World’s Largest The Cheesecake Factory® Now Open in the Mall of the Emirates

  World’s Largest The Cheesecake Factory® Now Open in the Mall of the Emirates

Business Wire

CALABASAS HILLS, Calif. -- January 3, 2013

The Cheesecake Factory^®, known for its extensive menu, generous portions and
legendary desserts, announced that its first international licensee, Alshaya
Trading Co., W.L.L., opened its newest Cheesecake Factory restaurant in the
Mall of the Emirates in Dubai on December 31, 2012. Occupying approximately
22,800 square feet with 526 seats, the new restaurant has the distinction of
being the largest The Cheesecake Factory in the world.

World's largest Cheesecake Factory now open in the Mall of the Emirates.
(Photo: Business Wire)

World's largest Cheesecake Factory now open in the Mall of the Emirates.
(Photo: Business Wire)

The new restaurant is located in the Mall of the Emirates adjacent to the
world-renowned Ski Dubai slope, and features The Cheesecake Factory’s
distinctive décor that is as creative and imaginative as its extensive menu of
more than 200 selections – all made fresh, from scratch, in-house – and more
than 50 signature cheesecakes and desserts.

This is the third Cheesecake Factory restaurant that has opened outside of the
United States under The Cheesecake Factory’s licensing agreement with Alshaya.
Additional restaurant openings earlier this year include the Dubai Mall in the
United Arab Emirates and The Avenues Mall in Kuwait.

Alshaya’s exclusive Gulf States’ licensing agreement with The Cheesecake
Factory provides for the development of its restaurants across the United Arab
Emirates, Kuwait, Bahrain, Qatar and the Kingdom of Saudi Arabia. The
agreement also gives Alshaya the opportunity to expand The Cheesecake Factory
into its other operating markets in the Middle East, North Africa, Russia,
Turkey and Europe.

For more information about The Cheesecake Factory, please visit
www.TheCheesecakeFactory.com
Fan us on Facebook at www.facebook.com/TheCheesecakeFactory
Follow us on Twitter at www.twitter.com/cheesecake

About The Cheesecake Factory

The Cheesecake Factory Incorporated (NASDAQ: CAKE) created the upscale casual
dining segment in 1978 with the introduction of its namesake concept. The
Company operates 177 full-service, casual dining restaurants throughout the
U.S., including 162 restaurants under The Cheesecake Factory® mark; 14
restaurants under the Grand Lux Cafe® mark; and one restaurant under the
RockSugar Pan Asian Kitchen® mark. The Company also operates two bakery
production facilities in Calabasas Hills, CA and Rocky Mount, NC that produce
over 70 varieties of quality cheesecakes and other baked products. For more
information, please visit www.TheCheesecakeFactory.com.

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Contact:

Media
Murphy O’Brien Public Relations
Susan Pasarow / Wendi Shapiro / Jenny Burke / Lydia You
310-453-2539
Cheesecake@murphyobrien.com
or
Investors
Jill Peters
818-871-3000
investorrelations@thecheesecakefactory.com