Audi Sets New U.S. Sales Record of 139,310 Vehicles in 2012; December
Ranks as Best Month Ever
Audi Ends Year With 24th Consecutive Month of Record Sales; All-Time
Bests Recorded Across All Regions, Throughout Model Lineup
HERNDON, VA -- (Marketwire) -- 01/03/13 -- Audi today announced that
2012 was the best year, and that December 2012 was the best month, in
its history of selling new vehicles in the U.S. market.
For the full year, Audi sold 139,310 new cars and SUVs to eclipse the
previous sales record set a year earlier by 18.5%. Audi sales in the
U.S. have increased 68.4% just since 2009.
December 2012 marked the first time Audi monthly sales have topped
13,000 units, with strong demand throughout the month pushing
deliveries to 14,841 vehicles. That's a 17.3% increase over the
previous December sales record of 12,655 units in 2011. The most
recent December also stands as the 24th consecutive month of record
sales for Audi in the U.S. Audi began recording U.S. sales in
"Audi is a brand with clear momentum across our model lineup and
across all sectors of our operations in the U.S. market," said Scott
Keogh, President, Audi of America. "This is the result of a business
model based on steady and sustainable growth plans set in motion on
top of an unswerving commitment by Audi leadership to invest in new
vehicles and new technologies year after year. We expect the Audi
brand to continue its strong upward trajectory in the U.S. market
Last month, AUDI AG announced that despite global economic
uncertainties it will invest $17 billion (13 billion euros) to
develop new models, new technologies and to expand its global
production capabilities through 2016.
The American market will remain a key engine of growth for Audi
globally, and the strength of the brand in the U.S. was demonstrated
in a wide array of measures in 2012:
-- For December 2012, The Audi A8 and Audi A7 generated the best U.S.
sales since the new-generation models arrived in the market. With
strong demand for the Audi A6 and Audi Q7 full-sized SUV added in,
Audi saw sales of its most premium models equal 32% of all Audi sales
in 2012, up from 19% in 2009.
-- The popular Audi Q5 crossover, the second-best seller for the brand in
2012, produced the best monthly sales since the model's introduction.
-- Sales of Audi clean diesel A3 TDI and Q7 TDI models set a new record
for the year. Audi announced at the Los Angeles Auto Show in November
that it will add A8 TDI, A7 TDI, A6 TDI and Q5 TDI models in 2013.
-- The U.S. finished as one of the strongest global markets for
performance oriented S-models. The Audi S8, S7 and S6 models
introduced last fall finished 2012 as some of the fastest selling
vehicles available to American car buyers.
-- Each of the three Audi U.S. regions -- Eastern, Southern and Western
-- turned in record sales for the full year. For 2013, Audi is adding
a Central region to maintain a steady level of service to customers
and dealers as the brand grows.
-- Sales in the biggest metropolitan markets -- New York, Los Angeles,
South Florida -- achieved record levels in 2012.
-- Last year was the second-best year ever for Audi Certified pre-owned
vehicle sales, overcoming limited supplies of available pre-owned
vehicles. For the full year, 36,469 Audi CPO models were delivered to
customers, down 2.1% from the record levels seen in 2011. December
2012 ranks as the second-best December after December 2011.
-- Sales mix for Audi S / RS performance models finished the month at 16%
for the S4; 40.2% for the S5 coupe/ RS 5 coupe; 29.2% for the S5
Cabriolet; 6.2% for the S6; 12.6% for the S7; 14.7% for the S8; 29.5%
for the TTS Roadster, and 57.6% for the TTS and TT RS coupe.
-- The Audi allroad finished the month at 435 sales (in addition to two
Audi A4 Avant sales), compared to 260 Audi A4 Avant sales in December
2011. For the year, allroad sales amounted to 3,115 units (in addition
to 1,252 A4 Avant sales in 2012) compared to 3,505 A4 Avant sales in
2011. The Audi allroad went on sale in the summer of 2012.
-- Audi A5 sales increased 23.5% compared to December 2011; YTD sales
rose 12.3% compared to 2011.
-- Sales of Audi A6 increased 1.1% compared to December 2011; 2012 sales
rose 70.8% compared to 2011.
-- Sales of Audi A8 increased to 900 units, up 32.7% compared to December
2011; YTD sales rose 5.3% compared to 2011.
-- Sales of Audi Q5 increased 55.2% compared to December 2011; YTD sales
rose 15.1% compared to 2011.
-- Sales of Audi Q7 increased 62.5% compared to December 2011; YTD sales
rose 22.3% compared to 2011.
-- Sales mix for Audi TDI clean diesel models finished the month at 53.1%
for the A3 TDI and 27.7% for Q7 TDI. Sales mix over all of 2012 for
the A3 TDI stood at 53.4% and at 30.4% for the Q7 TDI.
-- For the record-setting year, three Audi models recorded year-over-year
sales increases of 20% or more -- the A6, A7 and Q7.
Audi of America, Inc. and its U.S. dealers offer a full
line of German-engineered luxury vehicles. AUDI AG is among the most
successful luxury automotive brands globally. Audi was a
top-performing luxury brand in Europe during 2011, and broke all-time
company sales records in the U.S. Through 2016, AUDI AG will invest
about $17 billion on new products and technologies. Visit
www.audiusa.com or www.audiusanews.com for more information regarding
Audi vehicle and business issues.
AUDI US SNAPSHOT --YTD--
December December December December
Model Line '12 '11 Yr/Yr % '12 YTD '11 YTD Yr/Yr %
Actual Actual change Actual Actual change
A3 397 635 -37.5% 7,205 6,561 9.8%
A4 / allroad 3,806 3,722 2.3% 38,530 35,234 9.4%
A5 1,572 1,273 23.5% 17,270 15,385 12.3%
A6 1,875 1,855 1.1% 18,998 11,124 70.8%
A7 926 887 4.4% 8,598 6,270 37.1%
A8 900 678 32.7% 6,002 5,700 5.3%
Audi Q5 3,626 2,337 55.2% 28,671 24,908 15.1%
Audi Q7 1,493 919 62.5% 11,008 8,998 22.3%
R8 51 133 -61.7% 802 1,145 -30%
TT 195 216 -9.7% 2,226 2,236 -0.4%
Total Audi Sales 14,841 12,655 17.3% 139,310 117,561 18.5%
Total CPO Sales 3,321 3,406 -2.5% 36,469 37,259 -2.1%
- 2012 A4 includes Audi A4 Avant, A4 sedan, S4 sedan and Audi allroad
- 2012 A5 includes Audi A5 coupe, S5 coupe, RS 5 coupe, A5
Cabriolet and S5 Cabriolet models.
- 2012 A6 includes Audi A6 sedan
and S6 sedan.
- 2012 A7 includes A7 sedan and S7 sedan.
- 2012 A8
includes Audi A8 sedan, A8L sedan and S8 sedan models.
- TT includes
Audi TT, TTS, TT RS coupe'; TT and TTS roadster models.
includes Audi R8 coupe and R8 Spyder models.
Audi of America Communications
Tel.: +1 703 364 7423
Mobile: +1 (571) 359-1154
Tel.: +1 703 364 7440
Mobile: +1 703 344 1320
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