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The Bon-Ton Stores, Inc. Announces December Sales

  The Bon-Ton Stores, Inc. Announces December Sales

                    Comparable Store Sales Increased 2.4%

Business Wire

YORK, Pa. -- January 3, 2013

The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced comparable store sales
in the five weeks ended December 29, 2012 increased 2.4%. Total sales
increased 1.5% to $512.9 million in the current year compared with $505.2
million in the prior year period.

Year-to-date comparable store sales increased 0.6%. Year-to-date total sales
increased 0.3% to $2,718.6 million, compared with $2,710.3 million in the same
period last year.

Brendan Hoffman, President and Chief Executive Officer, commented, “We are
pleased to report a 2.4% same store sales increase in December, despite
several days of challenging weather which adversely impacted our
post-Christmas sales event. Our eCommerce business once again posted
double-digit sales gains. Fine jewelry, ladies’ sportswear and dresses across
all sizes, along with ladies’ outerwear and shoes were our best performers. We
ended December with less clearance inventory, which should position us well as
we transition into the spring season.”

Keith Plowman, Executive Vice President and Chief Financial Officer, stated,
“Our excess borrowing capacity under our revolving credit facility was
approximately $612 million at the end of December.”

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania
and Milwaukee, Wisconsin, operates 273 department stores, which includes 11
furniture galleries, in 24 states in the Northeast, Midwest and upper Great
Plains under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott,
Elder-Beerman, Herberger’s and Younkers nameplates and, in the Detroit,
Michigan area, under the Parisian nameplate. The department stores offer a
broad assortment of national and private brand fashion apparel and accessories
for women, men and children, as well as cosmetics and home furnishings. For
further information, please visit the investor relations section of the
Company’s website at http://investors.bonton.com.

Certain information included in this press release contains statements that
are forward-looking within the meaning of the Private Securities Litigation
Reform Act of 1995. Such forward-looking statements, which may be identified
by words such as “may,” “could,” “will,” “plan,” “expect,” “anticipate,”
“estimate,” “project,” “intend” or other similar expressions, involve
important risks and uncertainties that could significantly affect results in
the future and, accordingly, such results may differ from those expressed in
any forward-looking statements made by or on behalf of the Company. Factors
that could cause such differences include, but are not limited to, risks
related to retail businesses generally; a significant and prolonged
deterioration of general economic conditions which could negatively impact the
Company, including the potential write-down of the current valuation of
intangible assets and deferred taxes; risks related to the agreement governing
the Company’s proprietary credit card program; potential increase in pension
obligations; consumer spending patterns, debt levels, and the availability and
cost of consumer credit; additional competition from existing and new
competitors; inflation; deflation; changes in the costs of fuel and other
energy and transportation costs; weather conditions that could negatively
impact sales; uncertainties associated with expanding or remodeling existing
stores; the ability to attract and retain qualified management; the dependence
upon relationships with vendors and their factors; a data security breach or
system failure; the ability to reduce or control SG&A expenses, including
initiatives to reduce expenses and improve efficiency; operational
disruptions; unsuccessful marketing initiatives; the failure to successfully
implement our key strategies, including initiatives to improve our
merchandising, marketing and operations; adverse outcomes in litigation; the
incurrence of unplanned capital expenditures; the ability to obtain financing
for working capital, capital expenditures and general corporate purpose; the
impact of new regulatory requirements including the Credit Card Accountability
Responsibility and Disclosure Act of 2009 and the Health Care Reform Act; the
inability or limitations on the Company’s ability to favorably adjust the
valuation allowance on deferred tax assets; and the financial condition of
mall operators. Additional factors that could cause the Company’s actual
results to differ from those contained in these forward-looking statements are
discussed in greater detail under Item 1A of the Company’s Form 10-K filed
with the Securities and Exchange Commission.

Contact:

The Bon-Ton Stores, Inc.
Mary Kerr, 717-751-3071
Vice President
Investor & Public Relations
mkerr@bonton.com