Polaroid Introduces A Fun, Interactive, Durable Tablet Designed For Kids

  Polaroid Introduces A Fun, Interactive, Durable Tablet Designed For Kids

2013 International CES Booths: Central Hall #13613 & 13022

Business Wire

MINNEAPOLIS -- January 3, 2013

Polaroid is pleased to introduce a tablet specifically designed for children—a
7.0” kids tablet. Featuring the Android 4.0 OS, the tablet combines all the
fun and entertainment kids love with the security, durability and educational
content that provides parents with peace of mind. The tablet will be on
display in the Polaroid Booth #13613 & Southern Telecom Booth #13022 at the
2013 International Consumer Electronics Show, Jan. 8-11 at the Las Vegas
Convention Center.

Polaroid introduces a 7in tablet designed for kids! It features an Android 4.0
OS and easy to use ki ...

Polaroid introduces a 7in tablet designed for kids! It features an Android 4.0
OS and easy to use kids apps and games. (Photo: Business Wire)

The Polaroid kids tablet has been named a CES Innovations 2013 Design and
Engineering Awards Honoree in the Tablets, E-Readers & Mobile Computing 
product category. Products entered in this prestigious program are judged by a
preeminent panel of independent industrial designers, engineers and members of
the media to honor outstanding design and engineering in cutting edge consumer
electronics products across 29 product categories.

“Throughout our  75 year history, we’ve been known for creating innovative and
easy-to-use products that are fun for all ages,”  says Polaroid President and
CEO Scott W. Hardy. “The kids tablet is no exception. It epitomizes the
Polaroid brand personality  and brings together a host of features that will
delight kids and parents alike.”

Fun and Games

Included are a customized suite of apps like Kids Cam, Music Studio and Draw
that encourage children to develop creative capabilities, and show off their
creative side to friends and family members with videos, pictures and songs.
The tablet also features Kids Vids, an app that allows children to stream safe
and filtered videos for all age groups and Free Play, a simple & unique way to
display all the free games/apps available for download from the kid-friendly
App Shop.

Safe, Tough and Durable

Equipped with innovative side and rear bumpers to help protect the tablet from
accidental bumps as well as built-in parental controls and a safe web browser
that are quick and easy to set up, the tablet is designed to provide a safe
interactive experience. Also included is the exclusive App Shop which is
loaded with a variety of free and paid kid-friendly apps. The tablet even
features a display lock, which locks the tablet's display and buttons,
allowing young children to enjoy videos or interactive books without
interruption.

Reading options for children of all ages!

The  Polaroid kids tablet is designed to make learning fun. It comes preloaded
with a selection of top-rated interactive children’s books, as well as NOOK
for Android from Barnes and Noble. The tablet includes award-winning Dr.
Seuss™ and Smithsonian interactive books which offer kids three different ways
to read - “Read to me” where you listen to the book with the words
highlighted, “Read it myself” where you read the book in its traditional form,
and “Auto-Play” where the book plays like a movie, automatically reading and
turning the pages. It also features top-rated learning apps that children will
have fun with as they learn their numbers, letters and much more.

Features and Specs

  *Display

       *7.0" capacitive, multi-touch
       *Screen Resolution: 800x480 (16:9)

  *Storage

       *Internal Storage: 8GB with additional external SD card slot

  *Processor & OS

       *CPU: 1.0 GHz CORTEX-A8
       *RAM: 512MB DDR3
       *OS: Android 4.0 (Ice Cream Sandwich)

  *Camera

       *2MP Rear Camera

  *Battery

       *Rechargeable (Li-ion Polymer) 3500 mAh

  *Connectivity

       *Wi-Fi (802.11 b/g/n)

  *Preloaded with over 35 premium apps (all full versions)

Designed and manufactured by Southern Telecom, an authorized Polaroid
licensee, the Polaroid 7.0” kids tablet and included video stand have a
suggested retail price of $149.99 and will be available now at
www.polaroidstore.com and in-store at Kohl’s in January. The tablet will be on
display at the Polaroid Booth #13613 & Southern Telecom Booth#13022 at CES
January 8-11 in Las Vegas. For more information or to make a booth tour
appointment, please contact Melissa Hoistion at mhoistion@randjpr.com.

The Polaroid Brand

Across several generations, people regard Polaroid as one of the most trusted,
well-respected and recognizable brands when it comes to technology. The
history of Polaroid began 75 years ago, with its roots stemming back to
Polaroid instant film, cameras and camera accessories – thus was the
introduction of the famous Polaroid Classic Border Logo which is still
recognized today as a true landmark of photography.

In recent years, Polaroid has expanded its range of products in consumer
electronics and photography, such as instant and digital cameras,
high-definition camcorders, mobile printers, tablets, flat-screen TVs and
more. People can expect to see new Polaroid products that will deliver the
fun, instant gratification and value that the brand has long stood. For more
information, visithttp://www.polaroid.comorhttp://www.polaroidstore.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic
Border Logo are trademarks of PLR IP Holdings, LLC.

About Southern Telecom

Southern Telecom Inc, (STI) is a leading manufacturer of quality consumer
products since 1988.

Find out more at www.southerntelecom.com.

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Contact:

For Polaroid:
Melissa Hoistion, 908-895-0783
mhoistion@randjpr.com