The Biggest Events in Curling are Getting Bigger; By a Million Dollars.

The Biggest Events in Curling are Getting Bigger; By a Million Dollars. 
The Capital One Million Dollar Button is Coming to the Season of Champions. 
TORONTO, Jan. 3, 2013 /CNW/ - Capital One® Canada and the Canadian Curling 
Association are bringing the Capital One Million Dollar Button™, curling's 
only million dollar fan contest, to the Season of Champions events. One 
lucky fan will win the chance to throw a rock to the button for $1 million 
(CAD), broadcast live on TSN, during the 2013 Tim Hortons® Brier in Edmonton, 
AB. 
In order to win the Capital One Million Dollar Button's grand prize of a 
one-time payment of $1 million, the contest's finalist must successfully 
deliver a rock from the hack and place the stone within the button on a 
regulation curling sheet. The contest's finalist will have just one 
opportunity to execute the shot. 
"This is the biggest grand prize a Canadian curling fan can win, so it only 
makes sense to hold it at curling's biggest events," said Clinton Braganza, VP 
Brand Marketing, Capital One Canada."The Capital One Million Dollar Button 
contest was designed to get curling fans onto the ice so they can experience 
first-hand what it's like to be a professional curler, and there is no better 
place to do that than the Brier." 
Four lucky semifinalists will win an all expenses paid trip for two to the 
Scotties® Tournament of Hearts® in Kingston, ON, where they will compete for 
the finalist position. The person who places the stone closest to the button 
at that event will become the finalist. 
The finals will take place at the Tim Hortons Brier in Edmonton, AB. The 
finalist will receive an all expenses paid trip for themselves and three 
friends who will be their own personal "cheer squad". The final throw for $1 
million (CAD) will be Sunday, March 10(th), 2013 during the fifth-end break of 
the gold medal game. 
"The Million Dollar Button is yet another added value for our fans that has 
been injected into this event through a heightened partnership between the 
Canadian Curling Association and Capital One. TheCCA is very pleased 
thatCapital One have chosen theTim Hortons Brier to showcase theMillion 
Dollar Button. This investment acknowledges the importance of this event in 
the curling schedule which will further maximize the exposure of the contest 
to the more than eight million viewers expected to watch this Season of 
Champions property," stated Greg Stremlaw, the CCA's Chief Executive Officer. 
The Capital One Million Dollar Button contest opens on January 3, 2013, and 
people can enter once per day until January 28th, 2013. Fans can enter or 
review the full contest rules by visiting Capital One Canada's Facebook page 
{facebook.com/CapitalOneCanada}, or by going to milliondollarbutton.ca. 
About Capital One 
With offices in Toronto and Montreal, Capital One has offered Canadian 
consumers a range of competitive MasterCard credit cards since 1996, when the 
company first introduced the Platinum MasterCard in Canada. Capital One Canada 
is a division of Capital One Bank, a subsidiary of Capital One Financial 
Corporation of McLean, Virginia (NYSE: COF). Capital One is committed to 
promoting curling by supporting the in-school curling program, Capital One 
Rocks & Rings, which has already introduced the sport of curling to over 
100,000 Canadian kids. 
About the Canadian Curling Association 
The Canadian Curling Association (CCA) is the national sport governing body 
responsible for the development, promotion and organization of curling in 
Canada. In cooperation with its Provincial and Territorial Member 
Associations from across Canada, the CCA provides programs and services to 
curlers ranging from the youngest 'little rocker' (age 7 and up), to those 
participating at ages 70 and over - and from aspiring Olympians to Canadians 
with special needs, coaches, curling facility operators, ice makers and 
officials. 
The CCA also oversees and provides the comprehensive management of the Season 
of Champions event portfolio; develops and administers the Canadian Team 
Ranking System (CTRS) for Olympic qualification and organizes and operates the 
championship system for Juniors (under 20), Seniors (over 50), Mixed, Women, 
Men, University and Wheelchair. 
Media Contacts: 
Laurel Ostfield Senior Communications Manager Capital One Canada 416-549-2753 
laurel.ostfield@capitalone.com 
Greg Stremlaw Chief Executive Officer Canadian Curling Association Office: 
613.834.2076 x 117 Cell: 613.799.9993 gstremlaw@curling.ca www.curling.ca 
SOURCE: Capital One Services, Inc. 
To view this news release in HTML formatting, please use the following URL: 
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CO: Capital One Services, Inc.
ST: Ontario
NI: FIN  
-0- Jan/03/2013 17:30 GMT