Einstein Bros. Announces Voluntary Recall on Darn Good Atlantic Smoked Salmon Retail Product

  Einstein Bros. Announces Voluntary Recall on Darn Good Atlantic Smoked
  Salmon Retail Product

Business Wire

LAKEWOOD, Colo. -- December 31, 2012

Today, the Food and Drug Administration announced a voluntary recall with
Marinos Delifish S.A. As a customer of a subsidiary of Delifish S.A., Einstein
Bros. is taking the precautionary measure to voluntarily issue a recall of its
Darn Good Atlantic Smoked Salmon 4 oz. retail packaged product at its stores
nationwide.

The supplier notified Einstein Bros. of a potential threat of listeria
monocytogenes when minimal traces were identified in some of its smoked salmon
product. No traces have been found in Einstein Bros. Darn Good Atlantic Smoked
Salmon retail product and the FDA’s announcement does not include the sandwich
product, however Einstein Bros. is taking the precautionary step to remove all
smoked salmon product from this supplier at its stores nationwide at this
time.

No illnesses have been reported at any Einstein Noah Restaurant Group
restaurant with regards to this recall.

This recall applies to Einstein Bros. Darn Good Atlantic Smoked Salmon 4 oz
Retail package  UPC #099892315200, Lot #'s = 249 thru 291 and is isolated to
Georgia and Illinois.

Any consumer that has purchased the retail product that falls within the
listed lot numbers above can return the product to our stores for a full
refund. The three digit lot number can be located on the white sticker on the
front of the retail package.

For further information please refer to the Food and Drug Administration’s
announcement.

Einstein Bros. is currently in the process of evaluating options with regards
to ongoing supply in order to quickly resume the sale of lox products at its
stores.

Any consumers with questions can contact Einstein Bros. consumer hotline at
1-800-BAGEL-ME.

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual
restaurant industry that operates and licenses locations primarily under the
Einstein Bros.® and Noah's New York Bagels® brands and primarily franchises
locations under the Manhattan Bagel® brand. The Company's retail system
consists of over 800 restaurants in 39 states and the District of Columbia. It
also operates a dough production facility. The Company's stock is traded on
the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional
information.

Contact:

Media Contact:
ICR
Liz Brady DiTrapano, 646-277-1226
Liz.DiTrapano@icrinc.com