Pepsi Super Bowl XLVII Halftime Show Introduction Video Draws Thousands of Submissions for Consideration in Just Two Days

  Pepsi Super Bowl XLVII Halftime Show Introduction Video Draws Thousands of
                Submissions for Consideration in Just Two Days

PR Newswire

PURCHASE, N.Y., Dec. 31, 2012

PURCHASE, N.Y., Dec. 31, 2012 /PRNewswire/ -- Pepsi has received thousands of
fan photos as part of its latest promotion, which will feature hundreds of the
crowd-sourced images in a unique, on-air video introduction welcoming Beyonce
to the stage for the Pepsi Super Bowl XLVII Halftime Show.

The program, which started on Saturday, encourages fans to submit photos of
specific "poses" in hopes of being selected for a chance of a lifetime --
being included with hundreds of other fans in a video that will kick off the
Pepsi Super Bowl XLVII Halftime Show on CBS on February 3, 2013.

When fans visit www.pepsi.com/halftime, they are given a series of poses,
including head bopping, feet tapping, and hips shaking, to photograph and
submit in hopes of being selected for the video introduction.

In addition, people who submit their photos by January 11th will be entered
into a drawing for a chance to be one of 50 lucky fans selected for an
on-field experience during Beyonce's Pepsi Super Bowl XLVII Halftime Show
performance seen by millions of viewers around the world.

Photo submissions for #PepsiHalftime will end on January 21st. For official
rules and information, fans can visit www.pepsi.com/halftime. The "NFL
Entities" (as defined in the official rules) have not offered or sponsored the
sweepstakes in any way.

SOURCE PepsiCo

Website: http://halftime.pepsi.com
Contact: Media, Andrea Foote, Pepsi, +1-914-473-3284, andrea.foote@pepsi.com;
or Scott D. Floyd, PMK*BNC, +1-310-722-6162, scott.floyd@pmkbnc.com, both for
Pepsi; or Yvette Noel-Schure, Yns333@parkwood-ent.com, for Beyonce
 
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