Siano Continues to Drive China’s Automotive Mobile TV Market

  Siano Continues to Drive China’s Automotive Mobile TV Market

   BYD to Launch Two New Car Models with Mobile Digital TV Powered by Siano

Business Wire

BEIJING -- January 2, 2013

Siano, the world’s leading supplier of mobile digital solutions is pleased to
announce its recent partnership with BYD, China’s foremost independent
automobile manufacturer, to integrate Siano-powered entertainment systems into
select BYD car models. Starting Q1 2013, two of BYD’s newer models, the BYD S6
and the Surai compact sedan will be equipped with state-of-the-art
multimedia/infotainment systems with mobile DTV powered by Siano.

Incorporated into the brand’s best-selling models, Siano’s mobile DTV
solutions will support the BYD S6, currently leading self-owned brand SUV
sales in China and deemed the "Best SUV" in China. Mobile DTV will also be
available in the newly-released Surui compact sedan (“Su Rui” in the local
Chinese market), together with a host of other advanced BYD technologies.

BYD’s in-car digital TV receiver units are powered by Siano’s CMMB (China
Mobile Multimedia Broadcasting) receiver chipset, the SMS1180, part of the
CMMB family of winning MDTV IC’s. The SMS1180, designed exclusively for the
automotive market, is an optimized solution that meets the requirements of the
automotive market, fully qualified by AEC-Q100 certification. With a
single-chip solution for MRC diversity, a must for automotive applications,
the SMS1180 delivers a winning combination of high-speed mobility and
flexibility. Further, it is the most adopted CMMB chip by automobile OEMs
where Siano occupies a 90% share of the automotive OEM market.

“With the type of customers we serve, we cannot compromise on quality. This is
what made Siano’s receiver units the right choice for us,” said Yu-bo Lian,
Vice President, Chief Engineer, Automobile Business, General Manager,
Thirteenth Business Division at BYD. "We tested the units under extreme
mobility conditions and the results were exceptionally good. The future holds
a growing demand for in-car digital TV solutions and we welcome Siano as long
term collaborative partner.”

"Since entering the Chinese market in 2006, Siano has taken great pride in
being part of the multimedia and infotainment systems for market leaders such
as BYD,” comments Wang Wei, General Manager, Siano China. “Recent test results
showed that CMMB reception was flawless, the picture was clear and sound
quality was exceptionally good, even under extreme mobility conditions. This
is testimony to Siano’s position as a driving force in China’s CMMB market.”

About BYD

Established in February 1995, BYD Company Limited specializes in IT,
automobile and new energy. BYD is the largest supplier of rechargeable
batteries in the world and has the largest market share for Nickel-cadmium
batteries, handset Li-ion batteries, cell-phone chargers and keypads
worldwide. The company is the largest supplier of rechargeable batteries and
holds the second largest global market share for cell-phone shells. BYD Auto
is the most innovative independent national auto brand and leads the field of
electric vehicles with unique technologies. For more information, visit

About Siano

Siano is the world’s leading supplier of mobile broadcast DTV solutions.
Pioneers of the multi-standard approach, Siano provides high-performance and
fast time-to-market digital TV solutions for cellular-handheld, consumer
electronics, automotive and public transportation device makers and
solution/services providers. Close partnerships with global tier-1 PC, mobile
handset and home entertainment manufacturers boast a customer base that
includes Samsung, Motorola, LG, ZTE, Huawei, Dell, Lenovo and many others.
Headquartered in Israel, Siano has offices in the US, China, Taiwan, Korea,
Japan, and Latin America (Brazil, Argentina). For more information, visit us


Rose Wolfe, +972-54-5890074
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