MAZDA ACHIEVES BEST YEAR OF SALES SINCE 2007, BEST DECEMBER SINCE 1994

    MAZDA ACHIEVES BEST YEAR OF SALES SINCE 2007, BEST DECEMBER SINCE 1994

- Mazda3 acheives best calendar year sales ever in 2012 -

PR Newswire

IRVINE, Calif., Jan. 3, 2013

IRVINE, Calif., Jan. 3, 2013 /PRNewswire/ -- Mazda North American Operations
(MNAO) today reported December 2012 U.S. sales of 27,251 vehicles,
representing an increase of 21.9 percent versus last year, and the best
December since 1994. On a year-to-date basis, MNAO reported 277,046 vehicles
sold in 2012, exceeding 2011 by 10.6 percent, and representing the company's
best full calendar-year of sales since 2007.

Key December and CY2012 sales notes:

  o MNAO saw its best December sales results since 1994 with a total of 27,251
    vehicles.
  o MNAO acheived its best year of sales since 2007 and second best year of
    sales since 1994 with a total of 277,046.
  o SKYACTIV^® TECHNOLOGYaccounted for 51 percent of December sales and, with
    128,784 for the year, made up 46.5 percent of entire vehicle sales for the
    year of 2012
  o Mazda2 recorded a year-over-year increase of 121 percent with 2,967
    vehicles sold.
  o Mazda3 had its best December ever with 10,297 vehicles sold. In
    particular, the SKYACTIV-equipped model represented 77 percent of Mazda3
    vehicles sold for the month.
  o Mazda3 also saw its best year of sales ever in 2012 with 123,361 vehicles
    sold. Of those vehicles sold in 2012, 69.3 percent were equipped with
    SKYACTIV^® TECHNOLOGY.
  o Mazda5 saw a 140 percent increase year-over-year with 2,902 vehicles sold.
  o December proved to be CX-5's best sales month ever with 5,956 vehicles.
    CX-5 continues to be a brand ambassador for SKYACTIV^® TECHNOLOGY and
    Mazda's second best seller for the year, exceeding all sales expectations
    in 2012 with 43,319 vehicles.  CX-5 has been named a finalist for the
    North American Truck/Utility of the Year award, the winner to be announced
    on January 14, 2013.
  o Mazda launched the refreshed 2013 CX-9 in early December and as a result
    saw the best CX-9 month in all of 2012 with 3,353 units sold.

Mazda Motor de Mexico (MMdM) reported December sales of 2,659 vehicles, down
27 percent versus December of last year. Overall, MMdM sold 25,424 vehicles
for the year, a decrease of 15 percent when compared to 2011.

Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer service support of Mazda
vehicles in the United States and Mexico through more than 700
dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in
Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center
at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting
The News Market at www.thenewsmarket.com/mazda. 

 

          Month-To-Date                      Year-To-Date
          Dec     Dec     %         % MTD    Dec      Dec      %        % YTD
          2012    2011    Change    DSR      2012     2011     Change   DSR
Mazda2    2,967   1,342   121.1%    129.6%   19,315   13,952   38.4%    38.4%
Mazda3    10,297  9,264   11.2%     15.4%    123,361  102,417  20.4%    20.4%
Mazda5    2,902   1,206   140.6%    149.9%   14,640   19,155   (23.6)%  (23.6)%
Mazda6    1,384   3,067   (54.9)%   (53.1)%  33,756   35,711   (5.5)%   (5.5)%
MX-5      394     339     16.2%     20.7%    6,305    5,674    11.1%    11.1%
Miata
RX-8      -       26      (100.0)%  (100.0)% 80       759      (89.5)%  (89.5)%
CX-5      5,956   -       N/A       N/A      43,319   -        N/A      N/A
CX-7      (1)     2,701   (100.0)%  (100.0)% 11,326   35,641   (68.2)%  (68.2)%
CX-9      3,353   4,206   (20.3)%   (17.2)%  24,442   34,421   (29.0)%  (29.0)%
Tribute   (1)     202     (100.5)%  (100.5)% 502      2,696    (81.4)%  (81.4)%
Total
Vehicles
CARS      17,944  15,244  17.7%     22.2%    197,457  177,668  11.1%    11.1%
TRUCKS    9,307   7,109   30.9%     36.0%    79,589   72,758   9.4%     9.4%
TOTAL     27,251  22,353  21.9%     26.6%    277,046  250,426  10.6%    10.6%
MEMO:
IMPORT    16,560  12,177  36.0%              163,701  141,957  15.3%
CAR
IMPORT    9,308   6,907   34.8%              79,087   70,062   12.9%
TRUCK
IMPORT    25,868  19,084  35.5%              242,788  212,019  14.5%
TOTAL
DOMESTIC  1,384   3,067   (54.9)%            33,756   35,711   (5.5)%
CAR
DOMESTIC  (1)     202     (100.5)%           502      2,696    (81.4)%
TRUCK
DOMESTIC  1,383   3,269   (57.7)%            34,258   38,407   (10.8)%
TOTALS
Selling   26      27                         307      307
Days

 

SOURCE Mazda North American Operations

Website: http://www.mazdausa.com
Contact: Nick Beard, Mazda North American Operations, +1-949-727-6567, or Eric
Booth, Mazda North American Operations, +1-949-727-6144