Android Smartphones Gain Majority Market Share in Australia, Reports Lucky Nugget

  Android Smartphones Gain Majority Market Share in Australia, Reports Lucky

More than half of all new smartphones bought in Australia use Google’s mobile

Business Wire

SYDNEY -- January 2, 2013

Online casino firm, Lucky Nugget, has announced that sales of smartphones
running on Google’s Android OS now outstrip those of every other smartphone
type combined, including the iPhone and BlackBerry ranges.

This represents a huge upsurge in popularity for the Android OS. While Apple
have maintained their market share for iOS at around 35%, other operating
systems such as Nokia’s Symbian and RIM’s BlackBerry OS have taken a severe
beating at the hands of the increasingly-ubiquitous Android OS.

In the first quarter of 2011, 23.6% of smartphones sold in Australia ran on
Symbian. A year later, this figure dropped to just 5.6%. RIM saw its share of
the market drop from 2.8% to 1% over the same period. Meanwhile, Android has
seen its market share swell to 52% of all smartphone sales in Australia.

While this is great news for Google, and the companies that make the most
popular Android phones such as HTC, Samsung, and Motorola, they are not the
only beneficiaries of this development. App developers now only have two major
formats to develop for, which means lower development costs, and a larger
market to sell to. Also, operators of mobile websites, which can be easily
accessed on touch-screen Android devices, also stand to benefit from the
increasing size of the mobile web audience.

One market segment that has much to gain from the move towards touch-screen
mobile devices is the online casino industry. A few years ago, nearly all
traffic to online casino websites came from computers with fixed-line
broadband connections, which meant that gamers could only play at home. The
ability to access the internet on the move via smartphones and tablets means
that gamers can play online anywhere they can get a mobile internet signal.
This means that the potential audience for online casinos is much larger, and
this trend is expected to continue as smartphones and tablets become more




Lucky Nugget
Terry Maverick, +27 021 5286928
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