MedMira Reports First Quarter Results with an Increase in Revenues Over Last Year

MedMira Reports First Quarter Results with an Increase in Revenues Over Last 
HALIFAX, Dec. 28, 2012 /CNW/ - MedMira Inc., (MedMira) (TSXV: MIR), a 
developer of rapid diagnostic technology and solutions, reported today on its 
financial results for the three month period ending October 31, 2012. The 
Company's revenues were up by $309,728 over the same quarter last year. 
"Adding to our top line growth in the first quarter was revenue recognized as 
a result of our ongoing product development and commercialization contract 
with the US Army," said Daniel Frid, CFO, MedMira Inc. "The first quarter also 
brought the conclusion of our debt restructuring initiative, including 
re-negotiated debt holder arrangements, decreased interest rates, and more 
favorable payment terms through this fiscal year. This initiative strengthened 
the Company's operating base and now allows it to focus on strategic business 
development and product commercialization initiatives." 
Frid added, "Working together with strategic partners, our sales, marketing 
and business development activities are advancing well in a number of key 
areas including the military sector, technology platform development, and 
sales in international markets, such as Latin America where we saw an increase 
this quarter with a strong and growing interest in the Multiplo line." 
First Quarter Financial Highlights 

    --  The Company completed debt settlement arrangements with its
        debt holders and is no longer in a default position on any of
        its loans.  Building on a debt reduction of $11,834,592
        completed in June 2012, the Company paid an additional $312,992
        to eliminate a further $1,021,503 in debt. The interest rates
        on all remaining loans are at or below 3%.
    --  The Company recorded revenue in the quarter ended October 31,
        2012 of $544,501 as compared to $234,773 for the same quarter
        last year. The increase in revenue is due to the recognition of
        service revenue related to the US Army contract of $342,814.
        Product revenue for the quarter was $201,687 as compared to
        $234,773 for the same period last year. Due to a delay in
        product shipment, anticipated sales revenue from China was not
        recognized in the first quarter. This shipment was made in
        early November and revenue from these sales, as well as
        additional sales in China, will be recognized in subsequent
    --  Gross profit for the quarter was $167,038 compared to $146,479
        in the same period in 2011, an increase of 14%.  Gross profit
        percentage decreased to 31% from 62% resulting from lower
        margins on the US Army service revenue than margins on product

About MedMira

MedMira is a leading developer and manufacturer of flow-through rapid 
diagnostics. The company's tests provide hospitals, labs, clinics and 
individuals with reliable, rapid diagnosis for diseases such as HIV and 
hepatitis C in just three minutes. The company's tests are sold under the 
Reveal®, Multiplo™ and Miriad brands in global markets. MedMira's rapid 
flow-through HIV test is the only one in the world to achieve regulatory 
approvals in Canada, the United States, China and the European Union. 
MedMira's corporate offices and manufacturing facilities are located in 
Halifax, Nova Scotia, Canada. For more information visit MedMira's website at

This news release contains forward-looking statements, which involve risk and 
uncertainties and reflect the Company's current expectation regarding future 
events including statements regarding possible future growth and new business 
opportunities. Actual events could materially differ from those projected 
herein and depend on a number of factors including, but not limited to, 
changing market conditions, successful and timely completion of clinical 
studies, uncertainties related to the regulatory approval process, 
establishment of corporate alliances and other risks detailed from time to 
time in the company quarterly filings.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that 
term is defined in the policies of the TSX Venture Exchange) accepts 
responsibility for the adequacy or accuracy of this release.

MedMira Contact: Andrea Young, Corporate Communications Tel: 902-450-1588


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ST: Nova Scotia

-0- Dec/29/2012 02:33 GMT

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