Datalogix Expands Executive Ranks With Two Key Hires

  Datalogix Expands Executive Ranks With Two Key Hires

CFO and GM, International to support growth in US and Beyond

Business Wire

WESTMINSTER, Colo. -- January 2, 2013

Datalogix, the leader at connecting digital media and offline purchasing data,
announced two strategic hires today to support its growth in and beyond US

Tim Connor joins the company as global CFO and John Sheekey joins Datalogix as
General Manager, International.

“Datalogix has realized considerable growth over the past few years,” said
Eric Roza, Datalogix CEO. “During this time, we’ve had the privilege of
creating value for more than 50% of the top 100 Consumer Brands. As we look
out over the coming years, the confluence of digital media spending and
offline consumer spending is only accelerating in importance, and executives
like Tim and John will play a key role in continuing to enhance the
consumer/brand dialog that this technology shift enables.”

Tim Connor Named CFO

Tim Connor will lead Datalogix’s financial, investor, accounting and
administrative activities as CFO. He has worked with high growth businesses
for over 25 years, including roles as a public company CFO, venture capitalist
and investment banker. As a Partner at Sequel Venture Partners, he invested in
and served on the boards of a number of companies including Lefthand Networks
(acquired by HP), Wall Street on Demand (acquired by Goldman Sachs) and
Indicative Software (acquired by Nimsoft/Computer Associates). Tim joined
Sequel after serving as CFO and SVP of Corporate Development of Access Health,
a publicly traded information services company that was acquired by McKesson
Corporation for $1.1 billion.

Connor has been on the Datalogix Board since October 2009, representing Sequel
Ventures’ investment. He joins Datalogix from Boulder Wind Power, where he has
served as CFO and head of strategy for the past two years. In conjunction with
this move, Connor has stepped down from the Datalogix Board, and his Sequel
partner, Tom Washing, has become a Datalogix Board Observer. Connor has agreed
to join the Boulder Wind Power board and remains on the board of
ChannelInsight. He has an MBA from Harvard Business School and a BA in
Economics from Washington College.

John Sheekey Named General Manager, International

John Sheekey will lead Datalogix’ efforts outside the US, beginning in the UK,
where he is based. Datalogix’ selection by Facebook to prove the ROI of
Facebook advertising, along with demand from other top brands has catalyzed
the opening of Datalogix’ London office.

Before joining Datalogix, Sheekey was General Manager for the Banking business
at, one of the UK's most successful high-growth digital
consumer companies. Previous to that, Sheekey was part of the start-up team in
2002 that set up and launched Nectar, the UK’s largest coalition loyalty
program, spending four years from 2006 as Marketing Director. Nectar was sold
to Groupe Aeroplan (now Aimia) in December 2007.

Sheekey has held various roles in a number of both start up and public
businesses including Capital One and Unilever. He has a bachelor’s degree and
masters in Manufacturing Engineering from Cambridge University.

About Datalogix

Datalogix® is the leader at connecting digital media and offline purchasing
data. We help over half of the top 100 consumer marketers increase the
effectiveness and measurability of their advertising. DLX Platform®,
encompassing over $1 trillion in consumer spending, powers campaigns for more
than 75% of online media companies. DLX ROI™ is rapidly becoming the industry
standard for measuring offline sales lift for digital media. Datalogix also
offers predictive analytics for Direct Mail, and integrated media solutions
via the DLX Net. Our expertise spans the major consumer segments, including
Retail, CPG, Automotive, Telecom, Travel and Financial Services. We are based
in Colorado, with offices in NYC, San Francisco, Boston, Chicago, Detroit, and


WIT Strategy, for Datalogix
Mark Naples, 646-265-7372
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