Cultural Influencers, Educators, NGOs, Corporate Collaborators Embark On Mt. Kilimanjaro Expedition To Raise Awareness Of Global

 Cultural Influencers, Educators, NGOs, Corporate Collaborators Embark On Mt.
    Kilimanjaro Expedition To Raise Awareness Of Global Clean Water Crisis

SUMMIT ON THE SUMMIT aims to inspire and activate community of clean water
advocates worldwide

PR Newswire

LOS ANGELES, Jan. 3, 2013

( today officially kicked off its ambitious
expedition to Mt. Kilimanjaro in an effort to drive awareness and change to
the global clean water crisis. Cultural influencers Justin Chatwin, Mark
Foster, Chase Jarvis and Bryn Mooser join Grammy-nominated singer and
philanthropist Kenna on the second ascent of Africa's tallest peak. SUMMIT's
grueling seven-day, fifty-mile climb up Kilimanjaro is designed to draw
attention to the impact of water-borne illness and disease, educate the public
about the solutions and resources available and generate a call to action to
supporters to help eradicate the problem.

With support from an impressive roster of corporate partners, including HP,
Intel, P&G, KLM Royal Dutch Airlines and Eddie Bauer, the climbers boarded a
KLM plane bound for Tanzania today. Eddie Bauer First Ascent Guide Melissa
Arnot, the only woman to summit Mt. Everest four times, Director of
Strategic Initiatives Chevenee Reavis and Dr. Greg Allgood, the Director of
Procter & Gamble's Children's Safe Drinking Water program, will lead the team
of clean water advocates and educators on the climb to 19,341 feet above sea

A host of celebrity activists committed to improving access to clean water
including actresses  Olivia Wilde and Dianna Agron will be on the ground
supporting and cheering on the climbers via social media. SUMMIT's "Social
Media Envoy" will offer insights, advice and encouragement to the climbers
along their journey and will also take an active role in educating the public
and engaging an army of clean water advocates.

Supporters back at home are encouraged to experience the thrill of the climb
by visiting Users will be encouraged to join the
online "Summit Seeker" community, a first-of-its-kind, interactive social
gaming platform. "Summit Seeker" allows supporters to follow the climbers on
their ascent of Kilimanjaro, viewing the climbers' tweets, pictures, status
updates and other original content from the mountain in real time. Users are
rewarded for their participation in everything from signing a personal water
conservation pledge to following along in their own virtual climb, with prizes
ranging from HP Ultrabook™ devices powered by Intel to a pair of round-trip
tickets on KLM.

"The global water crisis touches everyone, and SUMMIT's primary mission is to
educate the climbers and general public to give them the resources and forum
to engage with and inspire others,"said Kenna. "The gaming and social media
platforms are our connection to supporters as we scale the mountain and what
will sustain the life of the initiative long after the climb is complete. We
are building an army for the cause. Water-borne disease is preventable in the
same way Kilimanjaro is climbable -- we just need the allies to affect

SUMMIT's goal of raising more awareness around clean water and inspiring
action to help the more than 780 million people without access to safe
drinking water will reinforce the efforts of organizations like,
SUMMIT's primary educational partner, that are on the front lines working to
find solutions to the clean water crisis. 

To find out more about the SUMMIT ON THE SUMMIT, please visit and follow SUMMIT on social media via:

  o@SOTSK on Twitter
  osummitonthesummit on Facebook
  osummitonthesummit on Myspace
  osotsk on Instagram
  ostosk on Tumblr

Founded in 2009 by Grammy-nominated musician and philanthropist Kenna, SUMMIT
ON THE SUMMIT is a transmedia initiative designed to drive awareness and
change to the global clean water crisis, while engaging a community through
raising awareness, supporting education, inspiring advocacy and activating
fundraising. By taking cultural influencers, educators and high-profile
individuals to the top of Mt. Kilimanjaro, Summit is able to support
organizations in bringing clean water to the one billion people living without
this basic human right. Kenna's first Summit in 2010, which counted actors
Jessica Biel, Emile Hirsch, Lupe Fiasco and Isabel Lucas among those who
climbed Kilimanjaro, encouraged federal support for water and sanitation
programs, which received $300 million from Congress in 2009. 2009
appropriations were at the same level as 2008.

Media Contacts:
Casey Klurfeld        Anne Muscarella


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