ASCC Brand Management Company Rechristened as Luxuria Brands

  ASCC Brand Management Company Rechristened as Luxuria Brands

Business Wire

MIRAMAR BEACH, Fla. -- December 12, 2012

In order to better differentiate its products in a competitive market, the
Aristocrat Group Corp. (OTCBB: ASCC) announced today that it will change the
name of its brand management division, Aristocrat Brands, toLuxuria Brands.

“The name Luxuria Brands better conveys everything we want to say about the
brands we’re readying for consumers,” said ASCC CEO Cindy Morrissey. “We’re
targeting new products that are luxurious and slightly decadent. The
division’s name is changing, but not its mission.”

Luxuria Brands targets new products for commercialization with broad market
appeal and strong growth potential. Its initial focus will be the booming
distilled spirits industry. Worldwide, the spirits industry is worth about
$263 billion, with recent yearly growth of better than 2.5 percent over a
four-year period. In the U.S., the distilled spirits sector is a major
economic contributor, generating more than $110 billion in annual activity.

“If we can capture even half a percent of that market as we plan, our company
could see revenues climb all the way to half a billion dollars,” Morrissey

ASCC plans to grow its brand management business to compete in a highly
profitable sector alongside Proctor & Gamble (NYSE: PG), New York & Company,
Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).

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About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group
Corp. ( is on the path to becoming a provider of
premiere luxury goods, including top-shelf distilled spirits. The company
targeted the growing market for quality domestic liquor in order to deliver
maximum returns to our shareholders.

For more information, please

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the company assumes no responsibility to update the information included
herein for events occurring after the date hereof.


The Aristocrat Group Corp.
Cindy Morrissey,850-269-6801
President and CEO
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