Phunware Buys TapIt Media Group
Continues Aggressive Push for "Mobile Cloud" Leadership Globally
AUSTIN, TX -- (Marketwire) -- 01/02/13 -- Phunware, the leader in
enterprise branded mobile application infrastructure and experiences,
today announced that it has acquired TapIt Media Group, a leading
global independent mobile advertising company. Phunware purchased
TapIt for a total purchase price of $23M and the acquisition closed
formally on December 28th. The transaction was unanimously approved
by the Boards of Directors for both companies and Phunware assumed
all TapIt facilities and employees in both Irvine, California, and
Rockville, Maryland, at closing.
"TapIt by Phunware" -- a branded mobile advertising network and
Mobile-as-a-Service (MaaS) monetization module for iOS and Android
mobile applications -- will represent the core of Phunware's
cloud-based MaaS Advertising mobile platform. With more than 30,000
active publishers, TapIt maximizes mobile monetization through a
comprehensive advertising product suite inclusive of self-service
media buying, real-time bidding (RTB), publisher mediation and yield
optimization, cross-platform ad creation and dynamic ad serving.
TapIt currently supports more than six billion ad impressions per
month in more than 220 countries worldwide.
"We are extremely excited to add further breadth and depth to the
existing global scale of our core MaaS platform product offerings,"
said Alan S. Knitowski, Co-Founder, Chairman and CEO of Phunware.
"The TapIt acquisition and the talent and expertise represented by
its employee base will not only accelerate our operational velocity
to start 2013, but it will also cement our leadership position as the
dominant 'mobile cloud' provider globally."
In today's mobile world, brands, publishers, advertisers and
application users all demand excellence in every facet of the global
mobile ecosystem. Point and partial solutions will soon give way to
fully integrated solutions that can exceed the needs and requirements
of demanding mobile audiences around the world. Phunware brings the
"mobile cloud" to the forefront of this new anytime, anywhere world
by enabling highly engaging experiences across multiple touch points
that fulfill the appetite of increasingly sophisticated audiences
simultaneously solving the underlying operational and
monetization headaches of those required to reach, engage and delight
them. The future of mobile will be defined by those who understand
and embrace the power of these fully integrated global solutions
across client, server and content to deliver audiences whatever they
want, whenever they want it, wherever they are, on their devices of
choice, in their languages of choice, at scale.
"We are honored to become part of the Phunware family, as our
combined mobile platform offerings will add operational value,
insight and control to both advertisers and publishers alike," said
Giancarlo Maniaci, Co-Founder and CEO of TapIt Media Group. "With the
velocity of adoption and maturation of mobile increasing daily, we
strongly believe that fully integrated, easy to use, simple to deploy
and all inclusive mobile platforms like Phunware's MaaS will soon
define both 'best of breed' and the new global mobile standard."
Phunware customers include the NFL, NASCAR, CBS, NBC Universal, The
CW, ESPN, E!, OWN, Univision, Demand Media, Circuit of the Americas,
The Grove, NHRA, Daily Candy, Qualcomm, Samsung, Freescale, AMD,
HomeAway, McDonald's, Turner, Discovery and FUNimation amongst many
others both public and private. Through the acquisition of TapIt,
Phunware has also added additional customers including M&C Saatchi,
Disney, Toyota, Amazon, EA Sports, MSNBC, Rovio (Angry Birds) and
many others both domestically and abroad.
Siemer & Associates was advisor to TapIt Media Group on the
transaction, while Phunware was self represented.
Phunware is the global pioneer of Mobile-as-a-Service
(MaaS) -- the only fully integrated services platform that enables
brands to engage, manage and monetize users on mobile. Phunware has
introduced category defining experiences that have challenged the
outer limits of the most advanced mobile devices for the world's most
respected brands. For more information, visit Phunware at
www.phunware.com or follow us on Twitter at @Phunware. Everything you
need to succeed on mobile(TM).
About TapIt Media Group
TapIt!(TM) is a leading global independent
mobile advertising company. With advanced technology and proprietary
tools, TapIt!(TM) is dedicated to serving our agencies, partners,
brands and advertisers alike to accomplish successful mobile
executions. We are obsessed with meeting the needs of application
developers seeking to maximize ad revenue and leverage our unique
line up of ad units, growing demand and unprecedented service. With
an emphasis on Brand Performance, TapIt!(TM) focuses on the metrics
and goals that make our partners successful. Mobile developers can
visit clients.tapit.com to find out how they can make more by
monetizing their applications with TapIt!(TM). For more information,
visit TapIt!(TM) at www.TapIt.com or follow us on Twitter at
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