Jackson Leads in Alternative Investments Education for Financial Advisors, with Even More Planned for 2013

  Jackson Leads in Alternative Investments Education for Financial Advisors,
  with Even More Planned for 2013

  More than 400 educational events held in 2012, including a training series
                      attended by nearly 8,000 advisors

Business Wire

LANSING, Mich. -- January 3, 2013

Jackson National Life Insurance Company^® (Jackson^®), a leading provider of
retirement solutions with assets of $129.9 billion, announced today an
extensive list of alternative investments training opportunities for financial
advisors in 2013 with a focus on understanding alternative asset classes. With
more than 400 educational events held in 2012, Jackson established itself as a
leader in alternatives education, a growing area in portfolio planning.

“Although financial advisors continue to seek ways to incorporate alternatives
within client portfolios, many are unclear on how to effectively utilize these
asset classes and confidently explain alternatives to their clients,” said
Clifford Jack, executive vice president and head of retail for Jackson. “At
Jackson, we are dedicated to educating representatives on alternative
investments so they may help their clients consider new ways to manage risk in
their portfolios.”

Jackson’s alternative investments educational campaign kicked off in March
2012 and includes a microsite (www.elite-access.com), regional seminars,
webcasts, training programs, multimedia marketing materials and an upgrade to
Jackson’s Portfolio Construction Tool to include alternative asset classes and
correlation analysis.

In addition, Jackson hosted the following events in 2012:

  *130 Continuing Education courses for more than 3,500 advisors including
    certifications for State Insurance; Certified Investment Management
    Analyst (CIMA); Certified Financial Planner (CFP); Chartered Life
    Underwriter (CLU); and Chartered Financial Consultant (ChFC)
  *115 educational seminars in Q1 attended by nearly 4,000 financial advisors
    explaining the need for alternatives in an investor’s portfolio
  *114 educational seminars in Q3 and Q4 attended by nearly 4,000 financial
    advisors focusing on how to incorporate alternatives into client
  *Monthly Alternative Investment Conference Calls that provided insight into
    a particular alternative strategy, explaining the strategy’s effectiveness
    and its impact on a portfolio
  *Seven two-day, deep-dive alternative training events for 500 advisors
    which offered an in-depth look at multiple alternative strategies,
    portfolio construction and taxation

“Our wholesalers have completed extensive education to make sure they not only
understand the options available to investors, but are able to share that with
advisors,” said Bill Burrow, senior vice president of National Sales
Development for Jackson. “With one of the largest wholesaling forces in the
industry, we are able to devote substantial resources to answer advisors’
questions and ensure they are comfortable with the nuances of the investment
options available to them. In addition to our sales force, Jackson utilizes
the expertise of our many alternatives-focused money manager partners to
extend education even further.”

In 2013, Jackson has even more ambitious plans for alternative education
training, including:

  *30 regional half-day training events beginning February 26 in Albuquerque,
    New Mexico
  *Six national full-day training sessions beginning in June in Chicago,
    Dallas, Los Angeles, Miami, New York and San Francisco
  *120 alternative education training sessions, kicking off in May
  *130 alternative investments Continuing Education training sessions
    throughout the year
  *Virtual training seminars
  *Quarterly Alternative Market Webcasts
  *Monthly Alternative Investment Conference Calls

“The importance of incorporating alternative investing strategies into
portfolios has become evident, given continued volatility and increased
correlations in the traditional equity market,” said Jack. “Utilizing
alternative asset classes can help advisors construct counter-correlated
portfolios, which helps address market fluctuations and provides the potential
for greater returns with less risk.”

Advisors who wish to learn more about Jackson and its alternative education
programs, or the support offered by the company’s wholesaling and marketing
teams, can contact Jackson by calling 800-711-JNLD (5653) or visiting
www.jackson.com or www.elite-access.com.

About Jackson National Life Insurance Company

With $129.9 billion in assets (IFRS)*, Jackson National Life Insurance Company
(Jackson) is a leading provider of retirement solutions. The company sells
variable, fixed and fixed index annuities, and institutional products. Through
its affiliates and subsidiaries, Jackson also provides asset management and
retail brokerage services Jackson markets its products in 49 states and the
District of Columbia through independent and regional broker-dealers,
wirehouses, financial institutions and independent insurance agents. Jackson’s
subsidiary, Jackson National Life Insurance Company of New York^®, similarly
markets products in the state of New York. For more information, visit

*Jackson has $129.9 billion in total IFRS assets and $119.0 billion in IFRS
policy liabilities primarily set aside to pay future policy owner benefits (as
of 6/30/12).

International Financial Reporting Standards (IFRS) is a principles-based set
of international accounting standards indicating how transactions and other
events should be reported in financial statements. IFRS is issued by the
International Accounting Standards Board in an effort to increase global
comparability of financial statements and results. IFRS is used by Jackson’s
parent company.

Portfolios that have a greater percentage of alternatives may have greater
risks, especially those including arbitrage, currency, leveraging, and
commodities. This additional risk can offset the benefit of diversification.
Although asset allocation among different asset categories generally limits
risk and exposure to any one category, the risk remains that management may
favor an asset category that performs poorly relative to the other asset
categories. Some of those risks include general economic risk, geopolitical
risk, commodity-price volatility, counterparty and settlement risk, currency
risk, derivatives risk, emerging markets risk, foreign securities risk,
high-yield bond exposure, noninvestment-grade bond exposure, index investing
risk, industry concentration risk, leveraging risk, market risk, prepayment
risk, liquidity risk, real estate investment risk, sector risk, short sales
risk, temporary defensive positions, and large cash positions.

Jackson is the marketing name for Jackson National Life Insurance Company^®,
Jackson National Life Insurance Company of New York^® and Jackson National
Life Distributors LLC.

Before investing, investors should carefully consider the investment
objectives, risks, charges and expenses of the product, including its
underlying investment options. The current prospectus provides this and other
important information. Please contact your representative or the Company to
obtain the prospectus(es). Please read the prospectus(es) carefully before
investing or sending money.

Jackson National Life Insurance Company is an indirect subsidiary of
Prudential plc, a company incorporated and with its principal place of
business in the United Kingdom. Prudential plc and its affiliated companies
constitute one of the world's leading financial service groups. It provides
insurance and financial services directly and through its subsidiaries and
affiliates throughout the world. It has been in existence for over 160 years
and had more than $560 billion in assets under management as of June 30, 2012.
Prudential plc is not affiliated in any manner with Prudential Financial,
Inc., a company whose principal place of business is in the United States of


Jackson National Life Insurance Company
Corporate Communications
Lori Stafford-Thomas, Director, External Comm.
Phone: (303) 224-7542
Email: Lori.Stafford@jackson.com
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