Parametric Sound and California Hearing and Balance Center

Parametric Sound and California Hearing and Balance Center
Collaborate on Healthcare Applications for HyperSound(TM) Technology 
SAN DIEGO, CA -- (Marketwire) -- 01/03/13 --  Parametric Sound
Corporation (NASDAQ: PAMT), a leading innovator of directed audio
products and solutions, announced today a collaboration with the
California Hearing & Balance Center (the "Center") to investigate
health applications of the Company's HyperSound ("HSS") audio
technology.  
The Center recently reviewed preference testing reported by
audiologists and observations from listeners speaking to the clarity
and improved comprehension possible with HSS. Preference testing by
third-party audiologists using the Company's HSS sound technology
side-by-side with traditional audio indicated that a broad range of
these listeners preferred the improved clarity of HSS. Most of these
observations focused on television viewing where clarity and
comprehension are important factors as people age. 
"In our review of comparison testing observations, HSS appeared to
provide a richer, more robust listening experience compared to
traditional audio," said Dr. Ritvik Mehta at the California Hearing
and Balance Center. "We are evaluating the mechanisms at work with
HSS and we look forward to collaborating with Parametric and their
advisors to further assess the possible benefits of and applications
for HSS sound technology."  
The Company and the Center have agreed to collaborate on a range of
activities and studies to explore the use of HSS in personal sound
amplification and in both group and individual assisted listening
applications for those with normal hearing and those with various
stages of hearing loss. Amongst other health applications targeted by
the collaboration is the investigation of using HSS for those
suffering with tinnitus. 
"We are very pleased the Center has agreed to collaborate with us to
help validate our technology's potential in the large health care
market," said Kenneth F. Potashner, executive chairman of Parametric
Sound. "We are extremely pleased with the initial observations we are
seeing and look forward to pursuing potential licensing opportunities
in this sector." 
According to a study in a November 2011 issue of Archives of Internal
Medicine, heari
ng loss affects nearly 48 million Americans. For
individuals 12 years and older in the United States, nearly 1 in 8
has bilateral hearing loss, and nearly 1 in 5 has a unilateral or
bilateral hearing loss severe enough to interfere with day-to-day
communication. The study further states that the prevalence of
hearing loss is expected to rise because of the aging of the
population. The Company believes one of the major issues experienced
by the hearing impaired is lack of clarity in differentiating words
from each other even with loud volume. The Company also believes its
emitters may provide benefits in this area by delivering with clarity
the frequencies important in speech recognition, thus improving the
TV viewing experience by those with normal hearing, and by providing
amplification for those with some hearing loss without the need for
headphones or any coupling to the ear or body. 
About Parametric Sound Corporation 
Parametric Sound Corporation is a pioneering innovator of directed
audio solutions. With a substantial body of intellectual property,
the Company is a leading authority in the application of acoustic
technology to beam sound to target a specific listening area without
the ambient noise of traditional speakers. The Company's HSS-3000
product models target digital signage, kiosk and related
applications. Recent innovations produce a distinctive 3D audio image
from just two speakers opening potential opportunities for 3D sound
solutions for computers and entertainment. For more information,
visit www.parametricsound.com. 
About California Hearing & Balance Center 
 The California Hearing
and Balance Center (CHBC) is a San Diego, CA based practice dedicated
to Otology/Neurotology and Audiology. Founded in 2009 by Dr. Ritvik
Mehta (MD) and Dr. Sara Mattson (AuD), The California Hearing and
Balance Center provides full-service care for all hearing and balance
needs. The practice includes full-service audiology, including
diagnostics and audiology treatment. CHBC also specializes in
implantable hearing devices including cochlear implants, implantable
hearing technology, and bone anchored hearing solutions (including
the latest SoundBite device). Its tinnitus center includes Tinnitus
Retraining Therapy (TRT) and treatment of tinnitus with sound
therapies including Neuromonics, OtoSound, and SoundCure. CHBC is
well versed in working with the hearing healthcare industry and has
been involved in clinical studies and consulting for tinnitus as well
as hearing devices. 
Trademark Information: HyperSound is a tradename and HSS is a
registered trademark of the Company. All other trade names are either
trademarks or registered trademarks of their respective holders.  
Cautionary note on forward-looking statements
 This press release
includes forward-looking information and statements. Except for
historical information contained in this release, statements in this
release by the Company and the Center, including those related to the
initial preference test reports and possible benefits of HSS
technology for the hearing impaired may constitute forward-looking
statements regarding our assumptions, projections, expectations,
targets, intentions or beliefs about future events that are based on
management's belief, as well as assumptions made by, and information
currently available to, management. While the Company believes that
its beliefs and expectations are based upon reasonable assumptions,
there can be no assurances that the Company's goals and strategy will
be realized. Numerous factors, including risks and uncertainties, may
affect the Company's actual results and may cause results to differ
materially from those expressed in forward-looking statements made by
or on behalf of the Company. Some of these factors include the
significant regulatory issues that could bar or delay product
marketing or limit indicates uses should the Company seek medical
device marketing clearance, acceptance of new Parametric Sound
products and technologies, the impact of competitive products and
pricing, the timely development and release of products by the
Company, general business and economic conditions, and other factors
detailed in the Company's Annual Report on Form 10-K and other
periodic reports filed with the SEC. The Company specifically
disclaims any obligation to update or revise any forward-looking
statement whether as a result of new information, future developments
or otherwise.  
MEDIA CONTACT:
Tracy Neumann
888-HSS-2150 Ext 509
tneumann@parametricsound.com 
or 
INVESTOR RELATIONS CONTACT:
Dave Mossberg
Three Part Advisors, LLC
817-310-0051 
 
 
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