Robi Axiata Selects Comptel Social Links to Automate Customer Engagement and Optimise Business Performance

  Robi Axiata Selects Comptel Social Links to Automate Customer Engagement and
  Optimise Business Performance

A joint venture of Axiata Group and NTT DoCoMo, Robi Axiata, a mobile operator
in Bangladesh, will apply sophisticated analytics technology to ensure a
greater customer experience.

Business Wire

HELSINKI -- December 31, 2012

Comptel Corporation (NASDAQ OMX Helsinki: CTL1V) today announced that Robi
Axiata Limited has chosen Comptel Social Links to help it become the leading
mobile operator in Bangladesh. The communications service provider (CSP) will
replace its manual marketing campaign management and analytics tools with
Comptel’s technology, to automate contextually-relevant interactions, provide
a better customer experience and drive business performance improvements.

Leveraging Comptel Social Links, including its Social Network Analysis (SNA)
capabilities, Robi will be able to step up its micro-campaigning
significantly. The CSP will be able to detect and prevent multi-SIM usage,
identify and reduce churn, and predict customers’ future propensity for
product upsells. Plus, Comptel’s predictive analytics technology will enable
Robi to segment marketing based on customers’ usage, interests, location, and
inclination to churn and influence, as well as utilise advanced offer
management to upsell products and services.

Key Facts

  *Robi Axiata is a joint venture company between Axiata Group Berhad in
    Malaysia and NTT DoCoMo Inc. in Japan. It is the fastest growing CSP and
    third-largest mobile operator in Bangladesh with more than 20 million
    subscribers. Robi has been a customer of Comptel’s since 2011 when the CSP
    selected Comptel Fulfillment to replace its postpaid, prepaid and VAS
    provisioning systems.
  *Comptel Social Links  is an advanced predictive analytics product that
    enables CSPs to analyse their customer data and improve their marketing
    processes. It allows operators to determine which individual subscribers
    to engage and the right message and time to target them, for example, to
    combat churn, offer new services and create new revenue and upsell
  *Comptel Social Links, part of Comptel’s Intelligent Customer Interaction
    suite, is the cornerstone of the company’s Contextual Intelligence for
    Telco (CIQ4T) concept. This award-winning approach allows operators to
    better understand the uniqueness of individual subscribers and
    circumstances, and leverage that knowledge to predict behaviours and
    transfer it into actions to maximise their business performance.

Supporting Quotes

  *“Customers are at the heart of our business, and catering to their
    interests has always been a key goal for us,” said Pradeep Shiravastava,
    Chief Marketing Officer Market Operation, Robi Axiata Limited. “With
    Comptel Social Links, we’re confident that we can achieve an even higher
    level of customer satisfaction by amplifying our marketing campaigns with
    truly comprehensive insights into their behaviours, needs and desires. The
    benefits Comptel Social Links will bring are boundless, and we’re looking
    forward to seeing the results.”
  *“With fierce competition at every corner, CSPs must make differentiation a
    priority in order to stay relevant. One of the key ways to accomplish this
    is through contextually-relevant, and even better automated, customer
    interactions,” said Timo Koistinen, senior vice president, Asia Pacific,
    Comptel. “Comptel Social Links, along with its SNA capabilities, will give
    Robi the edge it needs to keep customers engaged and realise significant
    benefits, especially churn prevention, bettering its bottom line.”


  *For more information about Comptel, visit Learn more
    about the company’s Customer Engagement solutions, including advanced
    predictive analytics offering.
  *Connect with Comptel on its blog, Compelling Conversations on OSS, and on
    Twitter, LinkedIn and Facebook. Also visit the company’s Vimeo and YouTube


Comptel, OSS, customer engagement, Comptel Social Links, analytics, Robi
Axiata Limited, Robi, Bangladesh, Comptel Fulfillment, provisioning, Social
Network Analysis, SNA, Comptel Fulfillment, CIQ4T, Contextual Intelligence for
Telco, CSP, marketing, churn, offer management, predictive, mobile

About Comptel Corporation

Since 1986, Comptel has helped more than 280 service providers across 85
countriesmeet over one billion subscribers’ communications and infotainment
needs.Comptel’s solutions are built on an event – analysis – actionstrategic
framework that leveragesthe company’s strengthsin event data processing and
advanced predictive analytics to enable real-time action.Comptel’sservice
fulfillment, mediation, charging and policy control, and predictive social
analyticsproductswith implementation and professional services enable
service providers to enhance customer engagement and, in turn, create revenue,
reduce costs and lessen churn.Comptelhas a global team ofnearly 700
professionals, and net sales were EUR 77 million in 2011.For more


Comptel Corporation
Ulla Koivukoski, +358-9-700-1131
SVP, Marketing and Communications
March Communications
Beth Brenner, +1-617-960-9875
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