TheStreet Survey Finds Emergency Fund Savings a Top Financial Priority for 2013

  TheStreet Survey Finds Emergency Fund Savings a Top Financial Priority for
                                     2013

PR Newswire

NEW YORK, Jan. 2, 2013

NEW YORK, Jan. 2, 2013 /PRNewswire/ --A recent nationwide survey conducted by
TheStreet (NASDAQ: TST) and GfK^1 found that one out of five Americans is
inclined to make accumulating an emergency fund a savings priority for the
coming year. Whether it's Hurricane Sandy's aftermath or fiscal-cliff fears,
TheStreet study suggests 2013 may be the year of saving for a rainy day.

(Photo: http://photos.prnewswire.com/prnh/20130102/NY35868-INFO-a )

(Logo: http://photos.prnewswire.com/prnh/20130102/NY35868LOGO-b )

When asked what they will be most actively saving for in the coming year, the
top response was an emergency fund for unexpected problems (19%). Not
surprisingly, this response was most common among Americans with income less
than $20,000 (30%) and $30,000 (25%) per year. Saving for home improvements
was the second most common savings resolution (17%), followed by children or
grandchildren's education (16%).

Joseph Clark, a managing partner at Financial Enhancement Group, suggests the
devastation caused by Hurricane Sandy could be making people think about the
unexpected. "You don't borrow for an emergency fund," says Clark, "You have
to save."

TheStreet found that Americans will prioritize saving over spending, even if
they receive an unexpected boost in income. If they won $1 million in the
lottery, six in ten Americans (61%) say they would save three-quarters or more
of the winnings, with 18% saying they would save it all. Only a small
fraction (3%) would spend it all.

If a majority of Americans would indeed save three-quarters or more of their
lottery winnings, how would they save or invest the money? According to
TheStreet study, 56% would choose to play it safe and invest their winnings in
a savings account; 44% would contribute to an IRA or retirement savings plan;
41% would invest in real estate; 39% would contribute to a college fund; 37%
would invest in stocks or bonds.

Harrison Lazarus, a financial consultant and founder of Harrison Lazarus
Advisors explains, "Having endured the worst financial crisis in memory,
people are inclined to change their behaviors to offset the odds that they
will have to face that hardship again."

TheStreet published an article, What's Your Savings Resolution for 2013, based
on results from this study.

^1 GfK Custom Research North America, November 2012

About the Survey
Results contained in this report are based on a survey conducted by TheStreet
and GfK Roper Public Affairs & Corporate Communications. Telephone interviews
were conducted from November 30 to December 2, 2012 among a total of 1,006
adult Americans. The margin of error for this study is +/- 3 percentage
points for the sample.

About TheStreet
TheStreet, Inc. is a leading digital financial media company that distributes
its content through online, social media, tablet and mobile channels. The
Company's network of brands includes: TheStreet, MainStreet, RealMoney,
Stockpickr, Action Alerts PLUS, Options Profits, Chat on TheStreet, and
RateWatch. For more information on TheStreet's business, visit www.t.st. For
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visit TheStreet.com, follow TheStreet on Facebook and Twitter, and access
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on The Deal, visit www.thedeal.com.

Contact:
Erin Corcoran
TheStreet, Inc.
212-321-5566
erin.corcoran@thestreet.com

SOURCE TheStreet, Inc.

Website: http://www.t.st
Website: http://www.thestreet.com