We met our goals for the year and we crossed a new milestone by exceeding
300,000 annual sales," said Thomas J. Doll, executive vice president and COO,
Subaru of America, Inc."It was a great year for Subaru of America. The
popular XV Crosstrek, all-new 2014 Forester and an upcoming hybrid will fuel
our growth in this new year."
Carline Dec-12 Dec-11 % Chg Dec-12 Dec-11 % Chg
MTD MTD MTD YTD YTD YTD
Forester 8764 8601 1.9% 76347 76196 0.2%
Impreza 5863 5464 7.3% 68175 27391 148.9%
Impreza WRX 1642 1257 30.6% 13624 13805 -1.3%
Legacy 4217 4625 -8.8% 47127 42401 11.2%
Outback 12072 13430 -10.1% 117553 104405 12.6%
Tribeca 189 324 -41.7% 2075 2791 -25.7%
BRZ 497 0 0% 4144 0 0%
XV Crosstrek 3409 0 0% 7396 0 0%
TOTAL 36653 33701 8.8% 336441 266989 26%
"Subaru achieved record sales with the right product line-up, strong marketing
to loyal and new customers and a superior dealer network," said Bill Cyphers,
senior vice president of sales, Subaru of America, Inc."That formula is what
will continue our momentum throughout 2013."
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and
distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories
through a network of more than 600 dealers across the United States. All
Subaru products are manufactured in zero-landfill production plants and Subaru
of Indiana Automotive Inc. is the only U.S. automobile production plant to be
designated a backyard wildlife habitat by the National Wildlife Federation.
For additional information visit www.subaru.com.
Subaru of America, Inc.
Subaru of America, Inc.
SOURCE Subaru of America, Inc.
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