Apple Ranked as Top Mobile App Storefront Ahead of Google; Microsoft
Considered Most Innovative, According to ABI Research
LONDON -- January 2, 2013
Apple has won ABI Research’s Competitive Assessment of mobile application
storefronts, with Google finishing second and Microsoft third. In the
assessment, the leading app distributors were ranked by two dimensions:
implementation and innovation.
In terms of implementation, Apple came first, ahead of Google and RIM. The
company’s superior performance in this dimension is mainly down to its
effective approach to monetization, large market share over the app industry,
and the ability to achieve a large inventory of titles while maintaining a
reasonably strict quality control.
However, in the innovation dimension Apple is narrowly beaten by Microsoft,
with Google claiming the third spot. ABI Research is particularly impressed by
Microsoft’s fresh approach to app discovery, as well as Windows Phone store’s
overall solid usability. Discovery is an area that has been given significant
importance, because when a customer arrives at an app storefront much of the
following download activity is based on how the vendor presents and highlights
its inventory, especially through various charts.
Senior analyst Aapo Markkanen comments, “Although Apple has done a great job
capitalizing on App Store’s head start as an app distributor, it should really
start re-thinking the way it charts the top apps. Microsoft should be lauded
for its initiative to extend its ranking algorithm beyond raw download
figures, by including factors that can actually measure the customer
satisfaction and retention. Retention-based charts are less prone to
manipulation, so as an additional plus Microsoft can also afford being more
transparent about its approach. Moves like this can help break the developers
free from the ‘tyranny of downloads’, decrease their reliance on costly
marketing campaigns, and thus lower the barriers to entry.”
These findings are from ABI Research’s Mobile Application Markets
Research Service, which focuses on the distribution and the economics of
mobile apps, providing data-driven insights on areas such as download volumes,
revenues and business models, plus trends within different applications
ABI Research provides in-depth analysis and quantitative forecasting of trends
in global connectivity and other emerging technologies. From offices in North
America, Europe and Asia, ABI Research’s worldwide team of experts advises
thousands of decision makers through 70+ research and advisory services. Est.
1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
Christine Gallen, +1-516-624-2542
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