"Tostitos® Homecoming Party Bowl" Video to Debut Nationally Tomorrow During the Tostitos Fiesta Bowl Broadcast on ESPN

 "Tostitos® Homecoming Party Bowl" Video to Debut Nationally Tomorrow During
                  the Tostitos Fiesta Bowl Broadcast on ESPN

Exciting highlights video puts viewers front and center as the Tostitos
brand's surprise party for U.S. veterans unfolded last month; features Owen
Wilson, Eric Stonestreet, Marcus Allen, Bobby Bowden and more

Tostitos parties live on with new advertising campaign breaking during the BCS

PR Newswire

PLANO, Texas, Jan. 2, 2013

PLANO, Texas, Jan. 2, 2013 /PRNewswire/ -- The roar of 12,000 screaming fans,
two squads of cheerleaders, two full-fledge marching bands, and even a
parachuting flag bearer delivering the game ball. What sounds like a typical
college football bowl game was actually the surprise party of a lifetime for a
group of U.S. military veterans. On Dec. 13, 2012, 27 veterans who had
previously served overseas were surprised to find out that what they thought
was going to be a casual flag football game to support Got Your 6 and the Pat
Tillman Foundation was actually a football party and star-studded event being
hosted in their honor by Tostitos, the brand known for making anytime party
time. Highlights from the "Tostitos Homecoming Party Bowl" were captured on
film and will be televised nationally for the first time during tomorrow's
Tostitos Fiesta Bowl broadcast on ESPN. The highlights will also be available
on the Tostitos Facebook Page at www.Facebook.com/Tostitos following the
Tostitos Fiesta Bowl broadcast. Tostitos, one of the flagship brands from
PepsiCo's Frito-Lay division has been the title sponsor of the Fiesta Bowl,
part of the Bowl Championship Series, for the past 18 years.

Party Details Revealed

The U.S. military veterans, including 11 Tillman Military Scholars, arrived
onsite at Cerritos College just south of Los Angeles ready to play a seemingly
ordinary game of flag football to support Got Your 6 and the Pat Tillman
Foundation. It was not long before they realized they were in for something
much bigger. The "Tostitos Homecoming Party Bowl" surprises started to unfold
as legendary coaches and players like Bobby Bowden, Urban Meyer, Kurt Warner
and Marcus Allen entered the locker room to greet the unsuspecting veterans.
As the veterans walked on to the field, ESPN broadcasters announced their
names over the loud speakers, and actor/screenwriter Owen Wilson ran onto the
field to play alongside them. Then it was announced that actor Eric
Stonestreet would be reporting on the game from the sidelines. The game was
action-packed, kept fans on the edge of their seats and ultimately saw Coach
Urban Meyer's Team Freedom achieve victory with a score of 26-20. The
once-in-a-lifetime surprise party was capped off by a performance from
chart-topping musical guest, Gym Class Heroes.

"With the Tostitos brand, a party can happen anytime and anywhere," said Tony
Matta, vice president, marketing, Frito-Lay. "This past December we pulled off
a spectacular surprise party for an incredibly deserving group of military
veterans. We can't wait to share the highlights tomorrow night as part of the
Fiesta Bowl broadcast."

Fans are invited to tune in to the Tostitos Fiesta Bowl broadcast on Jan. 3,
2013 on ESPN, or visit www.Facebook.com/Tostitos to re-live the surprises from
the "Tostitos Homecoming Party Bowl."

The Party Doesn't Stop There

The "Tostitos Homecoming Party Bowl" may be over, but Tostitos is still
bringing the party to life for consumers across the country. The brand
recently launched Tostitos Cantina tortilla chips and salsas, an entirely new
line of tortilla chip and salsa pairings that recreate the Mexican restaurant
experience for consumers at home. New television spots highlighting the
Tostitos Cantina line will debut for a nationwide audience during the Tostitos
Fiesta Bowl and other Bowl Championship Series broadcasts. The spots include:

Grand Opening

  oIn "Grand Opening," two 20-something guys are throwing the best party of
    their lives. But when an older "foodie" couple shows up to sample the
    Tostitos Cantina chips and salsas, they mistake the guys' apartment and
    party for the hippest new restaurant in town. The unsuspecting "waiters"
    don't know what to do with their enthusiastic patrons.

Dinner Rush

  oIn "Dinner Rush" the 20-something guys have embraced the fact that
    Tostitos Cantina have the power to transform their apartment into a
    restaurant. In fact, the two guys are running a full Mexican Cantina from
    their apartment. They serve chips and salsas as families and couples
    happily eat on tables, ottomans, laundry machines, and every dining spot
    they can find. Everything is going great, until the girlfriend of one of
    the guys shows up with no warning about the guys' scheme.

Completely reimagined, party-centric packaging is also being introduced across
the Tostitos portfolio of snacks. Tostitos brand chip bags and salsa jars now
incorporate vibrant, more festive colors, a bold new logo treatment and
party-themed messaging. This includes colorful "chipfetti" and vibrant rays
bursting from the clear window on each package, further illustrating the look
and feel of a "party in the bag." The clear window also represents the shape
of the chip variety, helping consumers more easily differentiate between
products. The new look and feel is designed to encourage sharing and signal
"party upon sight." It even offers consumers on-pack suggestions for
chip-and-dip pairings, making it easier than ever to be ready for a party
whenever and wherever it happens.

For more information, please visit the Tostitos Facebook Page at

About Tostitos®
The Tostitos brand is one of the many brands that make up Frito-Lay North
America, the $13 billion convenient foods business unit of PepsiCo (NYSE:
PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay,
PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and
Tropicana. Learn more about Frito-Lay at the corporate Web site,
http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on
Twitter at www.twitter.com/fritolay.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please
visit www.pepsico.com.

Follow PepsiCo:

  oTwitter (@PepsiCo)
  oPepsiCo Blogs
  oPepsiCo Press Releases
  oPepsiCo Multimedia
  oPepsiCo Videos

About Got Your 6
Got Your 6 is a campaign designed to change the conversation in America such
that veterans and military families are seen as civic assets and leaders who
will reinvigorate our community. The campaign combines the reach and
resources of the top American entertainment studios, networks, guilds and
agencies with the expertise and commitment of more than two dozen non-profit
organizations. Got Your 6 also enjoys the support of organizations such as
Goodwill Industries. Through an extensive media footprint and a set of
substantial service commitments, Got Your 6 will ensure successful
reintegration of veterans into civilian life. For more information, visit
www.gotyour6.org. Be the Change, Inc., an independent 501(c)(3)
not-for-profit organization, is the organizing body and fiscal agent for Got
Your 6.

About the Pat Tillman Foundation
Family and friends established the Pat Tillman Foundation following Pat's
death in 2004 while serving with the 75th Ranger Regiment in Afghanistan.
Created to honor Pat's legacy and pay tribute to his commitment to leadership
and service, the Pat Tillman Foundation is a national leader in providing
educational support and resources to veterans, active service members and
their spouses. Inspired by Pat's attributes of leadership, passion for
education and spirit of service, the Foundation annually awards educational
scholarships through the Tillman Military Scholars program. Since the
Foundation's inception, over $5 million in educational support has been
invested in individuals committed to a life of service both in an out of
uniform, including over $3.2 million awarded to 230 Tillman Military Scholars
nationwide. For more information, visit www.pattillmanfoundation.org. For more
information on the Tillman Military Scholars program, please visit

SOURCE Frito-Lay

Website: http://www.fritolay.com
Contact: Alexia Allina, Frito-Lay, +1-972-334-5664, Alexia.Allina@pepsico.com
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