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PPR : PPR : exclusive negotiations with Alpha Private Equity Fund 6 for Redcats to sell Cyrillus and Vertbaudet

   PPR : PPR : exclusive negotiations with Alpha Private Equity Fund 6 for
                   Redcats to sell Cyrillus and Vertbaudet

PPR has entered into an exclusive negotiation with Alpha Private Equity Fund 6
('APEF 6') for the sale of 100% of Redcats' shares in the Cyrillus and
Vertbaudet brands, which constitute Redcats' Children and Family division, for
an enterprise value of €119 million.

APEF 6 is a private equity fund specialized in the acquisition and development
of medium-sized companies, including spin-offs from large corporations, with
the support of their management teams.

This transaction would place Cyrillus and Vertbaudet in an excellent  position 
to take advantage of their full potential and to continue their development.

The sale by Redcats of its Children and Family division constitutes a further
step forward in the transformation of PPR into a global leader in apparel and
accessories, within the luxury and sport & lifestyle segments.

The transaction, which is still subject to informing and consulting with
employee representative bodies and to approval of the competition authorities,
should be finalised in the coming months.

About Alpha Private Equity Fund 6 ('APEF 6')
APEF 6 specialises in leveraged buy-out and capital development, targeting
medium-sized companies (enterprise value between €50-500m) in France, Italy,
Benelux and Switzerland. APEF 6 backs managers of growing companies that enjoy
a strong and strategic position in their markets. They are generally
family-owned companies or spin-offs from large corporations.

About PPR
The PPR Group empowers a coherent ensemble of luxury and sport & lifestyle
premium brands, specialising in apparel and accessories, to reach their full
growth potential. Distributed in more than 120 countries, PPR generated
revenues of €12.2 billion in 2011 and had over 47,000 employees at year end.
The PPR share is listed on Euronext Paris (FR 0000121485, PRTP.PA, PPFP).
Find out more on Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen,
Balenciaga, Brioni, Stella McCartney, Sergio Rossi, Boucheron,
Girard-Perregaux, JeanRichard, Puma, Volcom, Cobra, Electric, Tretorn and Fnac
at www.ppr.com

APEF 6 contacts
Press:         Patricia Desquesnes +352 27 47 07 28 patricia@alphape.com

PPR contacts
Press:             Paul Michon          +33 (0)1 45 64        pmichon@ppr.com
                                         63 48
                    Hélène Saint-Raymond +33 (0)1 45 64 hsaint-raymond@ppr.com
                                         61 20
Analysts/Investors: Alexandre de Brettes +33 (0)1 45 64     adebrettes@ppr.com
                    Edouard Crowley      61 49                ecrowley@ppr.com
                                         +33 (0)1 45 64
                                         63 28
Website:            www.ppr.com

ENPPRdisposalRCVB

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(i) the releases contained herein are protected by copyright and other
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(ii) they are solely responsible for the content, accuracy and originality of
the
information contained therein.

Source: PPR via Thomson Reuters ONE
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