Chicago Auto Show Rebrands Social Media Preview As #SMP13

          Chicago Auto Show Rebrands Social Media Preview As #SMP13

PR Newswire

CHICAGO, Jan. 3, 2013

#SMP13 Promises a Robust Schedule of Events with Heightened Digital Focus

CHICAGO, Jan. 3, 2013 /PRNewswire/ --The Chicago Automobile Trade Association
(CATA), producer of the Chicago Auto Show, rebrands the second day of its
two-day Media Preview a more Twitter-friendly #SMP13. Now in its third year,
the show's Social Media Preview will be more accessible to a broader audience
and boasts a robust schedule of events that cater to social-media savvy
influencers.

For the past two years, manufacturers, exhibitors and media outlets have taken
advantage of the second day of the media preview to host press and marketing
events geared directly toward the buying public – particularly those active in
the social media space. Last year Toyota announced its 100 Cars for Good
program and Nissan unleashed the refreshed 2013 370Z. That tradition will
continue as exhibitors are again welcome – and encouraged – to invite up to
300 of their followers, influencers and advocates to attend their program or
event at #SMP13.

This year, show organizers have added structured events to the day including
the Word of Mouth Marketing Association (WOMMA) Driving Engagement Awards,
Technori Pitch and automotive roundtables hosted by Autoweek, Cars.com and
Edmunds.

In the past, attendees of the Social Media Preview have included traditional
print, broadcast and online media as well as individuals invited by
exhibitors. This year, the Chicago Auto Show is working with Groupon to
identify influential social media advocates. Though the #SMP13 is not open to
the public, Groupon will offer an exclusive ticket to this select group of
digital-savvy influencers in the Chicago area.

"Chicago Auto Show exhibitors see great value in our Social Media Preview,"
said Michael Ettleson, Chicago Auto Show chairman. "We have evolved the event
to meet our exhibitors' needs to connect with their digital followers and
we've added structure to better define the day. This year, with all of our
enhancements we expect the refreshed #SMP13 to double in attendance."

Driving Engagement Awards Presented by WOMMA
The morning will open with the WOMMA Driving Engagement Awards presentation,
where the Chicago Auto Show and WOMMA will collectively highlight one
automotive manufacturer that conducted the most innovative social media
campaign in 2012. The second award will be presented to one individual who
best leverages social media throughout the day. To enter a social media
campaign for the WOMMA Driving Engagement Awards, visit
chicagoautoshow.com/womma.aspx.

Technori Pitch Event
Technori Pitch comes to the Social Media Preview, where four local Chicago
startup companies will pitch their latest innovation in front of the #SMP13
audience. The event will open with a keynote from Howard Tullman, founder of
Tribeca Flashpoint Academy, a premier digital arts college and venture with
Robert DeNiro's Tribeca Enterprises. The four startup companies scheduled to
present include: parking convenience pioneers, SpotHero and FasPark; auto
repair estimate app Body Shop Bids; and budgeting tool Motozuma.com. Following
each presentation, the startups will be on the hot seat for a three-minute
Q-and-A formatted session where the audience may submit questions directly
from their mobile devices. For more information about Technori Pitch at the
Chicago Auto Show, visit chicagoautoshow.com/technori.aspx.

Automotive-related Roundtables
#SMP13 will play host to three automotive roundtable discussions, each
presented by a well-respected automotive media outlet. These discussions will
focus on current automotive trends or issues and feature some of the
industry's top executives and experts.

Autoweek's Associate Publisher and Editorial Director Dutch Mandel will host
"Everything Is The Message – Media Are How We Get There." The panel will
include David Armano, managing director, Edelman Digital, Chicago; Scott
Monty, global head of social media, Ford Motor Company, Dearborn; and Simon
Sproule, CVP, Nissan Marketing Communications, Tokyo.

Bill Visnic, senior editor from Edmunds, will host the second discussion
entitled "The Driverless Car: How Do We Get There From Here." Confirmed guests
include head of Advanced Driver Assistance Systems Business Unit, NAFTA for
Continental Automotive, Christian Schumacher and Nady Boules, the director of
GM R&D's Electrical and Controls Integration Research Lab.

Cars.com Managing Editor Dave Thomas will host "Social Meets Mobile: How the
Smartphone Revolution is impacting automotive publishing." This panel will
discuss how mobile is changing the car-buying process. Car shoppers and
enthusiasts alike are using smartphones and other mobile devices as a routine
part of the research and buying process for new cars.

For more information about the Media Preview of the Chicago Auto Show, please
visit chicagoautoshow.com/media. 

About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1
million square feet of production, concept, and exotic vehicle exhibit space.
In addition to hosting multiple world and North American vehicle debuts, the
Chicago Auto Show's First Look for Charity raises more than $2 million
annually for 18 worthy Chicago organizations in a single night. The 2013
public show will be February 9-18. For more information please visit
ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's
oldest and largest metropolitan dealer organization. It is comprised of about
400 franchised new-car dealers and an additional 150 allied members. The
group's dealer members employ about 19,000 people in the metropolitan area.
The association has produced the world famous Chicago Auto Show since 1935.
For more information please visit CATA.info.

The 2013 Chicago Auto Show is officially sanctioned by the  International
Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is
known as the Organisation Internationale des Constructeurs d'Automobiles.

SOURCE Chicago Auto Show

Website: http://www.chicagoautoshow.com
Contact: Mark Bilek, Director of Communications and Technology, Chicago
Automobile Trade Association, Office: +1-630-424-6082, Cell: +1-847-652-0632,
mbilek@drivechicago.com; and Jennifer Morand, Senior Public Relations and
Social Media Manager, Chicago Automobile Trade Association, Office:
+1-630-424-6084, Cell: +1-630-391-1986, jmorand@drivechicago.com