Wendy's Revamps Its Value Menu

                        Wendy's Revamps Its Value Menu

Launch Supported by "Claim Your Taste" Digital Experience

PR Newswire

DUBLIN, Ohio, Jan. 3, 2013

DUBLIN, Ohio, Jan. 3, 2013 /PRNewswire/ --As America enters another year of
economic uncertainty, one thing Wendy's® can assure consumers of is that its
value menu, originally introduced in 1989, is now completely revamped to
include up to 18 menu items ranging from 99-cents to $1.99.*

(Photo: http://photos.prnewswire.com/prnh/20130103/CL35812 )

The Right Price Right Size Menu™, available in Wendy's restaurants nationwide,
is not the standard value menu consisting mostly of snacks and side items.
Wendy's value menu, among the largest in the quick service restaurant
industry, offers customers an entire meal. Examples include four different
cheeseburgers, three types of chicken wraps, two side salad options, chili,
and a chicken sandwich. The variety is so extensive; consumers can create
4,896 tasty trios from the RightPrice RightSize Menu.

"Value is what you get, not just what you pay," said Craig Bahner, Wendy's
Chief Marketing Office. "Consumers are making smart choices how they spend
their money. Our new Right Price Right Size Menu is a cut above the
competition in variety and taste by offering more flavor and meal options than
other value menus."

Additionally, Wendy's is promoting a $1.99 Kids' Meal after 4:00pm with tasty
options for apple slices, Juicy Juice® Apple Juice or TruMoo® Milk. 

"Today's economy makes it harder for families' to enjoy the fun experience of
dining out together. We're lowering our Kids' Meal price and offering more
choices for side options. Together with our expanded value menu, we offer
quality foods, variety and portion sizes to make the family meal a great
experience," Bahner said.

In 1989, Wendy's founder Dave Thomas introduced the Super Value Menu, a step
that all major chains have since followed. Thomas' pioneering spirit lives on
today with the introduction of the Right Price Right Size value menu. This
new menu not only delivers on value, but the consistent Wendy's promise of
quality and fresh preparation.

Wendy's Launches Its Biggest Effort in the Digital Space
2013 marks the year of digital explosion by Wendy's to engage online
consumers. The launch of "Claim Your Taste" game, wendys.com/claimyourtaste,
is Wendy's biggest effort in the digital space by creating an exclusive online

"Claim Your Taste" rewards customers for sharing online their favorite Right
Price Right Size value menu items by becoming eligible to be a virtual
spokesperson for their taste claims. Their Facebook profile picture and name
may appear with their menu selections on Wendy's digital properties, including
its Facebook page, wendys.com, and custom banner ads.

"'Claim Your Taste' is a fun way for our customers to share with us and their
friends how they customize their value meals," said Bahner. "It enables
Wendy's fans to become virtual spokespeople for their taste claims. We
encourage Wendy's fans to enjoy their taste claims at their nearby Wendy's and
tell us what makes them their favorites on Twitter using #ClaimYourTaste."

"Claim Your Taste" is the first of a three-part digital effort that will run
yearlong in support the Right Price Right Size Menu.

About The Wendy's Company
The Wendy's Company is the world's third largest quick-service hamburger
company. The Wendy's system includes more than 6,500 franchise and company
restaurants in the U.S. and 27 countries and U.S. territories worldwide. For
more information visit www.wendys.com, or www.aboutwendys.com.

*Recommended RPRS Menu pricing. Prices and participation may vary.

Juicy Juice is a registered trademark of Societe Des Produits NestleS.A.,
Vevey, Switzerland.
TruMoo is a registered trademark of Dean Food Company.

Denny Lynch, 614-764-3553 Eric Hills, 404-879-9290
denny.lynch@wendys.com    eric.hills@ketchum.com

SOURCE The Wendy’s Company

Website: http://www.wendys.com
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