Samsung Introduces Next Generation Ultrabook™ Friendly Optical Disc Drive with Smart Power and Archive Technology

  Samsung Introduces Next Generation Ultrabook™ Friendly Optical Disc Drive
  with Smart Power and Archive Technology

2013 International CES

Business Wire

SEOUL, South Korea -- January 3, 2013

Samsung Electronics Co., Ltd., a global leader in digital media and
convergence technologies, announced today its newest ultra-slim portable DVD
writer, the SE-218CB optical disc drive (ODD) with a sleeker design and mobile
size for Ultrabook users on-the-go.

Featuring a compact size that is approximately 18 percent thinner, and 8
percent lighter than Samsung’s entry level DVD writer line-up, the SE-218CB is
built to accommodate the growing need for external ODDs that can be easily
transported for today’s mobile lifestyle. Measuring 148x14x143mm, the SE-218CB
is an ideal companion for Ultrabooks™ users that need to access optical media.

With the SE-218CB, consumers not only benefit by having easy access to stored
documents, photos and multimedia content. With its Smart Power Technology the
drive’s low-power consumption and ability to connect using a single USB port
ensures consumers will have a flexible solution that does not overly tax
Ultrabook’s battery while outside the home or office. With the help of
Samsung’s Smart Power Technology, SE-218CB can also act as a portable hard
disk drive for tablets with available USB connections. Coupled with Samsung’s
innovative AV Connectivity™, this ensures tablet users can now enjoy stored
multimedia content.

Along with its flexible connectivity options, the SE-218CB is equipped with
Smart Archive Technology™ to safely store precious personal data. Unlike other
existing optical disc archive technologies, this feature offers a recording
quality that is optimized for DVDs used to store content for an extended time.
The technology follows standard DVD formatting that is compatible with both
archival discs (ISO10995 standard) and qualified normal discs.

This latest drive is engineered to be compatible with all major operating
systems including the new Windows 8 and latest Mac OS versions. Capable of
reading and writing files at a variety of speeds across different data media
types, the SE-218CB includes Buffer Under Run technology to prevent errors
that can be caused when writing speeds exceed data transfer speeds, while also
enabling PC multi-tasking.

As with all Samsung products, the SE-218CB is eco-friendly, manufactured with
lead-free soldering technology that restricts the use of harmful materials
such as Pb, cd, cr+6, Hg, PBBs and PBDE.

The SE-218CB is available in various metallic finishes that match perfectly
with today’s Ultrabook™ models. Samsung is looking to work with PC makers who
would like to take this metallic finished drive as a favorable Ultrabook™
accessory. The drive will be on display at the Samsung booth at CES 2013,
taking place Jan. 8-11, 2013 in Las Vegas.

For more information, please visit http://www.samsungodd.com.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and 
the  core components that go into them. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, medical devices,
semiconductors and LED solutions. We employ 227,000 people across 75 countries
with annual sales exceeding US$143 billion. Our goal is opening new
possibilities for people everywhere. To discover more, please visit
www.samsung.com.

Samsung and the stylized Samsung design are trademarks and service marks of
Samsung Electronics Co., Ltd. Other trademarks are the property of their
respective owners.

Contact:

Samsung Semiconductor
Chris Goodhart, 408-544-4122
cgoodhart@ssi.samsung.com
or
Edelman
Dan Muñoz, 650-762-2918
daniel.munoz@edelman.com