Ten Fashion Designers Compete in The Look Reality Show Filmed at IADT-Seattle

  Ten Fashion Designers Compete in The Look Reality Show Filmed at

Evening Magazine is now filming a new fashion design reality show called The
Look at the IADT-Seattle campus. Local IADT alumni and faculty appear as
contestants and an IADT fashion department head is co-producing the show. The
designers are competing for a $10,000 prize that will support their fashion
design business.

Business Wire

SEATTLE -- January 2, 2013

A new reality show called The Look is currently being filmed by Evening
Magazine at the International Academy of Design and Technology (IADT) in
Seattle. The 10 contestants are local fashion designers, including three IADT
alumni and one IADT instructor. The fashion program department head at
IADT-Seattle created the show’s concept and appears as the designers’ mentor.
The winner of the competition will appear in 425 Magazine, display his or her
new collection in Neiman Marcus in Bellevue, WA, and receive a $10,000 prize
for their fashion design business.

The show, which is being filmed through Feb. 2, will air on Seattle channel
King5 at 7 p.m. on Feb. 18–25. Evening Magazine will announce the winner on
Feb. 25.

The contestants from IADT include Fashion Design instructor Iris Klein; alumni
Gingerlyn Bellus and Monica Kitchen, who both pursued the Fashion Design
program at IADT-Seattle; and Deyonte’ Weather, a Fashion Design alumnus from
IADT-Chicago. The other contestants are Justin Zachary Bartle, Sonia Chehade,
Maxwell Cunanan, Julie Danforth, Lisa Hunter, and Tina Witherspoon.

Each Friday morning during the competition, the designers are presented with
their challenge. For the next 14 hours, they sketch their designs, shop for
fabric, and create their garment at IADT-Seattle. The garments are fitted and
refitted on Saturday before models from local agency TCM Models & Talent
present them on the runway. On each show, the designs are judged by a panel,
and one winner and two losers are named. The final three contestants will
present a five-piece collection at Neiman Marcus at The Shops at the Bravern
in Bellevue, WA, on Feb. 7, 2013.

Monir Zandghoreishi, fashion program department head at IADT-Seattle, created
the concept of The Look and is co-producing the show with Rose Dennis. Dennis
will serve on the show’s panel of judges, while Zandghoreishi will appear on
the show as the designers’ mentor. “The Look is a way to give promising young
designers a chance to win the funds and media attention that can grow their
business,” says Zandghoreishi.

Zandghoreishi came up with the idea to create The Look because she wanted to
do something significant to help young designers jumpstart their businesses.
She emphasizes that getting funding is a huge step in starting a fashion
business, and some designers have access to funding while others do not. The
Look is a way to equalize the playing field by giving young designers the
opportunity to win funding based on their ability to craft fresh, original
designs under deadline pressure—which is the exact challenge they face in the
business world.

The concept for The Look began to evolve when Zandghoreishi asked her students
to be part of the new competition. “The students are so excited about the show
and how it can make a huge difference in their lives!” she says. Getting a TV
program launched is no small task, but Zandghoreishi succeeded by tapping into
her vast business network and by collaborating with the producers and hosts of
King5’s Evening Magazine, including Meeghan Black, Jim Dever, Saint Bryan, Kim
Holcomb, and Michael King.

About the International Academy of Design and Technology in Seattle

With more than 30 years as an established institution, the International
Academy of Design and Technology offers students a hands-on education with
experienced faculty dedicated to providing students with the necessary skills,
knowledge, support and guidance to pursue fulfilling career opportunities in
the design and technology fields. The Seattle campus (IADT-Seattle), which
opened in 2004, offers degree programs in Fashion Design, Interior Design,
Graphic Design, Digital Media Production, Fashion Merchandising, Game
Production, Internet Marketing and Web Design and Development. Students also
have the opportunity to take a portion of their coursework online through
IADT-Online. The school is accredited by the Accrediting Council for
Independent Colleges and Schools (ACICS). ACICS is a national accrediting
agency recognized by the United States Department of Education. Find
disclosures on graduation rates, student financial obligations and more at
www.iadt.edu/disclosures. IADT-Seattle cannot guarantee employment or salary
and is a member of the Career Education Corporation (NASDAQ:CECO) network of
universities, colleges and schools. For more information call 206.575.1865 or
visit www.iadt.edu/Seattle.


Jody Persky, 847.585.2613
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