SUPPORT OF THE Y

             Customers Invited to Join in Support this January by
                         Rounding Up Store Purchases

PLANO, Texas (January 2, 2013) - As part of its charitable giving program jcp
cares, jcpenney is supporting the Y (YMCA), one of the nation's leading
non-profits, dedicated to strengthening our communities through youth
development, healthy living and social responsibility. Throughout the month of
January, jcpenney customers can join jcpenney in its support by rounding up
their store purchases to the nearest whole dollar and donating the difference
to benefit the Y.

"Since launching in July 2012, the jcp cares program has raised more than $8
million for our charity partners. We're looking forward to another exciting
year, kicking off in January throughout partnership with the Y." said Miki
Woodard, president of jcp cares and vice president of philanthropy for
jcpenney. "With New Year's resolutions top of mind this month, we're all
looking for ways to better ourselves and our communities. Through the simple
act of rounding up their purchases, jcpenney customers can help the Y ensure
that everyone - regardless of age, income or background - has the opportunity
to learn, grow and thrive."

The Y is committed to nurturing the potential of every child and teen. Through
the Y millions of youth are cultivating the values, skills and relationships
that lead to positive behaviors, better health and educational achievement.

"Statistics show that a large number of low-income children are behind their
middle- and upper-income peers in cognitive, language, social and other skills
essential to school success by the time they reach kindergarten, and they fall
further behind each school year thereafter," said Neil Nicoll, president and
CEO of YMCA of the USA, the national resource office for the nation's 2,700
Ys. "The Y recognizes this achievement gap as a critical issue affecting our
youth and our communities, and thanks to jcp cares, we will be able to reach
more children from financially disadvantaged environments with programs that
can help improve their school readiness and success. We are very grateful to
jcp cares for its ongoing support of the Y."

jcpenney customers can also support the Y through the Facebook social game,
WeTopia. Furthermore, customers can make donations to the Y online at
jcp.com/jcpcares and find more information about jcpenney's philanthropic

      About jcpenney:
      More than a century ago, James Cash Penney founded his company on the
      principle of the Golden Rule: treat others the way you'd like to be
      treated - Fair and Square. His legacy continues to this day, as J. C.
      Penney Company, Inc. (NYSE: JCP) boldly transforms the retail experience
      across 1,100 stores and jcp.com to become America's favorite store.
      Focused on making the customer experience better every day, jcpenney is
      dreaming up new ways to make customers love shopping again. On every
      visit, customers will discover great prices every day in a unique Shops
      environment that features exceptionally curated merchandise, a dynamic
      presentation and unmatched customer service. For more information, visit
      us at jcp.com.

      About the Y:
      The Y is one of the nation's leading nonprofits strengthening
      communities through youth development, healthy living and social
      responsibility.Across the U.S., 2,700 Ys engage 21 million men, women
      and children - regardless of age, income or background - to nurture the
      potential of children and teens, improve the nation's health and
      well-being, and provide opportunities to give back and support
      neighbors. Anchored in more than 10,000 communities, the Y has the
      long-standing relationships and physical presence not just to promise,
      but to deliver, lasting personal and social change. ymca.net 

jcpenney media relations
Kate Coultas and Daphne Avila
972-431-3400; jcpcorpcomm@jcp.com


This announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other
applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of
information contained therein.

Source: J. C. Penney Company, Inc. via Thomson Reuters ONE
Press spacebar to pause and continue. Press esc to stop.