SouFun Established Headquarters in Shanghai and Signed an Agreement to Acquire a Commercial Property for Its Shanghai

SouFun Established Headquarters in Shanghai and Signed an Agreement to Acquire
             a Commercial Property for Its Shanghai Headquarters

PR Newswire

BEIJING, Jan. 2, 2013

BEIJING, Jan. 2, 2013 /PRNewswire/ -- SouFun Holdings Limited (NYSE: SFUN;
"SouFun"), the leading real estate Internet portal in China, today announced
that it has formally established its Shanghai Headquarters to support the
expansion of its operations in Shanghai and East China area, which consists of
15 cities including Jiangsu Provincial Capital Nanjing and Zhejiang Provincial
Capital Hangzhou. At the same time, SouFun announced that it has entered into
an agreement to acquire a portion of the BaoAn Building in Shanghai for its
Shanghai Headquarters through the acquisition of the entire equity interests
in three companies that own and operate the property from China BaoAn Group
Co., Ltd., a Chinese company, and its affiliated companies, for RMB800 million
(US$127.3 million) in cash. The property, located at 800 Dongfang Road,
Pudong, Shanghai, has usable space of approximately 42,000 square meters and
is currently used for offices, retail space and a hotel, which will be
converted into office and training space to support SouFun's expansion in
Shanghai and East China area. The acquisition is expected to be completed in
the first quarter of 2013.

"Shanghai and East China area houses China's most active economic zones and
have been contributing substantially to SouFun's growth. We have been testing
our operations in Shanghai and East China area for the past year and the
official establishment of our Shanghai Headquarters will definitely boost our
operations in that area." said Mr. Vincent Mo, SouFun's Executive Chairman.
"The office space acquisition for our Shanghai Headquarters shows SouFun's
commitment to Shanghai and East China area and will support Shanghai
Headquarters' ever increasing need for office space."

About SouFun

SouFun operates the leading real estate Internet portal and a leading home
furnishing and improvement website in China in terms of the number of page
views and visitors to its website in 2012. SouFun has built a large and active
community of users who are attracted by the comprehensive real estate and home
furnishing and improvement content available on its portal that forms the
foundation of its service offerings. SouFun currently maintains 106 offices to
focus on local market needs and its website and database contains real
estate-related content coverage of 314 cities in China. For more information
about SouFun, please visit

Safe Harbor Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such forward-looking statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995.

These forward-looking statements can be identified by terminology such as
"will," "expects," "is expected to," "anticipates," "aim," "future,"
"intends," "plans," "believes," "are likely to," "estimates," "may," "should"
and similar expressions. Such forward-looking statements include, without
limitation, comments by management in this release about SouFun's planned
purchase and use of a property in Shanghai and about the Company's market
position and its website content and service offerings. SouFun may also make
forward-looking statements in its periodic reports to the U.S. Securities and
Exchange Commission, in its annual report to shareholders, in press releases
and other written materials and in oral statements made by its officers,
directors or employees to third parties. Statements that are not historical
facts, including statements about SouFun's beliefs and expectations, are
forward-looking statements. Forward-looking statements involve inherent risks
and uncertainties. A number of important factors could cause actual results to
differ materially from those contained in any forward-looking statement.
Potential risks and uncertainties include, but are not limited to, the
closing of the agreement for the acquisition of the Shanghai property,
SouFun's limited operating history, the current global financial and credit
markets crisis and its potential impact on the Chinese economy, measures taken
or to be taken by the Chinese government to control real estate growth and
prices and other events which could occur in the future, challenges in China's
real estate market, the impact of competitive market conditions for SouFun's
services and its ability to maintain and increase its leadership in China's
home related internet sector, the uncertain regulatory landscape in China,
fluctuations in SouFun's quarterly operating results, its ability to continue
to expand in local markets, its reliance on online advertising sales and
listing services for revenues, any failure to successfully develop and expand
its content, service offerings and features, including the success of new
features to meet evolving market needs, and the technologies that support
them, and, should SouFun in the future makes acquisitions, any failure to
successfully integrate acquired businesses.

Further information regarding these and other risks and uncertainties is
included in SouFun's annual report on form 20-F and other documents filed with
the U.S. Securities and Exchange Commission. SouFun does not assume any
obligation to update any forward-looking statements in this release and
elsewhere, which apply only as of the date of this press release.

For investor and media inquiries, please contact:

Dr. Hua Lei
IR Director
SouFun Holdings Limited
Tel: +86 (10)5631 8661

SOURCE SouFun Holdings Limited

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