Universal Studios Hollywood Partners with the Beijing Municipal Commission of Tourism Development to Bring a Spectacular Display

Universal Studios Hollywood Partners with the Beijing Municipal Commission of
 Tourism Development to Bring a Spectacular Display of Chinese Culture to The
                      Entertainment Capital of L.A. (SM)

PR Newswire

UNIVERSAL CITY, Calif., Jan. 2, 2013

UNIVERSAL CITY, Calif., Jan. 2, 2013 /PRNewswire/ --Universal Studios
Hollywood^SM welcomes the Beijing Municipal Commission of Tourism
Development's Culture Fair, a celebration of Chinese art and culture featuring
three days of engaging activities and interactive displays exhibiting the
historical city's most notable landmarks. The event, "Glamorous Beijing: World
City," promotes tourism to the People's Republic of China's capital city and
takes place January 4-6, 2013, in the theme park's iconic Globe Theatre from
10:30 a.m. to 5 p.m.

The fair gives theme park guests an exclusive opportunity to explore the magic
of Beijing and begins with a dynamic opening ceremony featuring a traditional
lion and dragon dance on January 4 at 10:30 a.m.

During the vibrant opening event, representatives from the Beijing Municipal
Commission of Tourism Development and the Los Angeles Tourism & Convention
Board will sign an official agreement indicating a new stage of partnership
between the two World Tourism Cities Federation (WTCF) "sister" cities,
further promoting an exchange of tourism between the two influential
destinations.

Activities at the family-friendly fair include lessons on the ancient arts of
paper cutting and creating figures with palm leaves, as well as painting and
creating clay figurines and Beijing opera masks. Dozens of delicate drawings
on display will feature captions giving an overall description of natural
scenery, local customs, cultural charm and the international vision of
Beijing.

While Beijing has been the capital of China for 860 years, the city has 3,000
years of history to explore. In conjunction with the event, the ICN TV
Network's television program, "Glamorous Beijing," will be introduced.

Universal Studios Hollywood caters to Chinese guests with in-language park
maps; menu options popular with Chinese visitors at select restaurants in the
park; Mandarin-speaking guides on the famous behind-the-scenes Studio Tour;
and Mandarin-speaking retail associates available in the park's shops to help
guests find the perfect memento of their visit.

Universal Studios Hollywood, The Entertainment Capital of L.A., includes a
full-day, movie-based theme park and Studio Tour; the CityWalk entertainment,
shopping and dining complex, the Universal CityWalk Cinemas, the "5 Towers"
state-of-the-art outdoor concert venue, and the Gibson Amphitheatre concert
and special event arena. World-class rides and attractions include the
critically-acclaimed thrill ride, "Transformers™: The Ride—3D," the intense,
award-winning ride, "King Kong 360 3-D" on the famed behind-the-scenes Studio
Tour, "The Simpsons Ride™," "Revenge of the Mummy^SM —The Ride" indoor roller
coaster and "Jurassic Park® —The Ride."

As one of the composing departments of the People's Government of Beijing
Municipality, Beijing Municipal Tourism Development Commission mainly takes
the responsibilities of promoting the city's tourism image, managing its
tourism resources and coordinating the development of its tourism industry.
Functions of the Commission also cover the formulation of the city's tourism
laws and regulations, its tourism environment build-up, the policy guidance
and the administration for the city's tourism industry.

Beijing Municipal Tourism Development Commission is proud to be the
administrative and service sector for a city which is both an ancient oriental
capital with splendid civilization, culture and history, and an international
metropolis in modern era. The Commission is dedicated to making Beijing a
world class city in tourism, and enabling those who visit and stop over the
city to truly experience the glamour and vitality that the city offers, and to
fully enjoy the warmth and inclusiveness from the local people.

The Los Angeles Tourism & Convention Board is a private, nonprofit business
association whose primary mission is to market and promote Los Angeles as the
premier site for leisure travel, meetings and conventions. Though not part of
City government, LA Tourism is recognized as the City's official tourism
marketing organization. For more information, visit the official visitor
information website of Los Angeles at www.discoverLosAngeles.com,
facebook.com/LosAngelesFan or go to Twitter @discoverLA.

ICN TV Network is now a leading company in North America for broadcasting the
largest audience and the broadest coverage in the Chinese Media. It has 16
channels covering Los Angeles, New York, San Francisco, Houston, Austin,
Seattle, Vancouver and Toronto in Canada. Its English and Chinese channels
broadcast programs of real-time news, entertainment, drama, education and
culture and business investment around the clock and seven days a week by
means of online and mobile platforms provide netizens and mobile users all
over the world with direct access to its English and Chinese programs.

ICN also boasts a super-strong team of technical staff who are versed in
integrating resources of all kinds to provide clients with customized services
for publicity or advertising campaigns in collaboration with radio, TV,
newspapers, outdoor media and other forms of media, with truly stunning
results.

SOURCE Universal Studios Hollywood

Website: http://www.universalstudioshollywood.com
Contact: Marcie Perez, +1-818-622-6896, marcie.perez@nbcuni.com
 
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