Richard Gorman Heralds Amazon.com as 2012 E-Commerce Champion
According to Online Marketing Guru Richard Gorman, Amazon.com Led the
Pack in the 2012 Holiday Shopping Season
NEW YORK, NY -- (Marketwire) -- 12/31/12 -- According to marketing
pioneer Richard Gorman, Amazon.com was far-and-away the e-commerce
champion of the 2012 holiday shopping season -- and he is hardly the
only one who thinks so. Amazon.com recently topped the ForeSee
customer experience survey, emerging as the clear leader in its field
while competitors like Apple, Dell, and JCPenney.com all found their
scores declining from previous years. Now, Gorman has issued a new
statement to the press, reflecting on the ForeSee numbers and
offering his own insights into why Amazon.com is the e-commerce
portal of choice among consumers.
"This is a survey that is based entirely on consumer satisfaction
surveys, and it only evaluates the top 100 e-commerce sites in
existence," Gorman explains. "For eight years in a row now,
Amazon.com has topped the charts, often by a sizable margin. That is
a astonishing track record, and it just goes to show that, in the
world of online retail, Amazon is the true 800-pound gorilla -- a
company that thrives on innovation, but ultimately banks its
reputation on the ability to satisfy customers across the board."
This year's ForeSee rankings evaluated 100 companies, on the basis of
some 24,000 customer surveys. Amazon.com topped the list with a score
of 88 out of 100 -- tying its record-setting score from last year.
Amazon.com held steady in the rankings while many of its biggest
competitors experienced minor drops in their scores.
According to the ForeSee report, the triumph of Amazon.com stems
largely from the company's expansive array of products. The company
appeals to consumers because it allows them to shop for a huge
variety of merchandise, all in one place, the ForeSee report says.
Gorman says this rationale has merit. "The ability to do all of your
shopping in one place is especially advantageous around the holiday
shopping season, when the average consumer is buying a lot of
different products for many different people," Gorman says. "In terms
of convenience, Amazon.com is without parallel."
The online marketing pioneer goes on to say that the appeal of
Amazon.com cannot be totally attributed to its size or to the variety
of products it offers. "Saying that Amazon.com is the best online
retailer because it is the biggest online retailer is not untrue, but
it is a bit reductive," Gorman says. "There are other strengths
Amazon brings to the table that allows it to stand out from the rest
of the pack."
"A big part of the Amazon appeal rests in the fact that it provides
such a consistent shopping experience, across platforms," Gorman
continues. "You can start your shopping experience at Amazon.com,
then check up on the status of your order from your iPad. You can add
to your wish list and make one-click purchases from your iPhone app.
Amazon.com is there, all the time, whenever you have a spare minute
to shop, and that is a critical part of its success."
Gorman also says that the Amazon app provides users with compelling
reasons to buy from the retail giant. "You can scan the barcodes of
products at brick-and-mortar stores and compare prices with Amazon --
and of course, you are almost always going to find that Amazon offers
the better deal," Gorman says.
The online marketing pioneer goes on to point to the one-click
checkout and fast shipping options as further reasons why consumers
flock to Amazon.com. "There is also Amazon Prime, where you can
bundle your shipping costs with instant video and more," he offers.
"The bottom line is that Amazon has established itself as more than
just a site where you can buy products. It is an immersive experience
-- and for that matter, it is an immensely enjoyable and enticing
experience. That is how Amazon stays on top."
Richard Gorman is a long-time online marketing authority, and is
currently active on Google+.
Richard Gorman is an online pioneer, and an authority within the
direct response marketing industry; additionally, he is a technology
zealot with a lengthy track record of predicting the latest and
greatest advances in marketing technology and in social networking.
Gorman is passionate about online marketing and online retail alike,
and is excited for the ways in which technological advancements
continue to move online business forward.
PR Management, Inc.
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