AIG to Launch Ad Campaign Thanking America

  AIG to Launch Ad Campaign Thanking America

“Thank You America” Campaign Showcases AIG Employees Telling the Story of
AIG’s Making America Whole Plus a $22 Billion Profit

Business Wire

NEW YORK -- December 31, 2012

American International Group, Inc. (NYSE: AIG) today announced the launch of
an advertising campaign thanking America for its support during the global
financial crisis, as well as highlighting AIG’s recovery, commitment to the
communities it serves, and the full repayment of U.S. government support, plus
a combined positive return of over $22 billion.

The campaign, titled “Thank You America,” will debut on Tuesday, January 1,
2013, and features employees from around the United States telling AIG’s story
and sharing their pride in the company. The ads also show how AIG helps
American communities rebuild – acting as the lead insurer at the new World
Trade Center, helping Joplin, Missouri, come back from a devastating tornado
in 2011, and assisting the East Coast as it recovers from Hurricane Sandy.

“We at AIG are proud of not only our work to rebuild the company, but also the
work we do every day to help guarantee that customers and communities are
prepared for the opportunities and challenges ahead – work we never stopped
doing, even during the depths of the financial crisis,” said AIG President and
Chief Executive Officer Robert H. Benmosche. “We thank America for allowing us
to insure a brighter future and to bring on tomorrow.”

The new campaign will run for two weeks, and will include broadcast, online,
and print placements. Television ads will run on high impact programming:
sporting events, including NCAA Football Bowl Championship Series© games and
NFL playoff games; national morning shows including The Today Show and Good
Morning America; and primetime television, including The Golden Globes, 60
Minutes, and Dateline. Print ads will appear in upcoming issues of major
publications, including The Economist, The Financial Times, The Houston
Chronicle, The Los Angeles Times, The New York Times, USAToday, The Wall
Street Journal, and major trade journals. Online ads buys include a masthead
and mobile roadblock on YouTube, and homepage takeovers of,, and Yahoo!. The campaign will also be promoted on social
media and can be seen on AIG’s YouTube channel ( Visitors
to the channel are encouraged to subscribe so they can follow AIG’s story and
learn how the company helps customers around the world.

Creative and media are handled by PARTNERS+simons agency in Boston,
Massachusetts. The spots were produced by Directorz and directed by Jeff

Since September 2008, America committed a total of $182.3 billion in
connection with stabilizing AIG during the financial crisis. Since then,
through asset sales and other actions by AIG, the Federal Reserve, and the
U.S. Department of the Treasury, America recovered that $182.3 billion, plus a
combined positive return of $22.7 billion – for a sum total of $205 billion.
On December 14, 2012, Treasury announced it had sold its last remaining shares
of AIG Common Stock for proceeds of approximately $7.6 billion, marking the
full resolution of America’s financial support of AIG.

American International Group, Inc. (AIG) is a leading international insurance
organization serving customers in more than 130 countries and jurisdictions.
AIG companies serve commercial, institutional, and individual customers
through one of the most extensive worldwide property-casualty networks of any
insurer. In addition, AIG companies are leading providers of life insurance
and retirement services in the United States. AIG common stock is listed on
the New York Stock Exchange and the Tokyo Stock Exchange.

Additional information about AIG can be found at | YouTube: |Twitter: @AIG_LatestNews| LinkedIn: |

AIG is the marketing name for the worldwide property-casualty, life and
retirement, and general insurance operations of American International Group,
Inc. For additional information, please visit our website at All
products and services are written or provided by subsidiaries or affiliates of
American International Group, Inc. Products or services may not be available
in all jurisdictions, and coverage is subject to actual policy language.
Non-insurance products and services may be provided by independent third
parties. Certain property-casualty coverages may be provided by a surplus
lines insurer. Surplus lines insurers do not generally participate in state
guaranty funds, and insureds are therefore not protected by such funds.


Jon Diat, 917-239-9241
Jim Ankner, 917-882-7677
Liz Werner, 212-770-7074
Press spacebar to pause and continue. Press esc to stop.