LG Begins Rollout Of Eagerly Anticipated OLED TV

               LG Begins Rollout Of Eagerly Anticipated OLED TV

LG Ushers in New Year as First Company to Launch Sales of OLED TV

PR Newswire

SEOUL, South Korea, Jan. 1, 2013

SEOUL, South Korea, Jan. 1, 2013 /PRNewswire/ -- LG Electronics (LG) announced
today that it will begin accepting pre-orders for its eagerly-awaited 55-inch
class (54.6-inch diagonal) WRGB OLED TV (Model 55EM9700) in South Korea this
month with deliveries scheduled to begin next month.

(Photo: http://photos.prnewswire.com/prnh/20130101/CG35503 )

Other markets where the revolutionary LG OLED (Organic Light Emitting Diode)
TV will be available will be announced over the next several weeks along with
their respective prices. The announcement comes just days before the 2013
Consumer Electronics Show (CES), where an early version of the TV last year
was awarded "Best of Show."

More than 1,400 LG retail stores in South Korea will begin accepting orders
from consumers for KRW 11 million (approximately US $10,000) TVs starting Jan.
3 with delivery to commence the first week of February. As the first and only
company to announce availability of the next-generation TV technology, LG is
prepared to ramp up quickly to take the lead in the OLED segment that is
expected to grow to 7.2 million units by 2016, according to DisplaySearch.

"We are extremely pleased to be able to make this announcement at the start of
the new year because we believe that OLED will usher in a whole new era of
home entertainment," said Havis Kwon, President and CEO of LG's Home
Entertainment Company. "Not since color TV was first introduced 60 years ago
has there been a more transformational moment. When high definition TV was
first introduced 15 years ago, the public's reaction was 'wow!' but when
customers see our razor-thin OLED TV for the first time, they're left
speechless. That's a clear indicator as any that OLED TV is much more than
just an incremental improvement to current television technology."

Only 4 millimeters (0.16 inches) thin and weighing less than 10 kilograms (22
pounds), LG's OLED TVs produce astoundingly vivid and realistic pictures
thanks to its superior WRGB technology. LG's unique Four-Color Pixel system
features a white sub-pixel, which works in conjunction with the conventional
red, blue, green setup to create the perfect color output. LG's exclusive
Color Refiner delivers even greater tonal enhancement, resulting in images
that are more vibrant and natural than anything seen before. The 55-inch OLED
TV also offers an infinite contrast ratio, which maintains optimal contrast
levels regardless of ambient brightness or viewing angle.

Even before its launch, LG's OLED TV was turning heads all over the world. In
addition to being named Best of Show at CES 2012, the influential Industrial
Designers Society of America recognized the TV with a coveted IDEA Award.
Meanwhile, LG received the European Display Achievement 2012-2013 Award from
the European Imaging and Sound Association (EISA). And to cap it off, LG's
OLED received Korea's Good Design President Award in October.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, mobile communications and home appliances.
With 117 operations around the world, LG achieved global sales of USD 49
billion (KRW 54.26 trillion) in 2011. LG comprises four business units – Home
Entertainment, Mobile Communications, Home Appliance, and Air Conditioning &
Energy Solution – and is one of the world's leading producers of flat panel
TVs, mobile devices, air conditioners, washing machines and refrigerators. LG
Electronics is a 2012 ENERGY STAR^® Partner of the Year. For more news and
information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a global top player in
televisions, monitors, commercial displays, audio video systems, personal
computers and security systems. The company constantly pushes technological
boundaries to create feature-rich devices with stylish designs that meet
global consumer needs. LG's consumer products include CINEMA 3D Smart TVs,
OLED TVs, IPS monitors, home theater systems, Blu-ray Disc™ players, car audio
video systems, mouse scanners and external storage devices. LG's commercial
products include digital signage, video conferencing systems and IP security
cameras.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a $49 billion global force and
technology leader in consumer electronics, home appliances and mobile
communications. In the United States, LG Electronics sells a range of stylish
and innovative home entertainment products, mobile phones, home appliances,
commercial displays, air conditioning systems and solar energy solutions, all
under LG's "Life's Good" marketing theme. For more information, please visit
www.lg.com.





SOURCE LG Electronics USA, Inc.

Website: http://www.lg.com
Contact: LG Electronics, Inc., Ken Hong, +82 2 3777 3626, ken.hong@lge.com,
www.LGnewsroom.com; or LG Electronics USA, John Taylor, +1-847-941-8181,
john.taylor@lge.com
 
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