Allstate Affinity Solutions Donates $25,000 to the National Fish and Wildlife
Foundation in Support of Sandy Wildlife Relief & the More Fish Campaign
Insurance company rebuilding communities and the environment
NORTHBROOK, Ill., Dec. 31, 2012
NORTHBROOK, Ill., Dec. 31, 2012 /PRNewswire/ -- When Sandy hit the East Coast
in October, Allstate Insurance Company had claim personnel on the ground
helping customers begin the claim process and start to rebuild their lives.
Today, Allstate Affinity Solutions is giving back in a different way and
donating $25,000 to the National Fish and Wildlife Foundation (NFWF). The
funds are being donated in support of the NFWF's Sandy Recovery Fund and the
More Fish Campaign.
The NFWF launched the Sandy Recovery Fund to access the ecological and
environment impact from Sandy and start projects to rebuild key fish and
wildlife populations. Allstate has donated $15,000 to the project. The More
Fish Campaign is a five-year initiative launched by the NFWF to raise
awareness and funding to protect, conserve and enhance the nation's fish
populations and their habitat countrywide. Allstate has contributed $10,000 to
that worthy cause.
"Allstate proudly supports a wide range of projects and organizations that
have made a genuine difference in communities across the country," said James
Rosseau, president of Allstate Affinity Solutions. "We are pleased to build on
that legacy by supporting the valuable work of the National Fish and Wildlife
The idea to lend a helping hand to the National Fish and Wildlife Foundation
came about because of Allstate's affinity relationship with Bass Pro Shops.
The More Fish Campaign is one of Bass Pro Shops' signature causes. Allstate
Affinity Solutions teamed up with Bass Pro Shops and in the states permissible
initiated an in-store "Quotes for Conservation" campaign between September 30
and November 2, 2012. During that time, Allstate donated $10 to the More Fish
Campaign for each customer that received an insurance quote and mentioned
Quotes for Conservation.
Allstate Affinity Solutions added the donations from the More Fish Campaign to
the Sandy Recovery Fund program, giving a total $25,000 to the National Fish
and Wildlife organization.
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held
personal lines insurer. Widely known through the "You're In Good Hands With
Allstate^®" slogan, Allstate is reinventing protection and retirement to help
nearly 16 million households insure what they have today and better prepare
for tomorrow. Consumers access Allstate insurance products (auto, home, life
and retirement) and services through Allstate agencies, independent agencies,
and Allstate exclusive financial representatives in the U.S. and Canada, as
well as via www.allstate.com and 1-800 Allstate^®. As part of Allstate's
commitment to strengthen local communities, The Allstate Foundation, Allstate
employees, agency owners and the corporation provided $28 million in 2011 to
thousands of nonprofit organizations and important causes across the United
Contact: April Eaton, National Media Team, +1-847-402-5600
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