Fortegra Financial Acquires ProtectCELL -- a Growing Provider

Fortegra Financial Acquires ProtectCELL -- a Growing Provider of
Wireless Device Protection Plans 
JACKSONVILLE, FL -- (Marketwire) -- 12/31/12 --  Fortegra Financial
Corporation (NYSE: FRF) announced today the Company purchased a
majority stake in Digital Leash, LLC, d/b/a ProtectCELL. ProtectCELL
provides membership plans that afford protection for mobile wireless
devices and a cadre of other benefits including data management and
identity theft protection. ProtectCELL is one of the leaders in
mobile device plans and will spearhead Fortegra's efforts to expand
its warranty and service contract business in the mobile and wireless
device space.  
"We are extremely excited to make this investment in ProtectCELL.
Their leadership team has created a strong platform, broad
distribution and an exciting menu of products and services for
consumers. ProtectCELL adds scale to our growing warranty and service
contract business," said Richard Kahlbaugh, Chief Executive Officer
of Fortegra. "The addition of ProtectCELL is squarely within
Fortegra's growth strategy of expanding our warranty and service
contract offerings and we expect ProtectCELL to enhance our growth
initiatives and drive shareholder value over the long term."  
"We are excited about the possibilities that are now at hand for
ProtectCELL," said Rob Emery, Co-Founder of ProtectCELL. "The
synergies between our cultures and companies are a great fit that
will provide us the opportunity to expand our coverage to all types
of electronic devices and broaden our offerings in the warranty and
insurance space, while continuing to offer our existing membership
plans." 
About Fortegra
 Fortegra Financial Corporation is an insurance
services company that provides distribution and administration
services and insurance-related products to insurance companies,
insurance brokers and agents and other financial services companies
in the United States. Fortegra's brands include: Life of the South,
Consecta, Bliss & Glennon (B&G), eReinsure (eRe), Motor Clubs,
Pacific Benefits Group (PBG), Universal Equipment Recovery Group
(UERG), and South Bay Acceptance Corporation (SBAC).  
Contact:
Stephanie Gannon
904-352-2759
investor.relations@fortegra.com