Amazon Marketplace Sellers Enjoy High Growth Holiday Season

  Amazon Marketplace Sellers Enjoy High Growth Holiday Season

Third-party selling on Amazon grew more than 40 percent year-over-year during
                              the holiday season

Business Wire

SEATTLE -- January 2, 2013

(NASDAQ:AMZN)—Amazon.com, Inc. today announced that 2012 was a record-breaking
holiday season for businesses selling on Amazon. The more than 2 million
third-party sellers worldwide on Amazon experienced record holiday growth:
unit growth solely from sellers in the U.S. increased more than 40 percent
year-over-year. For the year, sellers on Amazon sold hundreds of millions of
units worth tens of billions of dollars worldwide.

“We value the breadth and depth of selection that businesses selling on Amazon
offer our more than 188 million active customers worldwide,” said Peter
Faricy, VP for Amazon Marketplace. “The entire Amazon Seller organization is
focused on helping third-party businesses succeed and grow on Amazon. We do
this by creating a dynamic marketplace platform that helps every seller
deliver the best possible selection, service and prices to all Amazon
customers.”

Sellers around the world continued the rapid adoption of Amazon’s innovative
fulfillment service – Fulfillment by Amazon (FBA). With FBA, sellers of all
sizes can choose to have Amazon ship their products directly to customers and
offer Amazon Prime benefits, FREE Super Saver Shipping, simple exporting to
customers around the world, easy returns for orders placed on Amazon.com and
great customer service.

Sellers using Amazon’s numerous other ecommerce services also had a big
holiday season. Whether it was the thousands of businesses using the highly
scalable Amazon Webstore platform to run their shopping sites, the millions of
Amazon customers who chose an Amazon Payments method as a simple and trusted
way to pay for purchases on seller websites or the tens of millions of Product
Ads clicks that drove Amazon traffic to seller stores, businesses using these
connected Amazon offerings set records in sales volume, traffic and services
performance.

Sellers on Amazon Holiday Fun Facts:

  *Third-party sellers on Amazon.com shipped items from around the globe to
    customers in all 50 U.S. States and countries worldwide from Aruba to
    Zambia.
  *Amazon’s third-party sellers sold enough Santa Hats for Santa to be able
    to wear a new hat every day for the next 137 years.
  *Amazon’s third-party sellers sold enough smartphone and tablet screen
    protectors to cover the field of every NFL stadium, four times over.
  *Amazon’s third-party sellers sold enough guitar picks to give one to every
    attendee of Woodstock.
  *Amazon’s third-party sellers sold enough mustache pacifiers to give one to
    every baby born in Washington State next month.
  *Amazon’s third-party sellers sold enough tea lights to keep a votive
    illuminated continuously for over 200 years.

“I’ve been selling on the Amazon platform for about 12 years now, and this has
been by far one of the best ever holiday seasons. My business experienced more
than a 70 percent increase in orders placed over last year,” said Eli Silver,
president of Amazing Deals Online, an electronics retailer based in Edison,
New Jersey. “We attribute the boost in orders to our confidence, and customer
trust, in Amazon’s FBA program. Without FBA our current infrastructure would
not have allowed us to fulfill the orders we generated on Amazon throughout
the holiday season. Our typical holiday season selling period ends on December
15th due to the time needed for processing and shipping orders, but with the
FBA program, we were able to extend our selling period until December 21st and
still have our customers receive their packages in time for Christmas.”

MyGift Enterprises, a mobile accessories and backpack business based in
Redmond, Washington, had a record holiday season this year and grew by a large
margin compared to its Q4 last year.

“We have to thank Amazon for providing a marketplace and platform that allows
us to reach such a wide customer base,” said Stephen Lai, general manager for
MyGift. “Implementing Amazon’s FBA service allowed us to focus more of our
time on product development and increasing selection, while allocating less
energy on fulfillment and customer service. With more time to spend on our
core business, we are looking forward to increasing our product selection and
further boosting sales on Amazon.”

Businesses interested in selling on Amazon or learning more about the Amazon
Services offering can find information at http://www.amazonservices.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and
www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com
Media Relations, 206-266-7180
www.amazon.com/pr