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Softchoice Appoints Lawrence Pentland to Board of Directors


TORONTO, Jan. 3, 2013 /CNW/ - Softchoice Corporation (TSX: SO), a North American Solutions and Services company, is pleased to announce the appointment of Lawrence Pentland to the Softchoice Board of Directors.

"We are delighted to welcome Mr. Pentland," said Bill Linton, Chairman of the Softchoice Board. "As a former global technology executive and consultant to fortune 500 companies, Mr. Pentland's expertise in strategy and operations will be invaluable as we expand the delivery of advanced IT solutions and services to organizations across North America."

Mr. Pentland is a former executive from Dell Inc. where he was responsible for leading the Americas International division, an organization spanning 40 countries with over five thousand employees and $4.6 billion in annual revenues. Prior to joining Dell, Mr. Pentland held various industry roles and was a partner at Bain & Company Consulting in Boston and Toronto serving Fortune 500 companies in North America and internationally. Mr. Pentland has served as a Director at Telus Inc. and currently sits on several private technology company boards as well as on the Board Research Committee at the University Health Network in Toronto.

About Softchoice

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 1,200 employees, Softchoice manages the technology needs of thousands of corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to expectations, intentions and plans contained in this press release that are not historical fact. When used in this press release, the words "anticipate", "expect", "will" and similar expressions generally identify forward-looking statements. These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company's latest Annual Information Form. Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.

Media Contact Eric Gardiner Manager of Communications 416.588.9002 Ext. 2358 eric.gardiner@softchoice.com

SOURCE: Softchoice Corporation

To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/January2013/03/c3772.html

CO: Softchoice Corporation ST: Ontario NI: SOF 2575 WNEWS

-0- Jan/03/2013 14:00 GMT

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