New York Times Square New Year Countdown Mega Party Event Report!

      New York Times Square New Year Countdown Mega Party Event Report!

PR Newswire

TOKYO, Jan. 1, 2013

TOKYO, Jan. 1, 2013 /PRNewswire/ -- Toshiba was the exclusive sponsor for the
Official Countdown of the Times Square 2013 New Year's Eve Celebration.

(Photo: http://prw.kyodonews.jp/opn/release/201212289143/)

Every year this global event sees over 1 million visitors pack the streets and
more than 1 billion viewers worldwide. All eyes were on the giant LED screen
atop One Times Square, TOSHIBA VISION Times Square, providing the countdown
for the whole world.

In addition to the famous 60-second countdown, the TOSHIBA VISION screen also
displayed the Toshiba Hourly Countdown, live music performances and other
events at the venue, and some special animations such as one created in
collaboration with NASA.

Through its leading role in this event, global manufacturer Toshiba's
corporate brand spread worldwide, enhancing its name recognition even further.
What's more, utilizing the unique characteristics of the One Times Square LED
billboard, not only was the Toshiba brand broadcasting its products and
corporate message, but also providing superb seasonal content for the entire
world.

Times Square Ball App
Re-launched for 2013, Times Square Ball App for Apple and Android devices
allowed users to participate in the New Year's Eve party.

Times Square Ball App (English): http://www.timessquareball.net/app

TOSHIBA VISION live streaming: http://www.livestream.com/toshibavision 
Watch a video of the countdown, as well as year-round TOSHIBA VISION content.

The official site of Times Square: http://www.timessquarenyc.org/index.aspx

Contact:
Michiaki Takada
Getty Images (image.net)/TOSHIBA PR
Tel: +81-80-4295-8635
e-mail: michiaki.takada@gettyimages.com

SOURCE Toshiba Corp.
 
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